Domain authority or page authority in ranking
-
Hi, sorry if this is an obvious one...
I am doing some keyword research tool and have a few keywords I wish to ran for. Looking at the DA of the sites on the first page they are averaging 60ish, my site is 33. However, for the keywords I am targeting they seem to have PA of 1, or at best, 5.
From what I can make it out appears they are ranking for the keywords because of their strong DA rather than any seo work.
If I were to target these keywords and send backlinks to the individual pages and so build up a PA on my pages would this be enough to challenge the competitors or would I still be at a major disadvantage because of my lower DA?
Hope that make sense? I know what I mean but hard to explain it
Thanks
-
Thanks EGOL
Very useful information there, exactly along the lines of my thinking (disproved my idea mind you hehe). I guess i'll have to find a 'level' for my domain and keywords which match that
-
I am competing in a SERP with product pages from Amazon and Ebay. Amazon and Ebay both have a DA of 100 and both have a product page in this SERP with a PA of 1. Both of these beat my site that has a DA of 82 and a product page with PA of 68.
They are beating me on DA alone as I am better optimized for the keyword and my PA is enormous compared to theirs.
-
Hi Mark
Just to pick up on your remark: To say that they are "ranking for the keywords because of their strong DA rather than any seo work" doesnt make sense. The reason their domain authority is high is because of the SEO.
What I meant there was that the pages I looked at appear to be ranking because of the root domain authority/seo rather than any specific seo to that page. The pages have little to no external links. Sorry, probably didn't explain it the right way.
Thanks. Carl
-
There is no simple answer but I can provide you some clarity.
Domain authority is always more important and provides more value more than Page Authority...Page authority is one of the attributes of a sites domain authority.
To say that they are "ranking for the keywords because of their strong DA rather than any seo work" doesnt make sense. The reason their domain authority is high is because of the SEO.
A good strategy to generate higher rankings on keywords is to focus on lower competitive keywords. Targeting a lower page authority page for a competitor isnt where you should be focused. Focus instead on the keywords and building solid and relevant content with those keywords.
Hope this helps. If so, let us know....
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to get over the Hump (from page 2 to page 1)
Hello, I've recently been able to bring my site way up in the rankings for some very competitive keywords. I've done nothing spammy, and everything has been done with a lot of detail and a focus on only using the best techniques. My site is on page 2 for a lot of keywords. What would be your suggestions for getting over that hump and making it to page 1? I'm happy with my results (coming from pages 30-50 to page 2 over a couple of months) but I'm not satisfied and won't be until I can be on the top of page 1... Any suggestions are welcome... Thanks
Link Building | | Prime850 -
Ranking for pages within your website
Hello, I'm ranking well for my keywords on my main domain site www.f1plus.co.uk But how can I improve ranking and increase the amount of links to pages within my website such as <cite>www.f1plus.co.uk/microsoft-word-aberdeen/</cite> Any Suggestions? Thanks Jack
Link Building | | senreview0 -
Low page rank directories but high domain authority?
I just paid someone to submit me to a few directories and I saw were I was listed on one of them today. The url page authority of where I was listed was a "1" with zero moz trust and zero moz authority. The root domain authority is a "69". Is page authority or domain authority the most important for links? I believe all the directories I was submitted to have url page authority of "1". ( I watched a video yesterday and I think the head guy said that page authority was most important but I am not sure.
Link Building | | Boodreaux1 -
Domain buyouts and 301 redirects
Hi, I'm looking to buy a number of already established website domains with back links and 301 direct this to my main website. The sites are very similar and all sell the same thing. Does anyone know how much link value will be past on from doing this? And, is this something that Google looks out for? Also, if you have experience of this, how did it work out? Thanks
Link Building | | Weerdboil0 -
Is it possible to check domain authority for a list of 100+ domains at once?
Well, as topic. I have a list wih a bunch of domains, I want to sort them by DA. Is this possible in some quick way?
Link Building | | ToiletFish0 -
Should I use the Root domain as a landing page for 2 languages?
Dear Sirs, I am developing a site www.mysite.com , this site has content in spanish www.mysite.com/es and in english www.mysite.com/en I would like to know if for SEO purposes if it would be good to have an enter page (landing page) at the root of the domain www.mysite.com where the users can choose the language, so I can get backlinks from both languages to the home page in this case the enter page. The thing is for spanish I dont see many seo resources so this way I can get links for the homepage www.mysite.com from english and spanish resources. and then focus in each folder language to get links for each one, english link sfor /en and Spanish Links for /es Thanks in advance, David
Link Building | | sellonline1230 -
Find High Ranking Blogs?
Ok, after the panda change, everyone is telling to me to ask to be a guest blogger on other people's blogs. So, how do I find the highest ranking (most popular) blogs in my industry? I own a real estate brokerage. Thanks for your help!
Link Building | | DanManCastro0 -
Using parked domain page to get 50k+ of low quality links, good idea?
Hi all, I'm managing the seo for a hosting company. We have a lot of parked domains with a parked domain page. This will now be updated to promote our products. When this page is updated it will give 50k+ of low quality links to specific pages almost overnight. We curently don't have a very good seo ranking for our keywords, so there is little risk on the downside in the short term. Do you have any suggestions as to how I should go about this? Some alternatives off the top of my head: 1. get the page up an focus all the link equity on relevant pages with keywords in anchor text 2. add noindex / nofollowto all pages or only part of them to avoid puishment 3. add noindex / to the majority of the pages and "release" a percentage every week or so to avoid a "link bomb" Thanks for any and all input!
Link Building | | espenjo_mamut0