Drop in Domain Authority and MozTrust -> -20% in traffic?
-
Hello Everybody,
with the latest seomoz index update for OSE my website had a big drop in Domain Authority and MozTrust and at the same time a drop in SEO traffic.It seems to be a correlation between the drop in the Seomoz metric and SEO traffic, infact from the 9th of August we lost the 20% of traffic (the 2nd of august our DA and MT was normal, the 15th Seomoz show the drop).
Unfortunately it seems that this trend is valid only for my website and not because of a Seomoz index error: my competitor still have the same DA and MT.
I will check for sure if, with the next index update, there will be some change in DA or MT, anyway which are your suggestion? How can I know what has happened to my link profile and the cause of this big change?
Advice are welcome!
-
The obvious answer (but not necessarily the correct one) is you lost some important links pointing to your website somewhere. This would cause a drop in your metrics, and could cause a corresponding drop in your organic traffic.
I might run a check with Majectic to look at your historic backlink profile, and also Google Webmaster tools Impressions report, to see if it matches the drop in traffic you've found.
Are you aware of any links that you've lost? You can comb through your referrer data in Google Analytics to see if any good sources suddenly dried up in the weeks/months leading up to the drop.
On the other hand, it could all be coincidence. The drop in DA could be a random event caused by the Mozscape crawlers simply missing an important set of links, which happens occasionally. And the drop in rankings could be due to an algorythm change (Check the Google Algo Update History to see if any of the dates match up)
If you find any missing links, you can work to regain them. Otherwise the only way back is probably to build new, better links.
Hope this helps! Best of luck with your SEO!
-
if you want to double check your information you can try using some of the tools below. I would put most of my stock in SEOmoz however you may want to do a trial to see if all the data matches. I am not at all saying that there's something wrong with the information you are given however using all of these tools the same ones I use in combination with SEOmoz seems to be the best way of getting a full 360° look at my websites.
http://www.internetmarketingninjas.com/tools/
I though this might sound funny but look at all the excellent tools in SEM Rush partners
http://www.semrush.com/partners.html
I hope I was of help to you.
Sincerely,
Thomas von Zickell
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Traffic Dropped, Rankings Unchanged | Impression and Click Drop %75
Hi all, Last Update was good for us; we got a quick %300 boost to one of our pages https://www.buyurken.com/gebelik-hesaplama-cetveli/. We have been waiting for the page to rank higher at the short tail keyword this month. However last Saturday, Our traffic dropped %78 instantly compared to previous day last week. Search Console Report says; Click: 1050 Impression: 2500 Pos: #1 Date: 26 Jan, 2020 Click: 1250 Impression: 2760 Pos: #1 Date: 28 Jan, 2020 Click: 1268 Impression: 2808 Pos: #1 .1 Date: 30 Jan, 2020 *****Click: 183 Impression: 707 Pos: #1 . 5 Date: 01 Feb, 2020 . !! ** What you'll realize, the impression and clicks dropped drastically but the avg. position nearly stay the same. Have anyone faced a situation like this. There are no Featured Snippets or Advertisement for this query "gebelik hesaplama 2020". NOTE: There's no server response time problem There's no technical issue for that page Pagespeed has been increased more than %50 at 26 January 2020 Avg. Page Visit time 3 mins+ Bounce is %85 however, this is a tool for pregnant; they just calculate and go back to search engine. Waiting for your responses, Regards, Have a nice week all Fatih Dilekci
Technical SEO | | fdilekcimoz20 -
Subdirectories and Domain Authority
Hello, A subdirectory consolidates domain authority vs a ccTLD approach. However, for example, if a domain has been well established in the UK i.e example.com, is that domains authority diluted if a subdirectory is created i.e example.com/es Will some of the link juice attained on www.example.com be shared throughout www.example.com/es and therefore initially impact search visibility for www.example.com? I understand it works both ways as well, as any links attained on www.example.com/es will benefit the example.com domain. Thanks
Technical SEO | | SEONOW1230 -
Followed Linking Root Domains and No Followed Linking Domains
If you have more NoFollowed Linking Root Domains than Followed Linking Root Domains is that a problem?
Technical SEO | | INN0 -
Redirect to new domain.... (which is penalised)
Hey - how's things? I have a client who wants to redirect his main domain to a new one.... there are a couple of problems I see and thought I'd ask on moz. 1 - The new domain has been incorrectly parked on the old domain with no redirection in place... when you do "site:domain.com" in Google, there are no serps for the new domain (the old domain still ranks well), it doesn't seem to rank anywhere and doesn't return any results in OSE. Is it wise to redirect to this domain or will rankings drop on both? 2 - The new domain uses .mobi as its suffix and will be replacing a .com - but is much more related to the business keyword wise. Is using mobi a problem. Overall the SEO on the site is abysmal and I will be reworking everything - so there will be lots of changes going on at the same time. I'm just wondering if it is worth redirecting the new domain at all, or trying to get brand new domain and use that.... or just to stick with the original aged domain... I think that is my only concerns at the moment
Technical SEO | | agua0 -
Redirecting domain to the main domain (hosting cost?)
Hello Everyone, I have the following situation. There is main domain and a secondary domain that is related to the page on the main domain. I want to integrate the content of the secondary domain into the page on the main domain and redirect the secondary domain via 301 to that specific page. As i understand I can do it via .htaccess using rewrite mechanism. http://www.seomoz.org/learn-seo/redirection But the question is does it mean I have to keep paying for the hosting for the secondary domain? Because htaccess has to be located on the web server so I would need a hosting plan for it? Is that true? Is there any way around it? P.S. to avoid any confusion - I am talking about hosting plan - not domain registration fees
Technical SEO | | SirMax0 -
Two blogs on the same domain
I have had two blogs on the same domain for a while now, and it just occurred to me that no one else seems to do this and maybe it's even weird. http://www.stadriemblems.com/blog/
Technical SEO | | UnderRugSwept
http://www.stadriemblems.com/scouting/blog/ One is our main blog, and one is for a very concentrated niche of customers. What are your opinions on this? Everything from SEO to best practices, to overall unusual-ness?0 -
Different domains
Firstly apologies for the very brief question as I am mainly looking for your thoughts as opposed to specific help about a specific problem. I am working on a site which has two sepreate domains and within one domain, two sub domains. The two different sites both havea high page rank, PR6 each, one is the corporate site and the other is the company blog. There are also two sub domains within the corporate site, again both domains have high pr and tons of content. My question is would it be better to consolidate all the assets under one domain or is it better to keep the sites sepreate, from an seo perspective that is.
Technical SEO | | LiquidTech0 -
How much authority does a 301 pass to a different domain?
Hi, A client of mine is selling his business to a brand new company. The brand new company will be using a brand new domain (no way to avoid that unfortunately) and the current domain (which has tons of authority, links, shares, tweets, etc.) will not be used. Added to that, the new company will be taking over all the current content with just a few minor changes. (I know, I wish we could use the old domain but we can't.) Obviously, I am redirecting all pages on the current domain to the new domain via 301 redirects on a page by page basis. So, current.com/product-page-x.html redirects to new.com/product-page-x.html. My client and the new company both are asking me how much link juice (and other factors) are passed along to the new domain from the old domain. All I can find is "not the full value" or variants thereof.My experience with 301 redirects in the past has been within a single domain and I've seen some of those pages have decent authority and decent rankings as a result of the 301 (no other optimization work was done or links were added). Are there any studies out there that I'm missing that show how much authority/juice gets passed and/or lost via a 301 redirect? Anybody with a similar issue see any trends in page/domain authority and/or rankings? Thanks for any insights and opinions you have.
Technical SEO | | Matthew_Edgar0