I am looking for SEO tips specifically for magazine site's
-
I have a client who has a website that is based on a magazine. They make their money through advertisement I am primarily an inbound marketer I would be very grateful if anyone out there has any tips for a site that has been around for quite a while ( over 10 years) we are transforming the site from HTML into WordPress then hosting it with a fast managed WordPress host using CDN. I feel the lack of links is an obvious place to start however if there's anything specific to magazine based websites I would be more than grateful to hear your opinions.
Thank you all in advance.
Sincerely,
Thomas von Zickell
-
Will do thank you for the invite
-
hey guys I just wanted to say thank you both those are some top notch ideas and I will be in touch soon.
Sincerely,
Thomas
-
Thomas,
There is one thing that will help a magazine type site IMO more than anything else: Original quality content that people are looking for. We build sites, do SEM/SEO, etc. and I never cease to be amazed at what happens when one of our copywriters seems to write the "perfect" piece for one of our clients. It does not matter that the on page SEO was not perfect, etc. All of a sudden we are seeing the piece on different sites and in news feeds and we did not use some press release or other mechanism. One person picked it up after another and all of a sudden it was out there.
If you concentrate on this and then provide a way to stimulate/tickle the reader along the lines of say a highly known sports site (ESPN, Sports Illustrated, one I have just begun to marvel at is The Bleacher Report) people will have more reason to stay on and go through your site. Just go to one of these and look how often a given story teaser appears on a single page. Have teasers that attract attention: If on the NBA page, see what is there about specific teams, on a team page specific players, etc.
Lastly, a client of ours has probably taught me more about the value of an image than anyone ever. He was unbelievably strong in how many, where, quality control, etc. on his site. As the result, he has a site with a ton of traffic much because of the images (not a mag type site though). So, look at successful magazine to web sites and learn from them.
The one concern is "they make their money primarily through advertisements...," make sure the good is not the enemy of the best. Many business people fall prey to the "if we take that off, we won't have the revenue..." line of thinking. Too much advertising will cost you in bounce rate and time on site. It must be advertising that fits the visitor and it must not be so obtrusive as to be annoying. I once let my online subscription to a major newspaper that I truly enjoyed because the way the began doing ads kept interrupting any chance of finishing an article.
Later they dropped that mechanism; I never went back.
Good luck,
-
Yeap, drop me a mail. Id I can I will help you. Anyway sometimes 2 brains are better like 1
-
just to let you know our competitors campaigns are extremely advanced. Extremely famous companies If you would like to talk over PM I can get into more detail.
Respectfully,
Thomas
-
Hi Nik,
you've got some fantastic ideas I think these are definitely very helpful I'm currently using a combination of tools one of them being http://scribeseo.com/ to generate the best content. However I do strongly agree with you link bait is where it's at. Thumbs up man thank you
sincerely,
Thomas
-
Hi Thomas
I would suggest to :
-
Copy your competitors campaigns.
-
Write linkbaiting articles + quality content. (which leads to natural link building)
-
Use the crazy egg, heatmap, so you can know where the visitors tend to click more, and there to install social sharing button, so you can get lots more social signals+traffic.
-
Set up the structure of the site so the link juice to flow to inner pages.
-
You could put backlinks to the categories + tags so they suck more easy the link juice the inner pages , and the fresh ones.
I hope that this helps, if is something more please advice.Learning new things is good
Regards Nik
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to search keywords for Youtube using Moz Keyword explorer?
I want to optimize my youtube channel using identified keywords, but I'm concerned that the keywords I'm identifying work well for SERP's but might not be how people search in Youtube. How do a distinguish my keywords to be targeted for Youtube?
Moz Pro | | Dustless0 -
Site Not Cached By Google
Hi My name is Apoorwa and i have my own website, My website is not cached by google, Why is this problem happening with my site.can somebody help me please? its urgent....this is my site - http://www.holifestival.org/Please assist me.......
Moz Pro | | Packersmove0 -
How do I mprove site visibility and keyword ranking for new product site
Hi, Sorry if this is a ridiculous post as I am really new to SEO, but I haven't had this problem with other sites! We had a website www.r-dna.co.uk that was never promoted or used very much as it was early days in the product lifecycle. The product (is called R-DNA or Remote Data Network Analysis) is now live so we re-branded and re-launched the site - it has now been live since the beginning of September but we still only have 0.35% visibility and very little ranking in our keywords. We are also using Google Adwords to try and generate business and have registered with numerous online business directories. I have been blogging to update content, tweeting and updating our facebook page, but we still aren't getting the traffic or visibility increases that we have experienced with our other sites. The MOZ site crawl shows 5 medium priority issues (duplicate title page & missing meta description tag), but no major issues. I know its probably fairly early days for a "new" site, but wondered if anyone could advise if there is anything wrong which would explain our lack of visibility.
Moz Pro | | sharon.bathurst0 -
Redirects, SEO and More
Website errors remittent of Chernobyl. First of all, I ask a lot of questions of the community and I don't do a lot of answering. For that, I am sorry! I own a small SEO company and the majority of my clients are upstarts just like myself. We try to do the best we can on a very limited budget.
Moz Pro | | underdogmike
With that said, the client website in question, http://bestdefensega.com has been a struggle to rank in the metro atlanta lawyer market.
Here's the story. My client is a new solo attorney that practices criminal law and personal injury law. We launched bestdensega.com to focus on criminal defense and my client has also paid AVVO for a website as well. We recently decided to make a monster website that would have 50+ pages and be representative of all that he practices.
I recently put a temporary redirect on bestdefensega.com and pointed it to the avvo website while I was rebuilding the website. I did this using a plugin.
This morning I decided that I wanted to remove the redirect, so I deactivated and deleted the plugin. The redirect is still in effect. I suspect that this may be a cacheing scenario.
How do I undo a redirect?
Also, I noticed that the AVVO site has all of a sudden shot up to the top of the search results and bestdefnesega.com has dropped past the 3rd page for our keywords. Have I lost all of bestdefensega.com's link juice? Also, bestdefensega.com has a spam score of 7. Why? There are no shady links and everything I do is on the up and up. Also Open Site Explorer says that bestdefensega.com doesn't have any inbound links.
Google WebMaster Tools says that the site has of 500 inbound links.. Frustrated, Thanks0 -
SEO Moz Rank Report
Anyone else noticing the rank reporting seems to be off? My reports are showing "not in top 50" for some keywords that my site is on page one for. Not in places listings either because I know that can throw things off! Anyone?
Moz Pro | | RickyShockley0 -
UK Google Results .com V's .co.uk
In the UK lots of people use google.com rather than google.co.uk. See: http://weblogs.hitwise.com/robin-goad/2008/04/how_popular_is_googles_pages_from__the_uk_search_option.html The above data is a bit out of date but still I know lots of UK people who search on google.com. When I depersonalise the results and search there is a difference between what I see on google.com V's what I see on google.co.uk. Indeed one of the companies I work for ranks ok on google.co.uk, but not so well on google.com Questions: How would I best track ranking for UK based users who use google.com AND/OR google.co.uk using the SEOmoz tools (or other tools if appropriate)? I note that in "Google Webmaster Tools" you can change the setings to "Target users in United Kingdom". Given the fact that UK users use both google.com AND/OR google.co.uk would it be better to change this to unlisted or deselect the "Target users in" option? Thanks in advance. Justin
Moz Pro | | GrouchyKids0 -
What Does the SEO Moz Crawler Take Into account?
I'm working on a page that has links from some decent pages pointing to it, but a lot of them are low-value blog comments. So I'm pretty sure that its Page Authority is higher than it should be, compared to where it's ranking. Does SEO moz take the type of link into account? i.e. if it's a footer link, blog comment, or forum signature link; this should carry less weight than a link in the content of the page itself, as it does with Google.
Moz Pro | | seanmccauley0 -
Looking to Hire an SEO Expert for Travel Site
Hello Everyone, I hope this is OK to post here. I run a travel website and we operate tours abroad. We are slowly expanding after nearly 10 years in the field. I started the company from scratch and currently do my own website design and SEO work. However, over the last couple of years I've lost the SEO connection due to being so darn busy. I started account here with SEO Moz in order to get the ball rolling again. We continually rank high for keywords, publish superb content by great writers, and overall are doing fine. I would just like to ensure this keeps happening and that we have an expert on board to help us in sustainable organic SEO practices. What I'd like to do is hire an SEO expert to help with our site. It might be part time (10 or so hours per week, perhaps?) Anyhow, I would like if this person used SeoMoz and really had their fingers on the pulse of the SEO world. I want all white-hat SEO, help with page optimization, internal link structure, and help getting quality external links. I know that over optimization is something that is now on the forefront of SEO work, so of course keeping this in mind helps. I would like to be kept up to date (perhaps weekly overviews of data and how we are doing) and am willing to make changes as quickly as needed on the site. I would like to see how we rank with competitors and what we need to do to stay on top - for the long term (no short sighted decisions). I want to learn as we progress, not because I want to do the SEO work myself, I just enjoy knowing what is going on. I will not micromanage. I am too busy for that : ) I am not sure what amount SEO experts are paid, but I have a slightly flexible budget. I really want someone will communicate when needed and is thorough in their responses. Attention to detail is a must. I would prefer an SEO expert located in the US but who also knows how to access / think about markets abroad (Canada/UK/Australia). I suppose we can discuss pay once I have a shortlisted group. I am looking to hire and work with someone starting pretty much immediately (even in May). For starters, I suppose our budget might be $500 to $1500 per month. For the first month or so, we might offer payment on a stipend basis just so we can ensure whoever is hired is the perfect fit. It would be great if this person had worked on travel sites before or has at least traveled abroad a few times. But, no worries either way. Thanks so much! Thomas at [email protected]
Moz Pro | | journeybeyondtravel0