Branding site
-
We are starting a new used car site in latam, and we are in the process of developing the brand, part of the team would like to have the "auto" (spanish for car" in the name and some no. The question is, form a SEO point of view, how strong signal is to have the string auto as part as the URL, and can you have a complete unrelated url and have several URLs with the auto string on it pointing in a 301 way to the non unrelated brand name as a way around? (sorry about my english, I hope you can understand the question)
PS, yes, there are a lot of queries involving auto in our target market.
-
Bligoo,
So my understanding is that you're interested in creating a used car site, however the debate is whether to use auto in the URL or have something completely else, and have other URL's that do have Auto pointing to your website.
Well my first instinct is that it's harder to link build and SEO/create multiple websites than one. Plus you just can't create a website and 301 in it, you're going to have to link build for it especially if the SERPs have tons of "auto" related results. Also if you just use these websites as, spammy websites to redirect to your Auto website Google might catch on and blacklist both them and your primary website.
I would go with something in the Auto name, especially if you're going to be a completely online company.
However, before you do anything you need to ask yourself:
- Is Auto in the name really worth it? Why don't you just create good content, that people can find and use?
- Why the keyword auto? Why not something longtail such as "Auto Reseller" or "Auto buyer", that might prove to be more beneficial. What other words do people use when buying used automobiles? 3) Are you going to be a local business as well? If so you might want to make something more user friendly?
- Do you guys already have a local business in place? If so why don't you use it and it's word of mouth?
As always, I hope this answers your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Migration due to Corporate Acquisition
Hey everyone, Wanted to check-in on something that I've been thinking way too much about lately. I'll do my best to provide background, but due to some poor planning, it is rather confusing to wrap your head around. There are currently three companies involved, Holding Corp (H Corp) and two operating companies, both in the same vertical but one B2B and the other is B2C. B2C corp has been pushed down the line and we're focusing primarily on H Corp and B2B brand. Due to an acquisition of H Corp and all of it's holdings, things are getting shuffled and Ive been brought in to ensure things are done correctly. What's bizarre is H Corp and it's web property are the dominant authority in SERPs for the B2B brand. As in B2B brand loses on brand searches to H Corp, let alone any product/service related terms. As such, they want to effectively migrate all related content from H Corp site to B2B brand site and handover authority as effectively as possible. Summary: Domain Migration from H Corp site to B2B Brand site. Ive done a few migrations in my past and been brought in to recover a few post-launch so I have decent experience and a trusted process. One of my primary objectives initially is change as little as possible with content, url structure (outside the root) etc so 301s are easy but also so it doesn't look like we're trying to play any games. Here's the thing, the URL structure for H Corp is downright bad from both a UX perspective and a general organizational perspective. So Im feeling conflicted and wanted to get a few other opinions. Here are my two paths as I see and Id love opinions on both: stick with a similar URL structure to H Corp through the migration (my normal process) but deviate from pretty much every best practice for structuring URLs with keywords, common sense and logic. Pro: follow my process (which has always worked in the past) Con: don't implement SEO/On-page best practices at this stage and wait for the site redesign to implement best practices (more work) Implement new URL structure now and deviate from my trusted process. Do you see a third option? Am I overthinking it? Other important details: B2B brand is under-going a site redesign, mostly aesthetic but their a big corporation and will likely take 6-9 months to get up. Any input greatly appreciated. Cheers, Brent
Web Design | | pastcatch1 -
May open the site's homepage...?
In mobile search results, many of my inner pages show the title tag, but the link is removed. And instead of showing the meta description, there is the following: May open the site's homepage
Web Design | | Dino64
Try anyway | Learn more Both "Try Anyway" and "Learn more" are links. Try anyway used to link to the homepage, but after we removed a redirect plugin and got rid of all the html mobile pages (now we're just using the Wordpress responsive layout), the link is now going to the correct page. So, it in fact, does NOT "open the site's homepage" any longer. But, we're still seeing this on mobile searches for our inner pages. It's been almost 3 weeks now. Any ideas on how to get this back to normal?0 -
Getting a highly ranked site a better result for 1 search term
I have a highly ranked website for a niche category. My site ranks higher in SEOMOZ than all of my competitors, but I can't get any higher than 4th on a page for one specific search term. What can I do to help my site increase its ranking on a specific search term?
Web Design | | tadden0 -
Sites went from page 1 to page 40 + in results
Hello all We are looking for any insight we can get as to why all (except 1) of our sites were effected very badly in the rankings by Google since the Panda updates. Several of our sites londonescape.com dublinescape.com and prague, paris, florence, delhi, dubai and a few others (all escape.com urls) have had major drop in their rankings. LondonEscape.net (now.com (changed after rank drop) ), was ranked between 4th & 6th but is now down around 400th and DelhiEscape.net and MunichEscape.com were both number 1 for several years for our main key words We also had two Stay sites number 1 , AmsterdamStay and NewYorkstay both .com ranked number 1 for years , NewYork has dropped to 10th place so far the Amsterdam site has not been effected. We are not really sure what we did wrong. MunichEscape and DelhiEcape should never have been page 1 sites ) just 5 pages and a click thru to main site WorldEscape) but we never did anything to make them number 1. London, NewYork and Amsterdam sites have had regular new content added, all is checked to make sure its original. **Since the rankings drop ** LondonEscape.com site We have redirected the.net to the .com url Added a mountain of new articles and content Redesigned the site / script Got a fair few links removed from sites, any with multiple links to us. A few I have not managed yet to get taken down. So far no result in increased rankings. We contacted Google but they informed us we have NOT had a manual ban imposed on us, we received NO mails from Google informing us we had done anything wrong. We were hoping it would be a 6 month ban but we are way past that now. Anyone any ideas ?
Web Design | | WorldEscape0 -
Worth Splitting Up Main Site into Several Microsites?
The company I work for offers a variety of very different products, that are sold to different audiences. Right now (and for the past 4 years) all the products have been listed on one main website. Over the years, we have accumulated over 200,000 links and rank relatively well in most of the product-specific keywords. Still, for business purposes we really feel that having a unique site specific to each product would be more beneficial than having them all on one site. What are the pros and cons of making a move to different subdomains from a main site. (i.e. instead of www.cleanedison.com/solar we would set up a solar.cleanedison.com)
Web Design | | CleanEdisonInc0 -
Thoughts on my site structure? (And a quick thank you!)
I've learned a lot through this site (and the community built around it) about everything SEO related. It's been extremely helpful in helping us help others to learn that all people (even those with a "disability") deserve respect and integrity. (Wow, that's a lot of helps!) So I wanted to give a quick thanks to everyone on this site who has helped, supported, and encouraged us. We really appreciate it. One thing I've been trying to do on my site is look at my categories and over all site structure. I've pruned a lot of things from the menu bar; pruned away and tightened up the categories, and even rearranged the navigation of the site. As you can see, I have several drop down categories up top. I wanted to see if I could get some feedback on how what I'm doing looks thus far, specifically as it relates to my categories / menus / navigation. Although any feedback you'd like to provide would be more than appreciated. One thing I'm curious about (and not sure how to tackle it) is regarding the top most item in the main menus. For instance you'll see I have a top level category called "Down Syndrome Resources" which takes them to all of the posts in that category. Under that, there is a drop down menus that gives them other categories, and even some pages that fall under the topic of Down syndrome resources. I'm not sure if people would know the top most item is a link, or just look at the ones below it. (If that makes sense.) (On a side note I have therapy as a category as well as parenting, the truth is those could all be sub-categories I guess since everything on my site pretty much could fall under "down syndrome resources." Maybe this is a huge FAIL I made when setting up my categories.) I'm also not sure if I should use some sub-categories as well. For instance I have a main category for Therapy. Under that I have posts about speech therapy, physical therapy, and occupational therapy. Right now they are all grouped into therapy. Do you think I should use sub-categories on those 3 terms, leave as is, or perhaps another option? Another question I have is regarding landing pages. It seems like I need to have a landing page for my top "key words." For example therapy. Now if you visit my /therapy you get the category index page, not a "landing page." Same would go for the sub-categories if I were to create them. So I'm not sure if I should make a new post or page naming it something else (maybe "Down syndrome therapy" another named "Down-syndrome-physical-therapy" etc) or something else. (Although therapy isn't really the keyword I want to rank for, I'm thinking more along the lines of children therapy, pediatric therapy, therapy for children with Down syndrome, etc. So maybe I need to rename my categories? I was going for shorter names, so I very well may have done this incorrectly.) All of these questions are things I'm not to sure about, so I'd appreciate any feedback or advice you can give me. And since I'm learning, I could be doing things wrong that I don't even know to ask. So feel free to tell me what you see that's wrong, you won't hurt my feelings. I promise. 🙂 Thanks in advance.
Web Design | | NoahsDad0 -
Duplicate Content Problem on Our Site?
Hi, Having read the SEOMOZ guide and already worried about this previously, I have decided to look further into this. Our site is 4-5 years old, poorly built by a rouge firm so we have to stick with what we have for now. Were I think we might be getting punished is duplicate content across various pages. We have a Brands page, link at top of page. Here we are meant to enter each brand we stock and a little write up on that brands. What we then put in these write ups is used on each brands item page when we click a brand name on the left nav bar. Or when we click a Product Type (eg. Footwear) then click on a brand filter on the left. So this in theory is duplicate content. The SEO title and Meta Description for each brand is then used on the Brands Page and also on each page with the Brands Product on. As we have entered this brand info, you will notice that the page www.designerboutique-online.com/all-clothing/armani-jeans/ has the same brand description in the scroll box at the top as the page www.designerboutique-online.com/shirts/armani-jeans/ and all the other product type pages. The same SEO title and same Meta descriptions. Only the products change from each one. This then applies to each brand we have (at least 15) across about 8 pages. All with different URLs but the same text. Not sure how a 301 or rel: canonical would work for this, as each URL needs to point at specific pages (eg. shirts, shorts etc...). Some brands such as Creative Recreation and Cruyff only sell footwear, so technically I think??? We could 301 to the Footwear/ URL rather than having both all-clothing and footwear file paths? This surely must be down to the bad design? Could we be losing valulable rank and juice because of this issue? And how would I go about fixing it? I want a new site, but funds are tight. But if this issue is so big that only a new site would fix it, then maybe the money would need to come forward. What do people make of this? Cheers Will
Web Design | | YNWA0 -
What's the best was to structure Product page information on my site?
Hi - I run a hobby related niche new / article / resource site (http://tinyurl.com/4eavaj4). One of the most critical components of the site is our product database. We don't actually sell anything directly - instead we monetize them by displaying relevant affiliate product feeds and price comparisons. However since the Panda update was implemented in February my traffic (particularly my long tail, product related traffic) has dropped off considerably. I had about a 20% drop in overall traffic, but have made up some of the ground in the past week. However I want to know once and for all how I should structure my product related information as I have a ton of great content that is ready to be published in this section but want to be sure I structure it the best possible way from a SEO standpoint. Here are a few different options I've come up with for displaying information about products on my site. For the purpose of these examples I am going to refer to all of the information that makes up my product pages collectively as "product profiles". Please let me know which is the best SEO wise (or if you have a better way of doing it let me know): - Option 1 - Current Method - Divide Content Sections into different pages / urls Example: http://tinyurl.com/4tpdlbl This is how the majority of my product profiles are currently structured. I did this to improve load times and to keep the total number of links per page down. In addition to the core product profile subpages: "Product Details","Compare Prices", **"**Product Review", "Hot Auctions", and "Checklists", I have the Checklists area further segmented by subset, each of which is on its own page that is only accessible through the main Checklists tab of the profile. - Option 2 - Everything on one url / page the old fashioned way, with everything available by scrolling vertically. This would make the page go on forever though. - Option 3 - Everything on one url / page, but visually segmented using css / javascript tabs. Example: http://tinyurl.com/4kqhauh I looked at the source code and all the page text is there, so it looks like it would be spider-able but you tell me. Or would another method of tabbing be better? My site is wordpress based so the functionality comes from a plugin. - Option 4 - Use post tabs that are technically all on the same page, but make each individual tab be accessible through its own suburl, all of which share the same core canonical url. Example: http://tinyurl.com/4bs9pjs Clicking on any of the individual tabs will result in something like ?postTabs=2 being appended to the core url. Example: http://tinyurl.com/4gvgufc Any input would be greatly appreciated asap! Thanks Mike
Web Design | | MikeATL0