How does a keyword get crawled and pointed at a certain page
-
I was wondering if you can give me some insight on how a keyword that I put on my campaign gets linked to a specific URL on my website by SEOMoz or Google.
For example: updating a brick fireplace is my keyword. On the campaign when I am looking at my on page optimization, the URL assigned (or given) to it is my homepage.
How is this determined and is there a way around it and or directing it to the correct page?
Thanks
-
Thanks Doug!
I got it now.
-
Hi Sam, you might find the answer to your questions here: http://www.seomoz.org/help/on-page-reports
From the help:
How We Generate Reports
The On-page summary automatically generates reports for any of your campaign keywords that rank in the top 50 of your primary search engine. The URL that it grades is the same URL that appears in the search results.For instance, if you have 75 keywords ranking in the Top 50, you should have 75 On-Page Reports. This generation happens automatically within 24 hours of when your rankings are updated.
So in your case, your homepage must be ranking in the Top 50 for "updating a brick fireplace"
In order to get your "correct" page, you need to get the page you want to rank for the key term to rank higher. You need to look at the relevance of the content (see the link below) and look at creating some good/relevant links to your pages (not just the homepage)
One common trap is having lots of summary information (also a duplicate content risk) on the home page which is likely to have more authority than one of your deeper pages so you end up competing with yourself. Remember your home page doesn't have to do everything!
You can always grade a page manually by using the On-Page Analysis tool:
http://pro.seomoz.org/tools/on-page-keyword-optimization/new
Using this tool you can put in the URL and keywords and see how well the on-page is doing. You don't need to rank the page for the keyword to get the report.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should URL contain primary keyword or primary + extended keyword?
Hi All, This is a query regarding what keyword should be placed in URL. Below is the scenario. I have marketplace website where I can service providers with users. I have a page with a list of Dance providers and want to rank it for Dance Classes, Dance Coaching Classes keywords. Since these keywords represent same business purpose for us, should I keep the URL as www.abc.com/dance-classes or www.abc.com/dance-coaching-classes? What is SEO best practice in this scenario? Kindly suggest.
On-Page Optimization | | Avin1230 -
Moving from Bigcommerce to Woocommerce on WP. Should we redirect size pages into one page?
We are moving from Bigcommerce to Woocommerce on WP. On Bigcommerce, due to some bizarre reasoning the previous developer had 3 separate URLS for the same product in different sizes - S, M and L. Now we plan to have one product page where the sizes can be selected and 301 redirect the 3 urls to the new one. Is this advisable? Or should we just have 3 separate pages. OR should we have one of the sizes pages as the new page and then redirect the other 2 to this one? I ask this because the site has a LOT of ranking power and we do not want to jeopardise that.
On-Page Optimization | | MashBonigala0 -
PAGE TİTLE
<title> </span>Home to home moving 4356 <span></title> page A <title> </span>Home to home moving 3723 <span></title> page B These two titles are the same?
On-Page Optimization | | iskq0 -
When Adding content to the site. Should I use the same keyword term on each page or select a secondary keyword to focus on?
I have created a site www.autoinsurancefremontca.com. The index page is SEO for the key term auto insurance fremont ca. I want to add more content on another page of this site. Should I have that page also SEO'd for the same keyword or should I pick another keyword to focus on?
On-Page Optimization | | Greenpeak0 -
Keyword optimization of main keyword across site.
My site is optimized for keyword "payment gateway" but it seems for each keyword only one page should be optimized as per good SEO. So if I've a page about Paypal then how should I spread the keywords? Here the main will be Paypal and site keyword will be payment gateway. It means site should have more Paypal than payment gateway. But can payment gateway be in 3rd or 4th position in density? Similarly how should I create other pages? How search engines determine the site authority based on keyword? ( let us ignore the external backlinks, context of them and anchor texts).
On-Page Optimization | | rag_gupta0 -
WordPress - optimizing for new keywords on page or post?
I know WordPress is always a little messy with SEO but i have a main question regarding WordPress optimisation for a special keyword. Let's say i have a chocolade blog and have written about all the vendors of chocolade. Now i found a new keyword which i want to optimize my website for. Should i create a 'Page' within WordPress and optimize it for the new keyword + link to some of the post about a relative keyword within this page?
On-Page Optimization | | Amosnet
OR Should i create a blog post and write about the new keyword and just links some of the other relative blog posts? I hope my question is clear.0 -
Organic Landing Pages...
For one of our sites (fastcubes.com) I noticed our landing pages were ranking and getting a few organic visits. Considering they were made specifically for PPC, I thought maybe we should create landing pages that would not be present in the navigation of the site but for the purpose of optimizing for keyword variations. For example work station cubicles vs office workstation. We have a page optimized for office workstation but having another optimized for work station cubicles is redundant. Would it be a good idea to create this as a page that is not present in the navigation for the sole person of hopefully being ranked and getting traffic for that specific keyword? Thank you in advance for your help!!
On-Page Optimization | | DevonIntl0 -
Ranking on page 5 for a 1% difficulty keyword
Hello mozers, I am going crazy over this. I have designed a new site www.smh.cz. The company name / kw is unique (Smolikova Mikulas Hendrich), but it appears on page 5 on Google.
On-Page Optimization | | ilincev
Yahoo and Bing is fine (in top 3 positions). All the on-page factors are ok too.
All the smh.cz pages are indexed on Google. We have done a 301 redirect of two other domains (sm-legal.cz and smm-partners.cz) which were websites for the firms prior to forming a new one. I am scratching my head over what does Google dislike so much. Any thoughts? Can the smh.cz domain - which previously had some dodgy insurance content - be the reason? Your help is much appreciated. Ondrej0