Rel="author" On Normal Pages
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?
My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background? I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket We plan on using this landing page for LinkedIn advertising. Thanks!!
Conversion Rate Optimization | | Kingalan10 -
Use "Brand Name" or things like "Free Shipping" in Ecommerce Product Title Tags?
Given the current industry best practices and changes to Google algorithms, should I be using "Product name...Brand Name" or something like "Product Name...Free Shipping (or similar)" in my ecommerce title tags? Thanks!
Conversion Rate Optimization | | jeffbstratton0 -
No form on PPC landing page
My client has explained to me that they want to drive sales CALLS instead of form submissions because they feel they have a better chance of "closing the deal" on the phone. So my company is working to design a PPC landing page that focuses on the phone number. But the question is, do you still think we should include a simple form on the landing page? There are two competing trains of thought in my office. One is concerned that if we offer a form, people won't call. The other is that if we DON'T offer a form, we will lose out on possibly good customers. In addition to the form, no form question is the question of providing additional links to other parts of the website. One person I work with is concerned visitors will leak away and not pick up the phone. My concern is that if we do not offer a way to "learn more" the visitor will become agitated and not call at all. This is specifically for a focused PPC effort. To recap:
Conversion Rate Optimization | | WestAdvertising
1- Form or no form?
2- Links or no links?0 -
Help Me Improve this Page, Please
Time for the weekly "help me improve this page" post 🙂 I'd appreciate it if you all would take a look at this page and give me some tips to improve it from a user - point - of - view. The URL is http://goo.gl/9mcyF My main goal is conversions and I'm trying to make this page as good and helpful and easy as possible for potential buyers and visitors. I'd appreciate any tips or suggestions that you think may help. Thanks!
Conversion Rate Optimization | | Prime851 -
Need Advice on Home page Conversion Rate Improvement - not much $$s
Anyone out there have some suggestions for how I can improve my home page and increase my lousy conversion rate? I've spent years on the content and SEO optimization of my site and very little time on making a home page that sells stuff. Caveat - I don't have the money to go to one of those fancy companies who do a complete makeover and charge in the tens of thousands. Any suggestions would be greatly appreciated! Jean http://www.northwest-wine.com
Conversion Rate Optimization | | JeanYates0 -
How Do I Create a Google Analytics Dashboard for My Designer To Monitor Landing Page A/B Testing
Hello All, We recently started doing some "AdWords Experiments" using A/B testing of our search landing pages. My web design team does not have access to our AdWords account, but they do have "user" access to our Google Analytics account. What I need to figure out how to do is setup an easy dashboard (or custom report) that will show them at a quick glance how the two versions of their page are performing in terms of: Goal Completions (Conversions) where the specific page is the entrance/landing page. Bounce Rate Time spent on site where the specific page is the entrance/landing page. Pages viewed where the specific page is the entrance/landing page. Possibly a way to see the most popular page visited 'next' after starting on the specific entrance/landing page Anything else that might be useful The two URLs would be like: http://www.domain.com/search/testa/
Conversion Rate Optimization | | Robert-B
http://www.domain.com/search/testb/ Any insight about the best way to do this is greatly appreciated! Cheers!0 -
Any SEO tips for optimizing / driving traffic to category pages?
Hello! I listened to Adam Audette at Linklove in Boston this month and he spoke a little on creatively linking product pages back to their respective category pages - as it had an effect on the SEO... However, I don't know much about "internal" linking... Any other SEO tips for optimizing / driving traffic to category pages? Thanks!
Conversion Rate Optimization | | BGroup0 -
Mile long pages with calls to action
Do these mile-long pages with a call to action at the bottom really produce more conversions? For example, see http://www.keywordelite.com/. Has anyone A/B tested this format vs. breaking up the content into tabs or some other format with multiple pages? Personally, these turn me off as they seem disorganized, they take forever to read, and they always sound like scams.
Conversion Rate Optimization | | john4math0