Blog? Is it worth it?

[ScottBaxterWW]

Hi Guys,

Hope your all OK.

Apart from our main site we have a static comparison site that's now ranking really high for some of our big keywords.

At the moment the site only has 2 pages and I'm wondering weither or not to setup a blog on the site to not only increase the pages indexed but also increase our longtail keyword rankings...

I'll be able to create a new article aday.

Would like your input guys.

Thanks,

Scott

[activitysuper]

Are you going to be converting the whole website to sit on a wordpress platform? Nothing to really worry about just be careful whenever making large changes to already ranking pages. Be extra careful and double check before setting it live.

[ScottBaxterWW]

Hi EGOL,

Thanks for the reply and a really good answer.

Thanks again.

Scott

[EGOL]

First, if you can make a blog and add good content regularly that is something that should be tried.  After you have done it for several months you can look at the traffic that it brings and decide if you are getting a good return.

If I was going to write an article per day or per week I would rather have that good content on my main website.  That way when people visit they are already where they have easy access to my other content / products / services.

Also, if the blog attracts links then those links will hit my main site and benefit it directly rather than hit a satellite site that only passes part of the link value back to my main site.

The only reason that I would put the blog on a satellite site is if the satellite site had much better rankings all around than my main site.

[ScottBaxterWW]

Mark,

Thanks for taking your time to reply.

Yea I guessed as much - I'll get started on converting it to wordpress!

Thanks,

Scott

[Mark_Jay_Apsey_Jr.]

Scott-

No brainer. Yes. Content is king in the new generation of SEO. With the ability to generate additional pages indexed with your keywords and solid content you are going to get value. YES.

Make it happen. Good luck.

Mark