Looking for Feedback on Rankings Dropping
-
Hi,
I am looking for some guidance on figuring out a problem I am having with one of my clients. Their site is http://www.macton.com. They have seen a pretty significant drop in rankings for "hoist systems" "industrial turntables" and "railroad equipment."
Below is my analysis and thoughts. Please let me know if you have any input you can provide me with.
Hoist Systems
- Rankings started dropping significantly July 2nd. Their average position was around the 2nd - 3rd page. They're now in position 100.
- Some things I noticed is that Google is now ranking the page /freight_rail/portable-car-hoist-freight for this term, whereas a few months ago it was ranking /rail_equipment/car-hoist.
I'm not sure why Google has started to rank this new page for this term when there is no reference to that keyword in the page and the other one is better suited.
Industrial Turntables
- Rankings started dropping off in January and they have been up and down and even fell off for a bit in March. They took a deep dive May 28 - Jun 11 and are slowly picking up.
- I noticed that Google is also changing which page it is choosing to rank for this term. Currently it is ranking /rail_equipment/locomotive-turntables, previously it was ranking the homepage around May 28th, and before that it was /equipment/industrial-testing.
Some things we thought would help this was to create a whole new page just on industrial turntables in order to rank better for this term.
Another thing that I think would be highly beneficial is to do some more aggressive link building. Their top anchor text is all brand related, and very few include their target keywords.To my knowledge, I don't think they have a penguin issue, although I could be mistaken.
Can anyone provide input and/or guidance on my analysis? Any suggestions?
-
Thanks for your input. I know they have some duplicate content at the moment, but I didn't think it would affect it this drastically. No links appear to be spammy and over optimization doesn't seem to be the issue.
-
When G starts replacing with pages that are not as relative you can consider it may have something to do with a penalty.
Start looking at duplicate content, spammy links to or from the page/site, over optimization, bounce rates etc.
Hope this helps
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Building Page Rank
I have a situation where there is a product category page with multiple products listed linking to individual product pages. The pages been around some time with no change. The strange thing is although page rank is reasonable on the category page it doesn't seem to be passing any rank to the individual product pages. Any ideas to swing the roundabouts on this? Thanks
Link Building | | seoman100 -
Looking for Resources for Broken backlink Building With My Team
I've been doing some reading on broken backlink building but have not had much success with implementing a fine tuned process with my team. I've already read the moz post about broken backlink building. I've also used the www.<a>brokenlinkbuilding</a><a>.com</a> tool by citation labs but found it to be kind of clunky. Could have just been me though : ). Any helpful resources would be appreciated to automate the process better?
Link Building | | Keith-Eneix0 -
This directory looks great - would you agree?
I know people have mixed feelings towards submitting their sites to directories, but this one really seemed special, so I decided to share the opportunity with the Moz community, as well as open up a discussion on the value of being a part of this directory (and similar ones.) We recently submitted our site to Dial a Human (www.dialahuman.com) It is a directory of companies' phone numbers, which go directly to a person (bypassing the machines.) I think this directory actually does provide users with value, and is far from your typical link farm. The Page Authority is 56 and the Domain Authority is 47, and it is a PR5 site. The other companies listed are all extremely reputable (most of them are fortune 500 companies.) The fee to join is $75-$150, but to be included with this group of companies, we felt it was very worthwhile. We would join this type of directory over and over again. Would you? If you have any other directories which are of the same caliber please share!
Link Building | | JMacSupply0 -
Anyone seeing a big drop in links showing in Google webmaster tools?
Over the last week I have seen a big drop in links to us showing in Google Webmaster tools. The links are still there on sites that rank well including some from National newspapers. However the link count has dropped from over 4000 to less than 40 on approx 5-6 sites. Ranks etc are staying the same its just a bit of a strange thing as they still show in Majestic and Open site explorer.
Link Building | | tempowebdesign0 -
Multiple Links from High Ranking Site Vs. Links from Multiple Domains - What's More Important?
I understand it is important to get links from many quality domains. Currently, I do have links from top domains (PR, Trust) and it I can get more from (high rank) pages on these same domains. Would it be better to focus on expanding my reach (find additional domains to link from) or to continue to build links from the current domains I have a connection with? What is weighted more? I realize doing both is important, but trying to figure out how to best use my time. Thanks! David
Link Building | | DWill0 -
What do the "best" backlink profiles look like, in terms of percentages from quality content, bookmarks, social media, directories, etc?
I recognize that there is no such thing as one ideal link profile, per se, but I am curious, if you sampled 100 high authority sites, what would their inbound links look like on average, broken out by source type? Some sites would have a ton of social sharing due to their funny pop-cultural content, while others might be quoted and linked in context for their brilliant insights. A very technical resource might gain a lot of links from forum discussions. If I can complete this exercise on my own, I welcome your advice on how to do that with OSE or the like.
Link Building | | withoutthestress0 -
When looking at creating a backlink strategy which is more important to look at, Domain auhtority or page authority?
Trying to see which one has more relevance when looking at back linking, if it;s what more important, Domain or Page Authority?
Link Building | | rvillanueva0
