Client question: What should I do?
-
I have a client who ranks #1 for all her branded keywords. Other than those keywords, she doesn't really have an objective with SEO other than to get her name out there.
There are articles in some high end online magazines(think Forbes, Times, etc.) that mention her, and she wants those articles to show up when people do a branded keyword search for those magazines. She also wants those articles to show up when people Google her.
Usually when I do SEO for a client, they have a site and they want that site to show up for a variety of targeted keywords. Has anyone run into people wanting to 1) SEO other sites to get them in the top 10 on their branded keywords and 2) get listed under other peoples branded keywords? Is this even possible? My gut says no but I feel obliged to look into it.
Do I just build links to the articles with her keywords and hope for the best? I have no idea what to do with this client.
-
Thanks! I'll check those out.
-
I just read those articles to expand my knowledge base. Adam go check them out...it looks like the address what you are talking about.
Rand, thanks for stopping by the Q & A, it's always nice to get some input from the Grand Pooba
-
This is very similar to a lot of reputation management campaign work. There's a small section of the blog devoted to this: http://www.seomoz.org/blog/category/19 with some great posts like http://www.seomoz.org/blog/our-online-reputation-management-playbook and http://www.seomoz.org/blog/reputation-management-seo-6-advanced-tactics
Hope those help!
-
Oops, that's what I get for speedreading! Rel=author won't do anything for you in that case. Hopefully someone else will have more info, but at that point I'd consider adding that info to her page descriptions so that people know that she's been in those publications.
My suggestion would be to come up with an alternative list of keywords related to what she does and convince her that working on these will be much more feasible than ranking her page for a term like Forbes. Now that I think about it, just show her this:
Good luck ranking for that!
-
I would work on sharing those articles, that is the only thing possible you could do. Hoping that Google will connect the dots of those articles content with her name.
It may work, it may not.
Good luck!
-
Hi, thanks for your answer!
A little clarification though, the articles weren't written by her. They are articles in the magazines about her / that mention her name. She wants when people to search for her on Google that they see these magazines are talking about her.
*Updated the original question to be more clear, sorry about that
-
Hi Adam,
What an interesting question! While this is not really my speciality, I feel obligated to add my .02 cents. Parts of what the client wants is unrealistic. Mainly that her article would rank when someone searches the magazine name.
HOWEVER, there are ways to get her articles to show up when people search her, or the specific topics that she covers in her writing. What you need is to get the magazines to give her the rel=author tag in the online version of these articles. The expert on this particular subject is AJ Kohn from Blind Five Year Old. Here are links to a couple his blog posts addressing this topic:
http://www.blindfiveyearold.com/how-to-implement-rel-author
http://www.blindfiveyearold.com/author-rank
If your client is a well respected author, these sites shouldn't have an issue implementing the Author tag, but you never know. It is certainly something she should request before writing in the future.
This also sounds like a great question for AJ, and since I'm going to MozCon, I'll be glad to ask him!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Questions about backlinks in wikipedia
Hi I read some articles about Wikipedia links but most of them were talking about how to get links from Wikipedia and no one says about its benefits! We all know that Wikipedia backlinks are nofollow and in most of the articles in Wikipedia, users don't click on the link! So it doesn't pass visitors so nofollow links don't pass the authority. But because this website has trustworthy links, might effect on serp. In your experience does Wikipedia links effect on serp? What grade you will give to this kind of links between one and 100? Between edu, gov, wiki and such this important links which one is more important? I will be glad if you share your experience.
Algorithm Updates | | meysamzare7112365410 -
Mobile Brand Markup Question
Hi Moz Community, I was searching for "Gifts for men" in Google Search on my phone and saw a few results in the 3rd (Nordstrom), 4th (Etsy) and 5th(Grommet) place that had their brand name in the area under the title tag where the green url is usually listed on desktop. One example of the green text under the title tag is Nordstrom which lookes like this: Nordstrom > Shop > Gifts Whereas the first result from UncommonGoods looks like this in the green text: www.uncommongoods.com > by recipient I'm trying to figure out what markup Nordstrom, Etsy, ect used on their site to get their brand name to show up not as a url but as a brandname Anyone know the answer to this? Thanks!
Algorithm Updates | | znotes0 -
Sitemap Question
Hello, I have a website and my sitemap (generated by the Yoast plugin) is set up into three different sections. One thing I noticed was that my homepage isn't in my sitemap. Is this an issue? The homepage is indexed, but does it need to be added to the sitemap in order for it to be crawled? How would I go about adding the homepage to the sitemap?
Algorithm Updates | | WebServiceConsulting.com0 -
Question about Google Algo Change on June 26
I have a client who's Google Organic visits dropped significantly on June 26th. I used a chart overlay called ChartIntelligence. It says that there was an SEOF update on 6/26/2013. Does anyone know what this update (or any other updates) would be? Also, where might I find additional info on this update. I did notice that Moz's algo change tracker listed a multi-week update on June 27, but I'm not sure where to find info on what types of things were impacted by this update. Any info would be helpful.
Algorithm Updates | | TopFloor0 -
"No Follow", C Blocks and IP Addresses combined into one ultimate question?
I think the the theme of this question should be "Is this worth my time?" Hello, Mozcon readers and SEO gurus. I'm not sure how other hosting networks are set up, but I'm with Hostgator. I have a VPS level 5 which (I think) is like a mini personal server. I have 4 IP addresses, although it is a C block as each IP address is off by one number in the last digit of the address. I have used 3 out of the 4 IP addresses I have been given. I have added my own sites (some high traffic, some start-ups) and I've hosted a few websites that I have designed from high paying customers. -one man show, design them, host them and SEO them With the latest Penguin update, and with learning that linking between C Block sites is not a great idea, I have "No Followed" all of the footer links on client sites back to my portfolio site. I have also made sure that there are no links interlinking between any of my sites as I don't see them in the Site Explorer, and I figure if they aren't helping, they may be hurting the rankings of those keywords. Ok, so...my question is: "I have one IP address that I'm not using, and I have a popular high traffic site sharing it's IP with 5 other sites (all not related niches but high quality) Is it worth it to move the high traffic site to it's own IP address even though making the switch would take up to 48hrs for process to take affect? -My site would be down for, at the most 2 days (1 and a half if I switch the IP's at night) Is this really worth the stress of losing readers? Will moving a site on an IP with 5 other sites help the rankings if it was to be on it's own IP? Thank you very much ps- I can't make it to MOZcon this year, super bummed
Algorithm Updates | | MikePatch0 -
Can you help with a few high-level mobile SEO questions?
Rolling out a mobile site for a client and I'm not positive about the following: Do these mobile pages need to be optimized with the same / similar page titles? If we have a product page on the regular site with an optimized title like "Men's Sweaters, Shirts and Ties - Company XYZ", should the mobile version's page have the same title? What if the dev team simply named it "Company XYZ Clothes" and missed the targeted keywords? Does it matter? Along the lines of question 1, isn't there truly just one index and your regular desktop browser version will be used for all ranking factors on both desktop and mobile SERPs? If that regular page indeed ranks well for "men's sweaters" and that term is searched on a mobile device, the visitor will be detected and served up the mobile page version, regardless of its meta tags and authority (say it's on a subdomain, m.example/.com/mens-department/ ), correct? Are meta descriptions necessary for the mobile version? Will the GoogleBot Mobile recognize them or will just the regular version work? Looks like mobile meta descriptions have about 30 less characters. Thanks in advance. Any advice is appreciated. AK
Algorithm Updates | | akim260 -
301 redirect question
So I have an employer who owns a retail site and his category URLs are horrible. So, I am suggesting to him to create a new page with a pretty URL and 301 redirect the old page to the new page. I am suggesting this to him, because this will help increase CTR for the targeted keyword & help him rank higher for the term. He is apprehensive about this cause he thinks this will cause him to drop in ranking. Does anybody know any resources or have any past experiences that will back up my suggestion or his for that matter?
Algorithm Updates | | Cyle0