What should be the anchor text in a footer?
-
For anchor text that is in a footer, should it be a keyword or the domain name www.example.com or Keyword for Example.com?
We have a parent company that has other subsidiary companies and they want to have links in the footer that has domain name for link building purposes. But we want them to have keywords in the anchor text instead of the domain name?
-
I agree with Adam.
-
I would use the domain name or brand name. A keyword anchor text link in the site footer looks like a paid link/spam link.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anchor Text Choices
Hi There, Looking for some advice on the choice of anchor texts. Is it smart to include your domain name in addition to key words? What are the pros cons of including both vs. just doing a key word? Thank you!!!
Link Building | | MaidafromCureeo0 -
PR web anchor text
We are submitting a press release today for a contest we are doing and it is actually news worth compared to a lot of things on PR web. Our question is PRweb.com still worth using? If we use them should we put an anchor text in it? We have one link to our home page and one to the contest page and we were going to have one link to a different page. But will linking to the third page with an anchor text be to much?
Link Building | | DoRM0 -
Position Drop - Anchor Text Penalty
Hi - About a month ago we dropped out of all out top position ranking and now can be found around page 600 on Google for all those keywords. I feel this is because our SEO company over used or money keywords as anchor text - Could this be correct?
Link Building | | jj34340 -
Should you guest post on a site that allows unrelated anchor text?
Suppose a blog has pretty good authority and quality articles but allows guest posters to use really random anchor text in their bios like Miami mexican restaurants when the blog is about blogging. Is there a risk that all the outbound links on the site will be devalued?
Link Building | | ProjectLabs0 -
Your Experience with Exact Match Anchor Text Penalties
Hi Moz community! I was wondering if anyone has ever seen a site penalized or dampened because of too many exact match anchor links or know of any examples. I don't want to be overly concerned about it if it is a low risk. Thanks!
Link Building | | SparkplugDigital0 -
I was looking for the best practice to use anchor tags...
Seomoz says NOT to use your anchor terms on other external pages as you will cannabilize your main page - this is news to me. Appreciate any input on this.
Link Building | | impressem0 -
How to have an internal call to action with an anchor that employs the correct internal linking practices?
I wanted to put a call to action in my internal profiles, but I'm not able to get out of the classic "check out" and "learn more" links. Right now the best copy I've been able to come up with is: <nickname>is using StyleJam for his web design portfolio - check out the benefits </nickname> Where "check out the benefits" is a link to my home page. I wanted to understand first of all how important this is, and second what techniques you use for internal calls to action. TIA.
Link Building | | ngw0 -
Does it pay to change link text internally?
Most of my internal pages have their best links from within our site (of course we are trying to change that). Is it worth the effort to sculpt the link text to show varied text instead of most all showing the same link text? Or is that only important from external links?
Link Building | | joemas990