Does redesigning the website effects the SEO?
-
What are the precautions to be taken in redesigning the website ?
do it effect on link building?
I am planing to re design my website, most of the Keywords are already optimized by Google, and i have given many back links to it .
After redesigning my website will it get effected?
Kindly answer my question
-
A couple of recent great resources about redesigning websites without losing rankings are available at
http://www.seomoz.org/blog/achieving-an-seo-friendly-domain-migration-the-infographic
http://www.seomoz.org/blog/web-site-migration-guide-tips-for-seos
They are aimed at migrating your site to a new URL, but much of the information they have is applicable in your situation about URLs and things to consider during a redesign.
-
"Wordpressing" a site does wonders for old outdated sites, mostly due to the ease of content creation as well as the automatic pinging serves & rss feeds built in. Almost all my websites have been redesigned into Wordpress and the results have been fantastic. Just remember to do those 301 redirects and things will work out eventually.
-
Great responses here. I would simply add that while you need to be keenly aware of the tips provided in these responses, don't be afraid to do a site redesign. Recently we did a site redesign for a new client who had decent rankings and traffic. We 'Wordpressed' their site, keeping all content, images, and the layout basically the same but simply placing it into a Wordpress format. Within a week after the redesign the client's rankings improved in 41 places, according to SEOMoz Ranking. What does this mean? It means that you should not be afraid to go forward with a redesign, because if done correctly you can actually improve your rankings without doing any SEO work.
-
Thank you for sharing your thoughts i am really thank full i will follow the guidelines and redesign the website thank you
-
Thank you for sharing your thoughts i am really thank full i will follow the guidelines and redesign the website thank you
-
An important topic to look at is the new changes at google, and already plan it in your website.
You will need to have content above the fold, and websites with that will be in advantage. http://googlewebmastercentral.blogspot.com.au/2012/01/page-layout-algorithm-improvement.html
-
Hi Prasanth, I want to tell you that when websites are redesigned usually everyone is very focused on how it looks: the layout, the colors, the design-related images and so on. Changing these things usually doesn’t have a huge impact on search engine optimization. Search engines, being blind, don’t care much about what color your site is. They just read through the HTML and catalog the content.
The aspect of a website redesign that has a large impact on SEO is the site architecture. Site architecture deals with how many pages you have and how those pages are organized.
Changing the way your website looks shouldn’t have a big impact on your search rankings but changing the number and organization of pages can have a a big impact on your search rankings.
For more information please refer to the following link.
http://thoughtfaucet.com/making-things/how-to/website-redesign-seo-checklist/
-
I would add to what Bryan already said that while keeping URL structure is important, or at least doing proper 301 redirects if keeping URLs is not possible, a redesign is an opportunity to improve your rankings (but also to lose them) by changing a number of on-site elements.
Keep in mind at least the following:
-
unique titles
-
unique meta descriptions
-
proper use of h1 / h2 / h3 headers
-
proper use of your target keywords in anchor text for internal links
-
proper use of , and list elements
**_- proper use of alt and title tags for images
-
please consider using microformats (schema.org) if they make sense in your case
-
proper internal linking (analyze if all your internal pages are easily reachable. Even without changing URLs, you can still add or remove links on individual pages to improve the flow)
These are all elements which are easily changed during a redesign - for better or for worse.
Hope it helps in your decisions._**
-
-
Hi Prasanth,
If you are going to change the design of a website it will not affect your SEO so long as you keep your URL structure the same. So if your URLS are www.mysite.com/mycategory/my-page then you want to make sure that you use the same URL when implementing the new site. It is the URLS and the page content that have gained Google trust and authority over the years and not the design itself.
If you are changing the type of code your site uses (aspx to php) and just cannot keep the URL structure then you will need to make sure that you 301 redirect every single page to its matching page on the new site. (Eg www.mysite.com/mycategory/my-page.aspx will need to 301 redirect to www.mysite.com/mycategory/my-matching-page). Unfortunately, when you change the URL structure there is always some loss of page authority even when you have a 301 redirect in place. As for linkbuilding, make sure that all target pages that have incoming links 301 redirect to the new URL, then notify the site linking to you that your URL has changed.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Check my website loading time
Kindly check my website loading time for the home page and deep pages. Do I need to make it fast or it is Okey? Website - brandstenmedia.com.au
Technical SEO | | Green.landon0 -
Do Letters With Accents Affect SEO?
Hi Guys, My company has a franchise of a foreign company that uses an accent/foreign letter in its brand name. We have to refer to this franchise with this symbol on our website to meet their standards. I've done some research on this but its not conclusive, so i was wondering whether anyone here can confirm this for me; Will using the letter with this symbol impair our rankings for this franchise name? Obviously as a UK business people search for this franchise with a regular letter and not the accented one. I would have thought that Google is clever enough to recognise the meaning of the accented letter by now and therefore it wouldn't affect rankings (much). Furthermore, do you think that it would make any difference to use the HTML element to represent the accent rather than copy and pasting the symbol onto our website? I would've thought this would help Google pick it up, but it might not make a difference anyway! Any help is appreciated. Thanks Sam
Technical SEO | | Sandicliffe1 -
SEO of Social Media Pages
I have noticed something odd about how Google ranks social media pages, and was hoping someone would have a good explanation. When I search for a particular name in Google, the first two results are Twitter pages of two people who share the same name. #1 is an older account with more Tweets, but it has fewer followers, no external backlinks, and the URL is unrelated to the name #2 is a newer account, but it has more followers, a few external backlinks, and the name itself is in the URL. It has fewer overall Tweets, but has Tweeted more frequently over the past several months. #2 is also happens to be in the same City as I am. Given my understanding of Google's ranking factors, I would not have expected #1 to outrank #2. In fact, I would not have expected #1 to even be on the first page. What could be causing #1 to rank so highly? Does it make sense that the age of the account or the number of Tweets would affect SEO at all? Really, I am just trying to understand what are the main factors that determine the ranking of social media profile pages. Thanks
Technical SEO | | timsegraves0 -
How do I setup sitemaps for an international website?
I am adding translated versions of my sites to a subdomain for example es.example.com. Will I add each subdomain into Google Webmaster Tools? Will each need its own sitemap?
Technical SEO | | EcommerceSite0 -
Website Migration Query
We are going to migrate our site but we cannot do this gradually, so before we complete the whole migration, we were thinking of launching the new site on a sub-domain and gradually redirect traffic to the sub-domain, starting with 10%, moving up steadily so that we then migrate to the new site within four/five weeks. The new site will have a new URL structure on the same domain, with a complete re-design and the IP address will be changing as well, even though the server geographical location will remain the same. a) Should we noindex the new sub-domain while the new site is on trial? b) Are there any other issues we should look out for? Thanks in Advance 🙂
Technical SEO | | seoec0 -
Off-page SEO and on-page SEO improvements
I would like to know what off-page SEO and on-page SEO improvements can be made to one of our client websites http://www.nd-center.com Best regards,
Technical SEO | | fkdpl2420 -
Where to get expert SEO help?
I joined SEOmoz knowing very little about SEO (it turns out even less than I thought!) I signed up because my business website that had be ranking very well for years made a fast and furious fall to the purgatory of page 2, 3, whatever. We'll I've definitely learned a lot and made a several changes that have helped. Specifically link building (directory submissions) and eliminating duplicate content. But we're still far below where we used to be and I've done everything I can do without making a career change to SEO. I've hired a few offshore SEOs to help but they have all failed to live up to their promises. So, I would love to find a GOOD SEO that can 1. Fix the remaining on-page technical issues in our CMS website (Business Catalyst), and 2. help us develop an SEO strategy for the next year. (I prefer not to post the name of the website for competitive reasons) Our keywords are really not very competitive at all due to the uniqueness of the business. Where should I look for help? Thanks
Technical SEO | | Placeboo0 -
Redesign existing websites / worried about urls / mapping
Hi Guys, While redesigning existing websites that will have page name changes such as: example.com/products to be called example.com/solutions example.com/about-us to be called example.com/about should I 301 the old url to the new url. In the past I have not done this & I'm just wondering from an SEO point of view how bad is this? (On a scale of 1 to 10 how bad is this not 301ing urls, 10 being really bad & 1 being fine), Thanks.
Technical SEO | | Socialdude0