International Link Building - France, Spain, Germany, Italy, Switzerland
-
I've got a partner agency (non-SEO) in Europe who wants to send some additional SEO business our way, but I don't currently have a system in place geared specifically towards international, country specific link building.
Does anyone know of any resources (blogs, lists, tools) specifically geared towards getting links from country specific TLDs for France, Spain, Germany, Italy and Switzerland? (.fr, .es, .de, .it and .ch are the TLDs.) .co.uk sources would also be handy.
A list of potential link building sources in those countries would be most helpful. I fully understand the SEO elements in play for international SEO, I just don't have any decent resource lists for those specific countries.
Sites in those countries that accept guest blog posts, language specific infographic sites, foreign PR platforms, high-quality non-penalized directories...really anything would be awesome!
Thanks in advance folks!
-
Hey Jon - I appreciate you posted sometime ago but we have natives working successfully in all of the regions you mention, particularly Germany:
Of course, there are no shortcuts here... One needs to be creating high value link-worthy content and building long-term relationships with audiences in these regions.
Its then a case of reaching out to the right publishers and demonstrating why your content or product offering is valuable to their audience.
Please get in touch if you'd like to learn more about how we could help.
All the best,
Charlotte. -
We never did find any great resources, and there would have been significant challenges and costs to hunt them down. We decided it didn't really make sense to build out a unique system for a single potential client, so we instead recommend a few SEO companies we trust that are based in Europe.
-
Hi Jon - great discussion and was my question exactly (albeit Germany, Spain & France). This was over a year ago now and I'm wondering what sort of solution you settled on or found to be most effective. I think my difficulty is finding a solution that doesn't force the client's budget beyond their expectations in terms of engaging native speakers to create language specific content and the requisite research and outreach to get links hosted on country specific TLDs. Any good outcomes so far?
Cheers in advance of any advice!
James
-
Thanks Micah! We're definitely considering looking for local resources to help, and we'd certainly consider partnering with an SEO (agency or individual) in any of those countries for the fulfillment. Not sure exactly how to go about finding a quality SEO in those countries (or who is at least familiar with them), but open to suggestions.
-
Thanks Stephen! We'll definitely look for some native help, but we at least want to try and put together a decent list to have them work from. We'll share what we find!
-
Its a different world out there - the industries are not as developed, the site metrics are way lower that what you would expect from UK/US, in most cases. Generally, tactics, thinking and approach to SEO is way behind - remember not many of these sites would have felt panda or penguin - so many are happily buying low quality directory links still
Also US based crawlers don't do a very good job of picking up non-english sites so your potential investigative resources are a lot smaller
Trying to get SEOs in the under developed markets to understand that they cant buy links has been very challenging! If you do find any resources, please share
You definitely need someone native to help and I suggest trying a lot of different strategies in order to find something that works.
S
-
I realize this is probably not the response that you're looking for, but hiring a native of that country is your best bet. A native who isn't trained in SEO at all is still probably better than an SEO vet who is a non-native non-fluent speaker of the language.
A native who is tech savvy is going to be able to give you insights you would never have as a foreign SEO. You just need to make sure you hire someone who is tech savvy and teachable.
I hired a French person because I deal with quite a few places in France. She had no SEO experience at all before, but within her first week she was able to tell me things like "This website is like the TripAdvisor of France." She's been a fast learner and a huge addition to our team.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wordpress SEO/ Ecommerce , Site with Multiple Domains ( International ) & Canonical URLs
Hi I have an ecommerce site with an integrated wordpress instance. I want to have one wordpress site that outputs to 2 domains exactly the same content , but one will have canonical URL . NZ & Australia Sites. So: Would I use the rel="Alternate" hreflang="en-nz" . I want the same content to rank well for each country and not be penalised for duplicate content. Ideas?
International SEO | | s_EOgi_Bear0 -
Are Subdomains better or SubDirectories better for an international website ?
Can anyone explain why the structure of your website: yourbrand.com/es/category is better than es.yourbrand.com for multi language and multi country website.
International SEO | | Tushar_P0 -
Shall I automatically redirect international visitors from www.domain.com to e.g. www.domain.com/es? What is best SEO practice?
We have chosen the one domain approach with our international site having different language versions in subdirectory of main domain:
International SEO | | lcourse
www.domain.com/es
www.domain.com/it
etc. What is SEO-wise best practice for implementing international index pages. I see following options: entering www.domain.com will display without redirection the index page in language of user (e.g based on IP or browser) in www.domain.com
Example: www.booking.com entering www.domain.com will always show English index page.
Additionally one may display a message in the header if IP from other country with link to other language version.
Example: www.apple.com entering www.domain.com will always redirect automatically to country specific subdirectory based on IP
Example: www.samsung.com Any thoughts/suggestions on what may be best solution from a SEO perspective? For a user I believe options 1) & 3) are preferable.0 -
What are the best practices for translation of city/state names for international SEO? (ie. New York in English vs. Nueva York in Spanish)
I'm working on international SEO / translation of a global travel site. While we have a global keyword research and translation strategy in process for each market they serve, I've run into a unique question. Overall, we are translating (and localizing) content for each market but aren't sure what to do with location names. Each country/state has cities and locations that have their own dedicated pages. I see three options for these location names (when titling a page and writing content): keep them in English, translate the names in the market languages, or use a combination of the two. The challenge with altering the location names to the market languages is that they are truly not known by those names. Though there are some instances where it may make sense…for instance **New York **in Spanish would be "Nueva York" with **‘**Nueva' being the Spanish translation of ‘new’. There are other instances, where no translation exists. If you’ve had a similar experience I'd love to hear your approach/recommendation.
International SEO | | JonClark150 -
International hreflang - will this handle duplicate content?
The title says it all - if i have duplicate content on my US and UK website, will adding the hreflang tag help google figure out that they are duplicate for a reason and avoid any penalties?
International SEO | | ALLee1 -
Keyword selection for international company
Hi everyone, I am working on a new project for a telecommunications company with its target audience in various countries around Europe and USA. They only have 1 website in English and don’t have content specific to different countries. Ineed to choose keywords for this project but I am finding it quite challenging as usually my keywords are localised. In this case I cannot restrict keywords to any particular country. At the same time I know that it would be extremely tough to rank for generic keywords. What do you suggest?
International SEO | | ICON_Malta0 -
Export sitemap or internal linking structure in a visual diagram?
Is there a FREE ONLINE tool that will Export a existing sitemap or internal linking structure in a visual diagram? I'm trying to help my clients see there existing sitemaps in a visual document and show how each page links to the next. Is there a FREE ONLINE tool that does this?
International SEO | | splashmedia0