Should each domain have it's own social media ?
-
Hi, were in the process of creating multiple domains and sites for each country we plan to operate in, should each site site have it's own set of Facebook, twitter you tube accounts etc? I realise this will create more work in administrating each site and corresponding set of social media accounts, but does it have benefits ? As we'll need to do it anyway in different languages, does separating the English languages accounts make any difference carry any benefits?
Thanks,
-
I have a multi-lingual site with one social account for all 4 languages:English, Spanish, Italian, German. All one Facebook Page.
-
Depends what type of products you have to be honest,
I see a lot of brands running local social media channels for the local market, you can manage every thing in software such as Hootsuite.
For example you have TV Brand (Australia) Facebook page and you have TV Brand (UK) facebook pages, you can then also have the global page.
Sure enough with geo specific messaging you can also get away with having one global page but things can get messy if you deal with a huge brand.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Regarding the position of a domestic domain..
Hello All, I have one question that I have a domestic website of Indian domain "http://canvaschamp.in/". And In google webmaster tool it is showing on 20.4 position. But when we are selecting the search tool and in that i am selecting the India. Then only then I can see on 2nd page. And without selecting it is not showing in 100th position. So, how does google webmaster count this position? Please also what activities should more I do to get my domain Up?? Please let me know that.. I am waiting for it..
Social Media | | CommercePundit0 -
Social in SERPS
Hi Guys, I have seen a lot of page 1 SERP exposure for branded terms due to social links being listed directly underneath the web listing - mainly twitter! I know there was an update to include this in SERPs at the beginning of the year but how do I specify or submit these to Google so my social accounts can too also appear directly under my web page? Does anyone know? Is there a code I need to implement on my site to pull these in? Thanks!
Social Media | | eLab_London0 -
Does social work for e-commerce?
So, social these days is hot. But is there anyone who can report some figure about a real, documented, analytically documented, success in using social for e-commerce? There's a lot of presentations like this one saying it's great, it's a big impact, etc... But how? And what about figures of sales, or traffic, or something you can measure... Which had a significant spike thanks to a social network attempt? I am asking because I tried myself to use facebook for e-commerce, and we tried a lot: like and share buttons on content (pointing to the url of the content) like and share button on homepage (linked to the fan page) regular (three times a day) content being published on fanpage, original quality content (guidelines on products, independent test), well crafted (copy including catchy questions), original images designed by a graphic designer following all facebook guideline (smiling people, plain background) facebook ad campaign to increase likes (target audience = fans of brands sold) facebook ad remarketing facebook integration on the website publishing (with user consent) product reviews, buying action, website reviews, on their wall/user-feed (all with dynamically generated images showing happy smiling faces, product bought and catchy phrase) After 6 months and around 15k euro spent the result is: above 10k likes on fanpage above 1k likes on content pages orders originated by fan page negligible (less than 10) orders originated by facebook ads negligible (less than 80 with a coverage of 2.5M users, declining through time with 75% of the orders in the first two months and less than 5 on the sixth month) orders originated by remarketing negligible (less than 10 with a coverage of 7k users) orders originated by customer reviews... so and so... 8 orders out of 300 customer reviews (coverage is unknown but 15 out of 300 would be a decent 2.5% CR even with just 300 users seeing the reviews) My conclusion is either we are really dumb at using social for e-commerce, or we wasted our time... Anyone had some experience to share?
Social Media | | max.favilli1 -
'Google+ gmail bias' as explained by Rand doesn't seem to work
One of the reasons we are using Google+ is the email via gmail bias. Rand says the following about this mechanism: Gmail is another way to get this same sort of bias. You can see it in there if you're logged into your Gmail account, and you can see "Hey, I'm not following this person on Google+. Oh, we've exchanged emails, so they're showing me these results higher that they've +1'd." We just started using Google+ and are determining which email address to use for this functionality to work. Of course we need to use the email address which we use for customer contact, but it's not very obvious which one that is from a Google+ bias point of view: We are using Google Apps for email hosting. We log in with our '[email protected]' email address, which no customer of ours will ever know about. And we send emails with this backoffice account on behalf of our [email protected] email address, which is the email address we use for all our customer contact. Both of these email addresses are 'users' of this same Google Apps account. Emails sent to [email protected] also appear in [email protected]. So we actually never login to [email protected], everything is being done in [email protected]. But for the outside world (our customers) it's all about [email protected]. Which account should we use for making our company Google+ Page? The 'backoffice' one, or [email protected]? I have been testing to find out which account offers the bias, but neither of them showed any sign of this. I hope somebody can help me out here. Wouter Olthof
Social Media | | Smeets-Graas0 -
International Social Media Pages
If your going to target multiple countries but who have same language (such as US & UK) which of the main social media accounts should you set up a country specific version for ? I know some like Google+ allow for sub-pages/listings for different localities/outlets etc so I presume you only need the one G+ company page (but pls confirm if you agree or not ?). I keep hearing peeps say set up country specific Twitter and FaceBook pages, do you agree ? and what about other main social sites like Pinterest & LinkedIn etc ? Thanks Dan
Social Media | | Dan-Lawrence0 -
Best way to research the social potential of content (NOT just search potential).
I'm wondering if anyone in the community has found a good method for researching the social potential for content. I'll break down what I'm asking exactly so it makes more sense. In order for a page to get ranked highly on Google for a keyword it needs authority (usually). With social media having an ever increasing impact on the authority of content, creating content that has social value (shared, liked, talked about, etc) can really help increase the authority of that page in Google's eyes. In saying this if content is created that people search AND talk a lot about, it's authority will rise quickly, thus getting traffic through that keyword is easier and faster (not to mention your link building happens for you organically). I've formulated a pretty good keyword research process to find the search potential of creating content around that keyword; however I am looking at how to research the potential social value of content. I'm thinking the best way would be to crawl the social platforms and find trends in what people are talking about for the last x amount of time. Must be some patterns to look for in things like hashtags. At the end of the day I'd like to have content created based on both search keyword and social research. I'm looking for advice from people who have found a good way to do this social research on what they look for / what tools they use.
Social Media | | reidsteven750 -
Social Signals and SEO
What is more beneficial in regards to SEO and Social Signals. A like button that "Likes" your web site or your associated Facebook page?
Social Media | | chris.green0