Link Building Equity and Penguin
-
Dear all
After talking with our company's SEO company they have advised that a link builder we employ to post artciles is posting on sites which will have negative page rankings / equity and which Penguin will penalise.
These are the sites our link builder is posting on:
wordpress.com
weebly.com
blogger.com
livejournal.com
tumblr.com
squidoo.com
blog.comOuir SEO company have advised we ask our link builder to stop posting articles to these sites as Penguin will penalise us because of it.
Do you agree?
Thanks
Gavin
-
IMO its great to give content away in a boring niche. As long as it's going to a site where someone can benefit from it and guide them to your site. How else do you plan on building external links to your site? Naturally? by creating great content and sharing it via social media (what if there is very low social for this topic)...
-
You 'never, ever' give your own content away? You have several posts on YouMoz... I'm confused.
Good question!
I guess I do give SEO content away.
However, any content that I write on the topics of my websites (which have nothing to do with SEO) goes on those sites.
Maybe.... if the Pope wanted to republish one of my articles on his site I might allow it.
-
You 'never, ever' give your own content away? You have several posts on YouMoz... I'm confused.
-
Those sites are fine, check the quality of the actual content they are sending out. My experience with using cheap foreign labour is very poor. I expect yours is the same sadly!
-
One more thing to add....
When you hire a linkbuilder his job is to go out and acquire 100 links or whatever you have contracted for. If you don't have tight specifications on link quality then he is going to go out and get the easiest links possible so he can finish your job in a minimum amount of time. He probably doesn't know about Penguin and doesn't give a damn about the health of your website. He simply wants his money.
When you hire a quality SEO, you should be hiring someone who will look after the health of your website and he should know that his continued employment by your company depends upon delivering success. He is going to be panicking if he sees activity that will put his success in jeopardy.
-
Thanks EGOL
I think I have a better understanding of where I stand now.
Thanks again
-
Thanks for the information. Now I understand your situation.
Our SEO company have advised we ask our link builder to stop posting articles to these sites as Penguin will penalise us because of it
One of the most dangerous things that can be done these days is to build crap links into a valuable website. Lots of people are seeing their rankings and customers wiped out from Penguin penalties over spammy links.
Your SEO is probably worried about this. He / she might also worry about being blamed for damage done by an overseas linkbuilder who builds spammy links.
I have only just taken on the job of looking after our SEO and am leaning towards stopping our linkbuilder and adding the budget to our SEO company.
This is what I would do.
My worry was that when our SEO company used a scare story re the linkbuilder's links they were pitching for business rather than providing solid info.
Possibly. But, if a linkbuilder was posting my content to the sites that you listed I would put a stop to it fast.
For my own sites I never do article marketing and never will. I believe that it has both penguin and panda risks. It also creates new competitors and feeds existing competitors. I accept some unique guest articles that are very high quality... but I never, ever give my own content away. And I would never hire a linkbuilder to post on the sites that you mention.
-
Good question EGOL!
I have only just taken on the job of looking after our SEO and am leaning towards stopping our linkbuilder and adding the budget to our SEO company.
A more pragmatic answer would be that our linkbuilder is based overseas and doesnt cost as much as our SEO company would for linkbuilding.
My worry was that when our SEO company used a scare story re the linkbuilder's links they were pitching for business rather than providing solid info.
Thanks
-
Let me see if I understand....
You have an SEO company but you are also contracting a linkbuilder to post content on a bunch of public access sites?
If that is correct then my question is...... Why do you have an SEO company?
-
Hi Donnie
Thanks for your answer. That makes a lot of sense. I was thinking it might have been our SEO agency using some scare tactics!
Thanks again
Gavin
-
Penguin is designed to penalize sites that have low credibility and the way the sites are linking in. For Example: If your site has 90% of its inbound links anchored with your exact keyword it becomes obvious that your are trying to rank for that specific keyword. The penguin update looks at where your sites are linking from and how they are linking in. If it looks unnatural to the search engines you may get penalized.
Best practices are to build good articles on any site that can help/entertain/educate users within your niche. Best structure for your anchor text is 70% to your brand name or URL, 20% long tail keywords, 10% exact keywords.
Blogging on these sites:
wordpress.com
weebly.com
blogger.com
livejournal.com
tumblr.com
squidoo.com
blog.comIs fine if the content is somewhat helpful/educational/entertaining and if the links look natural.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I build internal links to my homepage?
Ive done a lot of internal linking before but its always been for other inner pages but now I need to do it for a websites homepage but this got me thinking if its even worth doing and should I be doing it at all? For the first question I was thinking that surely the homepage has more authority than any of my inner pages so how would internal links from inner pages help and for the second question Ive read a few posts like this Kissmetrics one here where it says you shouldnt do it. There are two types of links you should avoid using in your content: Homepage. Most sites have too many links to the homepage as it is. You would rather strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage. https://blog.kissmetrics.com/commandments-of-internal-linking/ thoughts?
Link Building | | linklander0 -
Does a hashtag link pass the same amount of link juice as a link without a hashtag?
Example 1: link to: http://www.domain.com/#something-inside-the-page Example 2: link to: http://www.domain.com/
Link Building | | adriandg0 -
Link Building by Phone?
Is it worth going to the trouble to contact webmasters in person by phone rather than just using email? If so, what has been your approach to link building by phone?
Link Building | | eli.boda0 -
Link Building Services Post Penguin
Hi Can anyone suggest a link building service that is of higher quality and still works nowadays? All the private networks were deindexed and it looks like we're left only with blasting software, which i don't really like. I am doing research on link building now and i can't seem to find any service that meets the quality of BMR or other deindexed Homepage Networks. Thanks!
Link Building | | comancsm0 -
Link Building Ideas?
Hi everyone, I am currently working on a site where people can buy mail-order bagels, i.e. the bagels are shipped via postal mail. It's a good alternative for places that have no good bagel stores nearby, especially in small, rural towns. I am about to launch a link-building campaign for the website, but am a little stuck as to where to begin. My first thought was guest posting, but it seems like the vast majority of food blog owners are very protective of their blogs and rarely, if ever, allow guest posts. I also thought about doing sponsored reviews (i.e. sending mommy bloggers free samples in exchange for a review), but that's essentially a paid link, i.e. a no-no. There are of course generic web directories, but those only get you so far, and article marketing is out of the question (too spammy). Was hoping I might be able to bounce off some ideas off of you all. Any thoughts? Thank you in advance for whatever tips/ideas you might be able to share 🙂 Lukas
Link Building | | TampaSEO0 -
Link-Building
Hello, I have been doing link-building for my website since 2 of January. However those links are not in the Open Site Explorer. For example I have the DMOZ website pointing to my website and I cant see it in open site explorer! Why?? Tks in advance!
Link Building | | PedroM0 -
Is this link building concept white or black
These guys have a service for bloggers and advertisers - advertisers submit their wares for review and bloggers review providing text links - they also let people know they are getting paid for the review is this another grey link building tactic https://www.reviewme.com/ and what about https://www.text-link-ads.com/r/advertisers
Link Building | | GardenBeet0 -
To hire a link building company.... or not?
I am doing a lot of the niche partnership link building but I am looking for a company to compliment some of my work in other related areas. Need some advice from the group. A couple of questions: 1. I'm looking for a company to acquire around 20-30 links per month. Not talking about easy directories or social links, but good (PR 3+) sites that are somewhat related to my business. Is that a reasonable request? 2. What should I expect to pay for this each month? 3. Any good suggestions on companies in the US. I am a small startup with a fairly limited budget, at least for now? Thanks everyone!
Link Building | | paddlej0