Good platform for SEO and CRO
-
From Seomoz thread it looks like many mozzers favor WordPress when it comes to choosing a platform that is optimal for SEO.
While I agree I would like to ask your opinion on platforms for CRO.
Which platform do you think works best for SEO practices and CRO posibilites? It would be great if employees that don't have expert knowledge in PHP and HTML would be able to move contact forms around, places different banners next to the blog post depending on what content they post etc.In this case the meaning is that the website will be built by a professional and used by all different kind of employees with various web design / coding skills.
Have a great day everyone!
-
Discover Africa Group, Robert Fisher
Thank you for your answer! It was really help full.
We have choosen to go with WP. If your skills lies with in SEO and marketing and not design and developemnt I highly recommend other companies to work with PSD to Thesis. Easy and great results.
Thanks again guys!
-
SEOscar
DiscoverAfricaGroup is correct IMO with, "...If you have your standard bloggers with little HTML/programming/Graphics design skills, wordpress is the way to go..."
What I would suggest is for you to get really clear on what CRO you want, then decide which plugins are best for you, and train them on that set of plugins. An example is the ubiquitous Contact Form 7. Easy to use, install, etc.
Now, make sure they understand about the database and shortcode pieces as well as they help. Obviously, for CRO, if you don't keep a database of those who have contacted you, you might not be as optimized as you think.
By training all on one and keeping it simple, you make it easier on those who don't naturally lean to dev or design. You help them in that they are not having to 'work' at something they are totally unfamiliar with all the time.With other CMS, there are advantages, but for this use, WP would be great for you. Get a dev to assist in what would be simplest, etc. then institute that set of plugins for use.
Also, remember there can always be issues with any plug in on any CMS. Make sure you track to see if you are losing some traffic, etc. on a regular basis or you will wake up one day and say, "We haven't gotten any contacts in two weeks and we were getting X/day." Ouch, been there.
Best,
-
In terms of SEO, any CMS can be optimised for SEO /CRO benefits so it essentially boils down to the size flexibility and style of the website you want to set up.
In my experience, Expression engine is great if you have developers and graphics designers working on your site. (which would be built from the ground up, custom templates etc)
If you have your standard bloggers with little HTML/programming/Graphics design skills, wordpress is the way to go as its the most user friendly platform in my opinion. (Free and paid templates available for download)
As mentioned, any CMS can incorporate SEO/CRO best practices, its up to the type of website and the skills you have at your disposal.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Better Graphic Design-Impact on SEO?
Will improving our site's graphic design but keeping identical structure, tags and text result in better Google? Are lower bounce rates greater time spent on a site by visitors rewarded by Google n the form of higher ranking? We are a commercial real estate brokerage firm in Manhattan and plan on making the following changes: -Much larger photos for listings
Conversion Rate Optimization | | Kingalan1
-Lighter cleaner design with more open white areas
-Use of more visible fonts
-Better forms
-Potentially less text and more emphasis on product, which in our case are real estate listints. Our existing site: w w w . m e t r o - m a n h a t t a n . com is a bit ordinary and uninviting. The redesign will have a concept similar to
http://www.dernieretage-paris.com/
The theme behind this real estate site is the city itself, which is quite clever and applicable to Manhattan. Our home page as well as other URLs use lots of text. If we reduce text and use more images to make the pages more engaging, will our organic ranking decline? If we reduce text can we compensate by fuller completion of meta tags? Any thoughts???0 -
What is the Impact of Content Personalization on SEO?
I am using Optimizely to serve personalized experiences to our website users. Is there an impact on SEO ranking? The personalized content is dynamically changed on our website and the URL does not change. Thank you
Conversion Rate Optimization | | Dilgul0 -
Web Overlays - Region Specific Offers - SEO Implemention & Considerations
Hi all, I'm currently considering implementing some overlays on a site. They're likely to be time-specific (so running only on certain hours and days), visitors will only see it once and content will also be slightly different based upon the region of the visitor (US, Non-US). They will be marketing-based messages tailored to the visitor based on where they are visiting from, I was thinking about putting the content of the overlay in an <iframe>and blocking it from being crawled/indexed by bots.<br /><br />Would this approach set-off any alarms with Google in terms of cloaking or any other nasty things? To clarify, they'll be as unobtrusive as possible to the visitor.<br /><br />Based on the above approach, bots will see that an iframe is being called, but with more or less no content - would this be a problem too?<br /><br />Another approach i thought about would be to dynamically serve different images based on the region...<br /><br />Lastly, assuming correct and safe implementation from a technical perspective, as a generality, have people seen better results from capturing exit traffic, timed overlays or when people first land?<br />Any advice appreciated!</p></iframe>
Conversion Rate Optimization | | ElNino0 -
What should a small company with a difficult SEO/SEM challenge do?
Everyone here knows that SEM and SEO "experts" are everywhere. But our company has a particular challenge - our Volusion-hosted e-store's product offering is so wide that it's a huge challenge to make a dent in our search engine placement. In our earliest days, one SEM "pioneer" company issued us a refund after realizing they couldn't do anything to affect our placement. The problem is that the revenue from any one particular keyword term doesn't return enough sales to make the effort worthwhile - sales are scattered allover the product spectrum. Does anyone have any experience with this particular challenge? What would be considered a realistic monthly budget - given that the business itself is quite small? I don't know what the etiquette on Moz is but YES I am looking to engage a company to help us out.
Conversion Rate Optimization | | CrashAlpha0 -
Have My SEO Cake & Eat It - Mix Viral Content & Business Content?
Hello, I optimize for a fashion, eCommerce site which has catalogue pages and product pages. http://www.zando.co.za/ We're currently working on a large "blog" which tons of great content designed to attract readers, links and tons of long tail traffic. We'll be doing how-to videos, celeb interviews, top-tens, etc. etc. We'll even have a UGC community section eventually. Really great. Now, I want to use the links generated by this section to rank for generics like this: For example: I want to rank for "Lingerie" and I have this page set up as the target: http://www.zando.co.za/women/clothing/lingerie/ I create some amazing content that generates lots of links containing the word "lingerie" . That awesome content lives in:(hypothetical URL:) http://www.zando.co.za/fashion/magazine/how-lingerie-has-changed-over-50-years/ I want to (and this is where you come in 😉 get people linking to my catalogue page (http://www.zando.co.za/women/clothing/lingerie/) where they can find a banner or something alluding to that piece of link bait (the /fashion/magazine/ url). Perhaps similar to the Wordpress style <read more="">page break on posts?</read> Reason is, I want my "Money-Page" to get the links with "Lingerie" in it. Problem is, it'll be another click to the thing they want to find. Also, say I decide a few months later that I want to do another piece, like "lingerie in films" and do the same. My 'banner' idea would get very crowded or, it would mean that I bump the 50-years piece, which then makes for bad UX for readers clicking through looking for the old piece. Or perhaps this can all be solved with good design? Here's a WBF talking about mixing content: http://www.seomoz.org/blog/mixing-viral-content-with-business-content-whiteboard-friday Does anyone have an example of someone doing this well? PS. Was also thinking that on my "archive'' url, in between the content, I'll query for the top products that, that piece speaks to and make it possible for people to add to cart as they're reading the link bait content that is relevant to the product. Cheers Paul.
Conversion Rate Optimization | | RocketZando0 -
Any SEO tips for optimizing / driving traffic to category pages?
Hello! I listened to Adam Audette at Linklove in Boston this month and he spoke a little on creatively linking product pages back to their respective category pages - as it had an effect on the SEO... However, I don't know much about "internal" linking... Any other SEO tips for optimizing / driving traffic to category pages? Thanks!
Conversion Rate Optimization | | BGroup0 -
Can fun, slightly unprofessional text be good for conversion rates?
I operate on a freemium model. The three plans are currently called "Free", "Gold" and "Platinum". Besides being incredibly square and boring, these titles are also meaningless. I'm doing a slight redesign of my site, and the new (unreleased) site has a very fun, playful feel. I'm also trying to make everything more streamlined and obvious. I'm considering renaming the three plans "Boring Amateur", "Kick-Ass Amateur" and "Bona Fide Professional" on the registration page and simply "Boring", "Kick-Ass" and "Professional" elsewhere. There are lots of places on the site where I have to refer to "amateurs" vs "professionals" - these tags would make that easier to explain. Easier = more sales. What do you think about using unprofessional text like this? Is it too risky, possibly offending too many people and losing sales? Or is it a good eye-catcher? I know the best answer is "test it." But this is one of those changes that I don't want to have to put my users through too many times. Thanks for any thoughts!
Conversion Rate Optimization | | PatrickGriffith0
