Satelite sites
-
Hi there
I want to drive traffic to one of our eCommerce sites by building satelite sites that focus on our chosen niche longtail keywords. so,
'where can i buy fake snow'
The problem is for other keywords ie. fake 'ice cubes', the com and co.uk are already taken.
So, my question is, should i settle for a .net / .biz / .eu etc. or choose the next best keyword/phrase that i can secure a .com/.co.uk top level domain name for?
Many thanks,
Ben
-
So, you want to create satellite websites and then get link back from those sites to your main website right? Sorry to say, but this looks like an attempt to game the SERP by artificially boosting ranking of your websites.
Moreover, it is highly likely that you are going to slap those satellite sites with thin content that nobody likes, believe me search engines have started hating them too.
Ok, let’s imagine that your main ecommerce website somehow manages to get some value from these inbound links coming satellite websites. But what if a Panda refresh gets the network down and the link juice that your main website has been getting so far will be smashed in a matter of second. All your hard work will go in vain. And please do not ignore Penguin. Your main website could come under the scanner of Google for building links unnaturally.
So, here is my suggestion. Rather than wasting your valuable time and money on building something worthless why not make your existing website AWESOME. You can build a great blog and starts sharing great content that will help you earn Links naturally. There are other things to do. Invest in making your website more conversion oriented, reach out to great bloggers and share your expertise in the form of a great article or tool or whatsoever.
In short, start adding value to your website rather than chasing the crappy links and you will be good.
-
The domain suffix is unlikely to have a big impact on this sort of tactic. If this is the way you want to go then just get whichever name is available.
In truth though I'd really weigh up the tactic. The return from this approach is likely to be low unless you are set up to pretty much automate this at scale (which I am guessing from the question you are not - and is the sort of tactic very much frowned on at SEomoz).
There are two extremes in building such satellites. One is just to throw up some cheap thin content and rely on the exact domain match to do the work. This is not without cost, but not too expensive. However you have a risk attached as this is very likely to come under google definition of spam do could result in your main site getting penalised if you do a lot of it. The other approach would be to build a quality site that can stand on it's own merit - which obviously costs more. Also don't forget to factor in that you will still need to be link building and doing SEo on the satellite sites too.
Considering that an extra site means an extra large step in the conversion process (you have to get users from site A to site B before purchasing and you will lose a lot of them at that stage), you need to be really sure of the returns.
Many people here will tell you that what you are talking about is spam and you should therefore instead concentrate on building a better core site.
I'd say that what you are suggesting is unlikely to be the best return on your time and you should therefore concentrate that time and effort in to the core site unless you are really sure about what you are doing and understand the risks involved.
Your product is interesting enough that you can probably get much better links much more affordably through a content marketing approach and get more traffic and sales as a result. Start a thread here asking for content marketing ideas for a fake snow company and see the responses you get. I reckon it's a dream product to promote!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this site buying backlinks?
dankstop.com Almost all of their links come from mainly the same few sites, and some of their links have a really high spam score.
White Hat / Black Hat SEO | | tlorenzi0 -
What would you say is hurting this site, Penguin or Panda?
Would you say this is both Penguin and Panda and no penalty has ever been lifted? What would be your general recommendations for this site? seWnoQm
White Hat / Black Hat SEO | | BobGW0 -
Will including a global-site link in all 100 local-sites footer be considered spammy?
If I am a car manufacturer brand site(global), and I request all my location-specific domains include a link to the global site in their footers, would this trigger a red flag for Google? There are roughly 100 location-specific sites, but I would like to come up with a long term solution, so this number could be larger in the future. Is it best practice to only follow the footer link on each location-specific site Homepage, and nofollow the rest of the footer links on each site? Is it best to only include one followed link to the manufacturer brand site (global) on each location-specific domain? Is it best to not put this global link in the footer, but rather towards the top of the page only on the homepage?
White Hat / Black Hat SEO | | Jonathan.Smith0 -
Strange referral site: www.cyberonlineclicking.com would like some insights from the community
Hello Mozzers! I've noticed that our site has been receiving a significant amount of referral traffic from a rather suspect looking site: www.cyberonlineclicking.com Can anyone shed any light on this beast. Stopped receiving traffic around 11th November, but was getting 20K sessions over a 4 week period. The traffic was of poor quality, but would be good to know how or why they were linking to my site (fejobs dot com). Looks very suspicious. Thanks Justin
White Hat / Black Hat SEO | | Eteach_Marketing0 -
Site Scraping and Canonical Tags
Hi, So I recently found a site (actually just one page) that has scraped my homepage. All the links to my site have been removed except the canonical tag, should this be disavowed through WMT or reported through WMT's Spam Report? Thanks in advance for any feedback.
White Hat / Black Hat SEO | | APFM0 -
Please Correct This on-site SEO strategy w/ respect to all the updates
Hello, I believe my on-site SEO process that I used to use a couple of years ago is not working well anymore for a couple of my sites, including this one. I'll tell you the old strategy as well as my new strategy and I'm wondering if you can give me pointers that will help us rank where we should rank with our PA and DA instead of getting moved down because of what could be our old on-site SEO. OLD ON-SITE SEO STRATEGY: Title tags usually match the page, but title tags occasionally on this site don't match the pages exactly. There's not many of them, but they do still exist in a couple of places. Title tags are either 1. A phrase describing the page 2. Keywords 1, Keyword 2 3. Keyword 1 | Keyword 2 4. Keywords 1, Keyword 2, branding The keywords are in the h1 and h2 of each main page, at the very top of the page. The h1 and h2 do not exactly copy the title tag, but are a longer phrase with the keywords appearing in their exact word order or in word variations. See this page for an example. Keywords occur 3-4 times in the body of the main pages (the pages with a menu link). Right now some of the pages have the exact phrases 3 or 4 times and no variation. meta description tags have exact keyword phrases once per keyword. Meta description tag are a short paragraph describing the page. No meta keyword tags, but a couple haven't been deleted yet. FUTURE ON-SITE SEO STRATEGY: I'm going to change all of the page titles to make sure they match the content they're on exactly. If the title is a phrase describing a page, I'm going to make sure a variation of that phrase occurs at least three times in the content, and once in the meta description tag. Title tags will be either a. Short phrase exactly matching page b. Keyword 1, Keyword 2 | branding c. Keyword 1 | branding 2. I'm thinking about taking out the H1 and H2 and replacing them with one tag that is a phrase describing the page that I'll sometimes put the keyword phrase in, only a variation in it and not the exact keyword phrase - unless it just makes total sense to use the keyword phrase exactly. **I'm thinking of only using the keyword phrase in it's exact words once on the page unless it occurs more naturally, and to include the keyword phrase in word variations two more times. So once (in non-exact word order) in the at the top, once (exact word order) in the text, and two more times (varied word orders) somewhere in the text. All this will be different if the keywords show up naturally in the text. **3. I'll delete all meta keyword tags, and still use exact keyword phrases in meta description tag, though I'll change the meta description tags to always very closely match what the page is about. Do you think my new strategy will make a difference? Your thoughts on any of this?****
White Hat / Black Hat SEO | | BobGW0 -
Should we add our site to Google Webmaster Tools
Hello, Should we add our site nlpca(dot)com to google webmaster tools? Everything's very white hat but we do have a section on each of our 4 sites for "Our other Sites" that link to the others. It's been there for many years. We're looking for clues as to why we've dropped in rank Thanks!
White Hat / Black Hat SEO | | BobGW0 -
Has anyone been able to recover a site from that was slapped by panda?
I have a client that the only thing I can determine is over optimization of a couple anchor terms which the person no longer ranks for..I tried mixing up with brandname , brandname.com and a diversity of links but nothing seems to budge anyone have a similar problem?
White Hat / Black Hat SEO | | foreignhaus0