Ideas needed for onsite SEO
-
Hi,
What sort of activity 'onsite' should I be doing to increase SEO?
I was thinking of a FAQ's section with 1 anchor text link in the body of the answer going back to my target page.
Will the increase in content along with the anchor text inside of it help increase SERP's?
I was also thinking maybe use the keyword tool to find search queries which revolve around questions with high search so for example 'How to change a tyre' answering this question in my FAQ's section and running PPC to it, then wrapping lots of sharing tools around it in the hope it generates some social signals.
Anyone got any hidden onsite gems they think might help?
Cheers
-
cheers
-
To keep things on topic I will respond in the other Q&A to that question.
-
Very useful and yeah I can see that.
One thing you got me looking at indirectly is your Author exposure in the SERP for google+.
I've asked a question here, which you might be able to answer - http://www.seomoz.org/q/smashing-magazine-seo-article-today-question-about-a-few-things-in-it
Either way thanks for the insight, makes things a little clearer.
-
What im looking for is ideas really on thing I can do after the basics which can help, like the idea I had.
There are an infinite number of ideas which can work. It's not only the idea but in the way it is implemented and supported that make the difference. That is why something which does not work at all on Site A may work amazingly well on site B.
As an example, someone reads "adding a blog to your site will help you rank better and receive more traffic". Accordingly, they add a blog to their site and a month later they see no benefits. The site owner then believes it was bad advice. Next, the site owner asks why he is not receiving the benefits from his blog and then he is informed he needs to add content to the blog. So he adds content in the form of 500 word blurbs about various topics and still does not receive a benefit. At this point he gives up.
Going back to your question "I was also thinking of capturing user feedback and adding this also to the website where relevant, but does this kind of activity help SERP's?" If you write high quality content on current topics which are relevant to users, then yes accepting any form of user feedback such as comments is exceptionally helpful.
I know it helps CRO so it's a good idea anyway but from a purely ranking factor does it have positive effects?
Absolutely! Go to Google.com and search for the following keyword without the quotes: "Ryan's response about removing spammy links for a client". If you notice the first result is a link to a blog article I wrote. The keyword text is not found anywhere in the article. It comes from the first comment Keri made. This example is just a fast one I grabbed but hopefully you get the idea. Your users may offer helpful comments which can generate new traffic that you otherwise would not rank for. Additionally, the comments can further support your article. Both have ranking and traffic benefits.
-
Thanks Ryan, always a good response.
All the things you mentioned I do as the basics, alt tags, canonical domain, w3 validate, css sprites, trying to keep load time to a minimum etc.
What im looking for is ideas really on thing I can do after the basics which can help, like the idea I had.
I was also thinking of capturing user feedback and adding this also to the website where relevant, but does this kind of activity help SERP's, I know it helps CRO so it's a good idea anyway but from a purely ranking factor does it have positive effects?
One thing you did mention which interests me is site architecture, a lot of positive stuff on silo structures and the impact on SERP's but I have never done it so I just don't know.
Any feedback on your experiences with Silos? Doesn't look to user friendly in my opinion.
Cheers
-
In my opinion the first and most impactful change a site owner can make to improve SEO is to fully examine their website architecture. There are a lot of poorly developed sites out there. Try to incorporate all HTML and SEO best practices in your website. A few examples:
-
Do users log in to your site for any reason such as make a purchase or leave comments? Embrace social logins. A service such as Janrain is fantastic! It allows users to register and log in with a simple click of their mouse rather then the clumsy process of choosing a user name, password, entering e-mail, etc.
-
Automate internal linking in a similar manner to Wikipedia
-
Review the code of your site. Use http://validator.w3.org/. A site does not necessarily have to be perfect, but if you do have errors in your code, there should be very few and an experienced developer should be thoroughly aware of each one and be able to state with confidence the error will not impact web crawlers, nor your site's presentation in various browsers or devices
-
make sure all your images use ALT tags and are named appropriately
There are literally dozens if not hundreds of other suggestions along these lines, but the above should get you started.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do links from International SEO counterpart site carry weight?
Hi everyone! One of our clients has a competitor who has an international reach with their website. Their hreflang goes from Brazil, German, US, China, etc. We found that the Chinese site (.cn) sends over 900,000+ backlinks to the main US site (.com). The hreflang for the site has the .com US version of the site as the canonical. So my question is - does our competitor get any link equity from the 900,000 links they are getting from their Chinese (.cn) version of the site? My initial thought is that because they are marked up with hreflang and canonical tags, those 900,000+ links wouldn't' have any equity? Would love some thoughts/guidance on what others think.
Link Building | | JKhoo0 -
Recommendations on SEO Tools, Strategies and References
Hello all, I have been doing SEO/SEM work on some sites I own for a few years but now I am in a position where I need to handle these tasks for a significant numbers of clients on a freelance basis. Obviously, this requires much more work and organization as well as some additional tools to help. I was wondering if the experts on here could help me with the following: Does anyone know of any online step-by-step guides or checklists that highlight a comprehensive SEO and digital marketing strategy? This could be helpful while trying to juggle multiple projects at once and provide a blueprint that I can follow and alter as I go. What free project management tools do you recommend? I was thinking of using Wunderlist, Trello or Evernote to keep track of projects, but there may be other suggestions I am not aware of. I have it in my budget to spend about $200/month worth of paid tools. Which tools are best for keyword research, backlink analysis, search rankings etc.? I am currently testing out Moz and SEM Rush, but would like a wide variety of information that helps me efficiently execute a plan but without too much white noise. What are the best paid (or free) tools to accomplish this? What are the best references for Q&As and reference materials on strategies, etc. for when I need to deep dive and do some learning on the fly? Besides this website of course. Thanks for any help!!
Link Building | | ccdispoto2 -
Local SEO - Directory Submissions Not Counting Towards External Links
I'm trying to raise the authority of a clients website. It's a local business so I'm submitting it to various applicable high authority business directories to earn more external links. I've submitted it to about 15 directories so far; however when I run Moz's Open Site Explorer, it doesn't state that any of these directories are linking. It's been about 3 weeks now so I assume that's enough time for the directory submissions to be indexed by Google. Has anyone else run into this problem, and if so how did you solve this so these links are counted?
Link Building | | reidsteven750 -
Worth It to Post on Blog ? Need Guidelines and Tips for Newbie in Search of Links
I'm searching relevant Blog for pages where I can post content about furnace filters. I want to build link to my online store http://www.furnacefilterscanada.com In a SEO point of view, is it worth it to post content and leave my URL? Here are some example of blog I leave content today using my name, jean nichols: http://smartcanucks.ca/3m-canada-save-5-on-the-purchase-of-select-filtrete-furnace-filters-printable-coupon/ some need ''admin'' approval: http://greenfurnaces.org/heil-furnace-filters.html http://www.sigmams.com/change-your-furnace-filter/#comment-640 Thank you, BIgBlaze
Link Building | | BigBlaze2051 -
Why do we need proxy to so Backlinks?
Does Google knows the IP addresses that the backlinks are created from? if i create 200 backlinks for my site without proxies will google ban my site because it will look like i a the one who create all the backlinks? May i ask how many proxies do you guys need to create around 200 backlinks per day? If i already use the proxies today Can i use the same set of proxies to create backlinks tomorrow? THanks
Link Building | | locoto00071 -
SEO Powersuite
SEO PowerSuite Link Assitant Anyone use this tool? May I ask if possible tips about this tool? Just purchased an Enterprise edition, but Im afraid I dont have enough ample time to go over the instructions. Any tips you have will be appreciated..thank you.
Link Building | | SkyHigh810 -
Smashing Magazine SEO article today: Question about a few things in it...
First off, here is the link - http://www.smashingmagazine.com/2012/06/28/content-creators-benefit-from-new-seo/ Right, Number 5 and particularly this part: 'Quick tip for creatives: Set up a personal Google+ profile and incorporate the rel=author link into your published content. (Instructions on how to do this are provided in the next section.)' Create a personal Google+ profile page with a high-quality headshot; Validate your email address; In the byline of any content that you create, set the anchor text to be your name as it appears in your Google+ profile, and link to your profile with a URL that looks like this:https://plus.google.com/102318046680468697385?rel=author. When your content is published, link back to its URL from the “Contributor to” section of your Google+ profile. So lets say you got a Google+ profile, you got a guest post going out on a Auth website, in the byline you have an anchor text link (which is your profile name) and your linking to your profile page. The guest post goes up, you go into your Google+ profile and link to the guest post through 'Contributor to'. How does this benefit your websites rankings? The only thing I can see it benefiting is the blog the guest post is on??
Link Building | | activitysuper0 -
Best SEO when you have a lot of clients
So I'm in a bit of an interesting situation. I want to do great SEO for all my clients, but I currently manage 18, each demanding 10 - 20 hours per month. Is anyone out there able to manage a ton of clients and keep them all happy? What are the most effective strategies you use? I'm currently focusing almost exclusively on copywriting for all of them, simply because I don't feel like I have time to effectively test different strategies. Anyone have any advice?
Link Building | | nxmassa0