Can I Boost Ranking Linking off Pages internallly?
-
My domain authority is relatively low, but my right now my homepage seems to have the highest rank. If I place a few internal page links on my homepage, would this boost ranking on internal pages? Or would it pull juice away from my homepage?
Using the Seomoz OSE I see alot of my competitors using this type of strategy linking internally. Also would using breadcrumb links benefit me in anyway?
Thanks very much!
-
"we are clobbering retailers in a very competitive space"
Which is always nice to do!
-
No link building or much in the way of external promotion either to skew things just 100% content.
This is exactly the case for the content that I described. This is an informative site but we are clobbering retailers in a very competitive space.
-
I have used a similar landing page technique with various content driven SEO jobs. Set up several articles for the long tail and get them doing what they can and then have a more authoritative page that links to the detail page and goes after the big root keywords.
I am currently doing a job in the team building niche and the keywords are all damn competitive yet this approach is slowly building in scale and scope and we are starting to see some results on the bigger terms. No link building or much in the way of external promotion either to skew things just 100% content.
So yeah, I will second that as being fairly solid, if not substantiated and if you handle the long tail versions of your keyword first you are working up towards the bigger and more difficult terms in a structured and manageable way.
-
I believe that one strategy to ranking well for a root keyword is to have separate and substantive pages for many different subtopics. Then the page for the root keyword summarizes each of these and links to the more substantive page for full information. I have a couple pages like this ranking well for very competitive terms and am surprised at their performance. These are really big pages with a few thousand words, a dozen images, data tables and more. However, I believe that the links hitting deeper substantive content are very helpful. (This is just opinion, based upon observation. Never heard anything from google to support this or a large text with controls.)
-
Hey, it may help a little bit, but if you have little in the way of link popularity then it is not going to rock your world. This can work better when you have a well linked page / post and then link out from that + as ever, the benefit is partially due to user clickthrough on a well ranked article.
You need some good solid content and to leverage that to get some good links to help take things outwards in scope and upwards in rank.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi. One of our competitors is ranking ahead of us on Google. Our site has a much stronger authority and much more quality links than this competitor. Would anyone have any explanations for this? Thanks
Hi Guys - I've noticed recently that one of our competitors is ranking extremely well on Google, while we seem to be fluctuating, along with other competitors, for our main keywords. Our site has a much stronger authority and much more quality links than this competitor and traffic is continuously increasing each month. Would anyone have any explanations as to why we may be seeing this? Any help would be greatly appreciated, thanks.
Link Building | | barryhq0 -
Can I find out how many of a competitors 25k links are coming from which domains?
Can I find out how many of a competitors 25k links are coming from which domains?You can see in the image I uploaded, the first competitior, Suzuki of Wichita, they have 25,000 total links. dRTAKAt.png?1
Link Building | | Mrupp440 -
Domain authority or page authority in ranking
Hi, sorry if this is an obvious one... I am doing some keyword research tool and have a few keywords I wish to ran for. Looking at the DA of the sites on the first page they are averaging 60ish, my site is 33. However, for the keywords I am targeting they seem to have PA of 1, or at best, 5. From what I can make it out appears they are ranking for the keywords because of their strong DA rather than any seo work. If I were to target these keywords and send backlinks to the individual pages and so build up a PA on my pages would this be enough to challenge the competitors or would I still be at a major disadvantage because of my lower DA? Hope that make sense? I know what I mean but hard to explain it Thanks
Link Building | | ccgale0 -
SEOmoz's ranking of links on competitor question..
I am Perplexed about SEOmoz crawl for new links on a competitors website. When I looked at a company who received very high ranks for the links...on SEOMoz...such as. 95, 96, 97 etc..... I couldn't figure out how they ranked so high. One company bought 20 links for a couple hundred dollars and all of them were ranked very high on SEOmoz but when I used the page rank tool on them individually they were either "0" or "1" and none were over a 2. I was debating submitting for those since I am just starting out and wanted to get our name listed in the internet world. Are the high rankings by SEOmoz related to something else? Would I be better off buying a listing in some of the premium directories instead. Like Yahoo or BBB or Manta. ( After I get my site optimized first) Thank you, Greg
Link Building | | Boodreaux0 -
What % Page Metrics & Social, What % Links?
It seems that a lot of the focus of SEOs, especially whitehat SEOs like SEOMoz and Distilled has shifted a lot more towards improving page metrics (bounce, return rate, etc) and social metrics. I'm curious - And of course, I'm just asking for guesses - But what percent of ranking do you think is page metrics, social metrics and other non-link based metrics and what percent do you think are link based metrics?
Link Building | | DerekP0 -
How many links per week is too fast in link building?
For a new website/blog how many links per week looks suspicious or hurt the rankings?
Link Building | | aaran1 -
Is there a cost per acuqistion figure I can quote that if I hire an agency to link build that we can guarantee a level of increased traffic from Google?
I am looking to justify to a pubilsher the cost outlay to hire an agency to do white hat link building for me as we do not have time. (the site is fully optimised but we lack the inbound links our competitors have) - is there a way I can explain in terms of numbers ie page impressions that if we build for eg 10k high quality anchor text links into our site we will get x thousand more page impressions as our rankings in the search engines will increase? Just need a justification before the budget is allocated.
Link Building | | Pday0 -
Nofollow link from page rank 7?
What do you think about a nofollow link from page rank 7? will I see any results? how much is it worth?
Link Building | | DiamondJewelryEmpire0