Best Anchor Text Practices Post Penguin Panda
-
my question is what are the best practices Post Penguin and Panda for anchor texts? I have heard info about using brand names, and not having duplicate anchor texts. But i'm confused; if its best to have brand names then likely it will end up being duplicate. Also is having no anchor bad? I have also heard that it is best just to use the website URL. It would be great if someone could clear this up for me thanks.
-
Thank you Jared and Chris I appreciate your responses.
-
That's a far better response.
Good intel.
-
Hi Ilya, I replied to another recent question so Im pretty sure I know you're dilemma
From what we are seeing, averaging thresholds where your kw anchor is less than 20%, and then using Brand & URL, as well as others "click here" to fill in the rest. Brand is good I still wouldn't exceed a threshold of 30% on any one keyword. So for example, a company called Sparkling Flooring, we would use Sparkling Flooring no more than 30%, www.sparklinkflooring.com around 30% (but you can go higher with URLs, we just choose not to), and no more than 20% on 'hardwood flooring', etc.
Combined with excellent unique copy, a good information section like a blog or installation tips section, and other good Optimization techniques, and youre golden.
-
I think, based on the bits I've read here and there, that it's more about diversity and quantity than the actual anchor text itself. If you're flooding the web with paid links, and Google sees too much of the exact same anchor text, then that's where you could get into trouble.
My advice would be to mix anchor text up as much as possible. Use a combination of keywords, brand names and URLs and see where that takes you.
I don't know if this is the most educated advice, but I think it's a "safe" way to continue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wich are the best tools for linkbuilding
Which are the best tools for link building?
Link Building | | Roman-Delcarmen
I know this look like a simple question, but when you research about it, there's too many information, too many app claiming be the best tool for that, There's millions of "gurus". So there is too many noice. So I want to hear real opinions with pros and cons1 -
Why do the best ranking websites not seem to follow SEO best practice, particularly in terms of link building?
I work for an online retailer, which predominantly sells perfume products. In recent months, we have been spending more and more time on SEO, particularly in terms of improving our content, and as part of our strategy we have been working with beauty bloggers in particular (independent reviews, articles etc) to increase the number of links to our website. Whilst we’ve seen steady improvements, we are concerned that some of the key words/phrases we are targeting still aren’t ranking as high as we would like. Some weeks they will move up a few places, but more often than not, they will then move back down. We are more frustrated as we are seeing other websites, which are much poorer in terms of quality content, number of products, etc., ranking quite highly for these terms. From analysing these sites, it seems they are achieving their high ranking from having a considerable number of what appear to be poor quality links. We have been warned countless times to avoid link farms, etc., yet these sites have 100s even 1000s of links coming from suspect sites and it isn’t doing them any harm. Recently, we noticed a lot of our competitors are receiving links from websites such as LinkPartners. When we checked the website, we could see that whilst it appears to be a fairly SPAMMY website, its domain authority (67) is actually quite high. Should we base our decision about whether or not to place a link somewhere solely on how high their domain authority is, i.e. would it be more beneficial to us to have a link with what appears to be a link farm if their domain authority is high, than what appears to be a fantastic independent beauty blog with a low domain authority? Or should we avoid these sites whatever the circumstances? It’s slightly confusing for us as we are being warned about placing links on websites as google is apparently going to penalise us for it, but then we see our rival sites doing well by simply placing links everywhere they can.
Link Building | | DazzaH1 -
Example of good author page for guest posting
Hello, A client of mine is looking to guest post on other sites. What's an example of a good Author page that is working well. We're interested in knowing what to put on this page, and if the author page should be in the main navigation of my client's website. Thanks!
Link Building | | BobGW0 -
Did Google Panda and Penguins have any effect on Outbound Links?
I am just a beginner in SEO. But has any of the changes recently implemented by google affected out bound links? Meaning if a website now has a good number of outbound links to strong websites and pages could that Translate to better rankings?
Link Building | | sherohass0 -
Should we Have Our Anchor Text Changed?
Unfortunately, we used a SEO company to do some link building for us and they used a lot of marketed keywords as anchor text instead of branded. About a month into the project, we saw a drop in ranking for those keywords. From what I've read, Google is cracking down on marketed keywords in anchor text (when it is done in a spammy looking way). I have contacted the company that did the work and they said they could update the anchor text. So my questions are: Should we asked them to change the anchor text to branded keywords or should we just leave them? 2) If we do have them changed, do you think Google will look at that as another spammy move? Any input would be great. Lesson learned not to used a reputable SEO company and for us not to monitor how they were submitting links. Ron
Link Building | | dustyabe0 -
What are top 10 best link building places after penguin?
Can some one help on this. I am looking to build 1 way links to rank a new website. Besides blogging and social bookmarking can some one recommend what works post Panda and Penguin.
Link Building | | oneseocompany0 -
What is white hat seo for google penguin and google panda?
Hi, This is my 1st question to some experts. I need advice on link building. Are following good and white hat seo? 1: Bookmarkings on top sites 2: Top directory submission, or directories that seomoz recommended? 3: Top article directories, yahoo voices, ezine etc.. 4: Top web 2.0, wordpress, blogger, tumblr 5: Guest posts on quality blogs. I was use to with black hat methods (by mistake) , that i was not aware, Some are pure blackhat, that i never did. some time it hard to judge which are black hat. In past google like some links, now most are devalue or got penalty. Now i want to do quality seo work and slow process. any advice will be great regarding quality seo. Thanks.
Link Building | | chsajid110 -
Value of Links WITHOUT anchor text?
Does having links without or with irrelent (such as your name on blog comments) anchor text improve your SERP ranking?
Link Building | | charles10