What are the chances of an infographic penalty?
-
Suppose that you created a great infographic and the embed code included an exact match link. For example: This infographic was created by Shoestore, a leading provider of speed boosting shoes. If the infographic is embedded on 100 domains with an anchor text link (and say you previously had 100 linking domains) is there a risk of penalty for too many exact match links in a short period?
-
I would use "brand +Broad Keyword" as anchor text and in my opinion you should be safe but seo is a art not a science so do what you feel comfortable with.
-
Yes, I agree.
Unfortunately, google helped to create almost all of the problems in SEO.
Hopefully, some of this stuff can be rolled back without destroying everything and everyone.
-
Yes, I agree. Some great responses here from EGOL, Click2Rank and Alan. You could essentially use your brand as the safest approach.
-
Matt Cutts has been talking about cracking down on overoptimized websites. In my opinion, a good way to attack that is to eliminate the value of anchor text.
-
I agree with Click2Rank and EGOL
- Now that we know what we think we know about google.
It used to make perfect sense to use the keywords that match what you want to be known for, but the game has changed a lot in the past year.
For the case of providing something that others will use, hopefully in large numbers, the domain name seems like a better option.
Some webmasters may have a standard they use, and they will stick to it whatever you do, but you are probably better off using the domain name, with or without the www. - whichever way you do it on your site, and any variations from that will be out of your control.
If you have an exact match domain name, here is where it will help you.
Another option could be the name of your site. For example a shoe store whose domain name is easyfitshoes.com could use "Easyfit Shoes." I don't see how google could have a problem with that. Anyone else got ideas about this?
-
I would not add a link with an exact match anchor text. My domain would be the anchor text.
-
while only 100 links is unlikely to generate a keyword specific penalty, using an exact match that way is definitely not best practices SEO, as it's so blatant. Its this exact kind of abuse of the reason for having anchors that has caused such a mess in our industry and forced Google to find new and continually ever increasing ways to punish sites.
So it's best to avoid this tactic altogether.
- Alan Bleiweiss
C2R Director of Search Services
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is too high a frequency of 'money' keywords backlinks considered factor for Penguin penalties, even if the money keywords are on reputable pages ?
Is too high a frequency of 'money' keywords backlinks (eg. a money keyword backlink for moz.com would be "Seo tools") a considered factor for Penguin penalties even if the money keywords are only on reputable pages, with decent PA, DA and trust ?
Link Building | | jpeg800 -
Manual penalty & long tail
Hi guys, one of our websites has received a partial manual penalty from Google, visible in our webmaster tools panel. That website was SEO-ed poorly via external agency, using very old-fashioned, spammy solutions. We have X keywords that are filtered (drops in rankings such as 2 -> 48), and X keywords that our website still ranks well for (stays top 3, etc). Question: after we remove all the traces of SEO implemented by previous SEO manager (so we remove some bad stuff from the web, and disavow the rest of bad stuff through webmaster tools), we expect drops in positions for keywords that were previously filtered (because not many links, if any, remains). How will that process affect our previously not-filtered main and long tail phrases? We wonder if there's a point in removing that manual penalty. Our website still receives solid portion of organic traffic, because Google didn't penalized all of our phrases supported by bad SEO. Any tips or suggestions as to what path should we take from here? Mind you, this is an e-commerce website. We fear that removing the penalty will result in removing most of the existing organic traffic, and our sales will suffer tremendously.
Link Building | | superseopl0 -
Google Penalty
Hi all, I've been having some trouble with Google lately. Awhile back I came across a quality site that had a "Useful Links" directory. I searched the site and finally found an email. I emailed the webmaster and requested a link. They obliged but wanted a link back, so I wrote a nice blog post that included a link to their site. This brings me to question number one: 1. Would Google see this as a link exchange? Problem number two with the link from this site. My site is fairly new with not much of a link profile. What I discovered was that they displayed random links from the "Useful Links" directory in the sidebar and in the footer. So all of a sudden we have a ton of links from one website. This site has hundreds maybe even thousands of pages. 2. Would Google see all of these links and think that they were paid or spam? We've had a nice steady increase in traffic from Google then all of a sudden it dropped to nothing for two days and has come back a little. Here is my data from open site explorer: 1/15/2013 PA=27/100 DA=14/100 LRD=5 Total Links=42 2/12/2013 PA=31/100 DA=19/100 LRD=9 Total Links=137 3/19/2013 PA=28/100 DA=18/100 LRD=5 Total Links=212 We experienced the drop in Google traffic on 2/4/2013. So according to open site explorer everything is ok. But is this big jump in links a problem? Thanks to anybody that reads this long post. 🙂
Link Building | | brandzz0 -
Have you had 3 to 5 Google penalties lifted?
I've tried three times and have been unsuccessful. Is there any specific strategy or technique that has worked for you? Anyways, I'd like to speak with you if you have successfully had 3 to 5 penalties lifted. So please reach out to me. Thanks Dominic
Link Building | | amorbis0 -
Can being on to many directories cause a penalty from Google?
If a URL is on hundreds of different directories would that be enough for Google to penalize a website?
Link Building | | PageOnePowerGang0 -
Should infographic relate to the niche?
There's been a lot of talk about using good infographics for natural inbound links and I'm curious if they should be related to the niche or can be just about anything? I mean I know it makes no sense to have a fun page about cats if you're selling cooking dishes online but I want to hear some input. What do you think?
Link Building | | cgman0 -
Have I suffered a keyword specific penalty?
Hi all, We've been working on improving our ranking for a specific keyword for the past couple of months. Progress has been steady if not spectacular (it's a very competitive keyword). Last week we obtained (not bought!) a site wide link from a partner (nothing fishy, they are business partners in the same industry) as well as a link each from a relevant resource site and a directory with good PA/DA. The anchor text used on the new links is keyword rich. This week our rankings have fallen dramatically from page 2 to page 39 for our targeted page although other pages on our site still rank well for this keyword. The targeted page is still indexed by Google. Could Google just be reassessing our ranking for this page and it will return to its previous rank or is it likely it has received a keyword specific penalty? Thanks in advance.
Link Building | | Confetti_Wedding0 -
Launching an infographic as linkbait- best practices.
Hey guys. I created my first infographic and I'm hoping it's something that will attract a lot of links. I just have some questions about the best ways to present the infographic. Should I post it on a page on my site that has no ads? no branding? Or should I go ahead and put it on my site as a regular piece of content (with ads in the sidebars.) I wondered about doing this: -Post the infographic as a regular page on my site (with regular ads), but if someone clicks on the infographic it would go to a second page where there is limited branding (or no branding) and no ads. The embed code (that other webmasters can grab) would link to this page. But, this page would have a rel-canonical pointing to the original page. The idea is that my page on the subject will end up getting a lot of links (albeit processed through a rel-canonical) and webmasters will be more likely to embed or link to my content because it is not littered with ads. Thoughts?
Link Building | | MarieHaynes0