Best way to remove worthless/thin content?
-
I have a Wordpress site with about 3,000 pages and 1,000 of those are no value/duplicate content and drive no traffic. They are blog posts each with a single image and permalinks like example.com/post1, example.com/post2 etc.
I've started by deleting pages and 301 redirecting to relevant pages that actually have content.
-
Is deleting and 301 redirecting the best route?
-
Is 1,000 to many 301 redirects?
-
Should I just delete the pages that aren't really relevant to anything else?
-
Anything else I should know about deleting all of these pages?
Any help would be great!
-
-
As Alan said, if the pages don't have any inbound links then you're not going to lose any link equity by removing them. If the pages in question are not getting direct traffic or search traffic and don't have any links then I'd just delete them.
Otherwise a 301 redirect to the most relevant content is the best way to go.
Do a check for any internal links to these pages too. Your own links should be easy to fix. Remove them or point them at the better relevant content.
It might also be worth reviewing your 404 page. This can often be forgotten, but it can do a lot of the hard work guiding visitors to the content they're looking for.
-
It depends how you do the 301 redirects.
I have 25,000 301s and they are not in .htaccess, otherwise it would be slow.
If nobody is linking to the ones you want to delete, and search engines send no traffic to them, just delete them and don't bother to redirect.
-
You may find that the yoast SEO plugin can help you. There are options to noindex tags pages and attachment pages, etc.
-
I know that the number of 301-redirects can sometimes raise concerns about site speed. However, 1,000 is really not that many. Large e-commerce sites can have 10,000 301s, or even more. Depending on how the 301 files is handled even this large number can be handled in ways that have very little impact on site speed or page load times.
I think the number in your vase is nothing to worry about.
I do think that deleting and 301 redirects is the best way to go for anything that's remotely relevant. For those that aren't, create a custom 404 page and let them 404. Eventually they will drop out of the index. If they don't, you could still file a remove URL request in Google Webmaster Tools.
Hope this helps and good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ways to Identify Popular Search Terms
Certain searches seem intuitively like they would be popular, but don't appear so in my keyword research on Moz Pro. For example, I am a therapist and would have guessed that a lot of people would be searching for "online therapy California" during this pandemic, but actually those terms are not popular. I looked at Google Trends to see if I could understand this better, but It wasn't very helpful. Any other suggestions for where to get more information when search terms you would expect to be high volume don't appear to be so?
Search Behavior | | LPantell0 -
COPIED CONTENT IS RANKING Above Orignal
Please check following 2 cases https://www.screencast.com/t/fqOJlrfHuNto https://www.screencast.com/t/G6FCaKlH In above case, why original content outranked? Can someone tell me how to stop this copying process done by another site from my website?
Search Behavior | | Janki990 -
How does Google treat significant content changes to web pages and how should I flag them as such?
I have several pages (~30) that I have plans to overhaul. The URLs will be identical and the theme of the content will be the same (still talking about the same widgets, using the same language) but I will be adding a lot more useful information for users, specifically including things that I think will help with my fairly high bounce rate on these pages. I believe the changes will be significant enough for Google to notice, I was wondering if it goes "this is basically a new page now, I will treat it as such and rank accordingly" or does it go "well this content was rubbish last time I checked so it is probably still not great". My second question is, is there a way I can get Google to specifically crawl a page it already knows about with fresh eyes? I know in the Search Console I can ask Google to index new pages, and I've experimented with if I can ask it to crawl a page I know Google knows (it allows me to) but I couldn't see any evidence of it doing anything with that index. Some background The reason I'm doing this is because I noticed when these pages first ranked, they did very well (almost all first / second page for the terms I wanted). After about two weeks I've noticed them sliding down. It doesn't look like the competition is getting any better so my running theory is they ranked well to begin with because they are well linked internally and the content is good/relevant and one of the main things negatively impacting me (that google couldn't know at the time) is bounce rate.
Search Behavior | | tosbourn0 -
How & What is the best advice on Keyword Cannibalization & get onpage optimized perfectly?
Hi all mozzers, I am having confusion to understand the fact and importance to target a single or related grouped keywords which is quite broader in terms of relevancy being found within our business. Let's explain more in detail:
Search Behavior | | KammySEO
Suppose we have a website: abc.com deal businesses in "Party Supplies, Party Decorations" Where the term "Party Supplies" being used exact or randomly many places, please see below finalized Titles respective to each landing page: abc.com/birthday/
title - Birthday Party Supplies - Kids Birthday Party Decorations Ideas abc.com/wedding/
title - Wedding Favors - Wedding Party Decorations & Centerpieces abc.com/baking/
title - Buy Baking Supplies - Cupcake & Cake Decorating Supplies abc.com/occasions/
title - Special Occasions Parties Supplies & Events - Party Time My main concern is, do our keyword party supplies gets stuck with "Keyword Cannibalization" ? If yes then what is the best advice you folks like to input here in order to safeguard and optimize best our landing pages for the such broader related search terms within the businesses. I am looking for best answer here0 -
Best Way To Estimate Size Of Customer Base?
Hi. Just wondering what you all thought would be the best way to estimate a customer base for a certain niche? I'd be willing to pay for this service, if there are companies who do this sort of thing. But I'm assuming I'll be able to do it for free... How much weight should I putting into facebook ad data? Any advice?
Search Behavior | | PedroAndJobu0 -
What is the best way to learn google analytics?
Hi I'm trying to get my head around google analytics as a first time user. Can any suggest the best place to start after I have taken a look through the whole thing, how do I go about managing and tracking performances on my website? eg: Registrations/sign ups, conversions all that sort of thing Some advice will be much appreciated Thanks
Search Behavior | | edward-may0 -
Has anyone found a best practice for ranking a client who has one central office location, but a large, regional service area that they want to rank for?
All the most recent local search ranking is based upon physical addresses, but what happens when someone provides services and has staff 100 miles from that central office location, but no physical address to work with?
Search Behavior | | BehrDesign0 -
What's the best SEO management system for link building and reporting?
We've tried multiple management systems, with the last one being Raven Tools (I think this is the most popular). We've also done our own manual tracking in excel and that gets very very tedious and sometimes hard to keep track of. What are some other ones that people have found that have been easy to use and made their work much more efficient (link building/tracking, reporting, competitive research, social, etc.)?
Search Behavior | | MichaelWeisbaum0