Questions about reorganizing a website's content structure
-
I'm working with a publisher who is considering reorganizing the content on their site, which up to now has been presented more or less as a portal site for a variety of segments in a particular business industry. One scenario that is on the table is to remove some content sections altogether and republish them under their own unique domains.
It's important to note that this reorganization would be part of a new brand strategy.
So my first question is whether this is one of those avoid-at-all-costs scenarios? My second question is if we decide to procede, what kind of time could it take for these new domains to generate the same level of search traffic they are currently pulling in on the portal site?
Thanks!
-
Splitting content off to separate domains is not a 100% no-no. I would only do it if the content is targeted to significantly different market or user segments, though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much should I pay for one hour of content creation work?
Hi I have recently been looking for some new content creators to work with. And I recently asked a blogger that I know of how much he would charge for some content creations. I told him that I'm looking for some good compelling content that is about 400 to 500 words. And he told me that he would charge $180 an hour. I sorta feel like that's a bit to much, but I don't want to jump to conclusions without any advice from you all. I'm very well versed in my SEO and do most of the work for my site. But I think a fresh touch would really be helpful.
Content Development | | LittleDog1 -
Content marketing ideas from the Moz community?
I want to borrow you ideas/experience. I have a page that is ranking #7 in New Zealand. It's the most profitable course I sell. I want to support it with related articles/posts to potentially help it rank better. **I'd love some ideas. ** Page: http://www.bringyourownlaptop.co.nz/web-design-courses.html
Content Development | | danlovesadobe
Keyword: Web Design Courses.0 -
Any recommended affordable content writer or services?
Any recommended affordable high quality content writer for Ayurveda health products website?
Content Development | | JordanBrown0 -
What's the difference between assets and infographics?
Hi Mozers, This question looks a little bit silly but english is my third langage (with french and dutch) and I've some troubles to see the difference between assets and infographics. Could you easily explain me with some examples please? Thank you very much for your help. Jonathan
Content Development | | JonathanLeplang0 -
What is the best practice for using the same content on two pages?
I have two websites in a very similar niche(s)...I have good unique content article that I would like to use on both sites because it adds value to the visitor experience.. Example: Science of Colors would be very useful for my seattle house painting paint colors page. I want to have content so they do not need to leave the site to navigate to second site. Would the identical content trigger a penalty or would it be crawled, ignored, and not indexed. Does having a rel=authorship on one site trump the site..Or is it a pile of BAD.
Content Development | | johnshearer0 -
Content Writers / Blog Posts
Hi there Would anyone know where i could fund affordable, reliable blog post writers who would be able to produce quality posts at affordable rates? What would the accepted rate be etc? Regards Stef
Content Development | | stefanok0 -
Help with Duplicate Content Issue for pages...
I have pages with duplicate content, i want to put them on hold while i write unique content as i do not want to get marked down for it. I also want to keep the urls and use them again.
Content Development | | pauledwards
There are about 300 pages affected by duplicate content currently. Am i best doing 302 redirects as it is temporary? to the origional source of the content, or canonical tags no index? The pages are currently indexed and cahced by google, i want to use the url in the future for unique content to get it valued by Google. Any advice much appreciated. Kind Regards,0 -
Reusing Older content urls
Hi I have Windows Phone Games related site , we often post press release for various games as soon as they get released and later in a week or 2 we review some of these games . My question is , would it be better if I use use the old post and just delete the press release and post the review in that space . I will use an example to explain the situation Today I will do a press release : http://www.bestwp7games.com/infinite-flight-flight-simulator-for-windows-phone-7.html then say after a week I publish a review : http://www.bestwp7games.com/infinite-flight-windows-phone-flight-simulator-review.html My question is would it be better ( from an SEO point of view ) if I just delete the content from http://www.bestwp7games.com/infinite-flight-flight-simulator-for-windows-phone-7.html and add the review content in to that post ? PS : I am not a SEO guy so this might be a stupid question , if it is just go easy on me 🙂
Content Development | | Saijo_George0