Why is my site jumping around in google search ?
-
Hi I've been trying to get my page up in google results and I was wondering why the constant fluctuation. For example, on one day the pages is nr. 26, the next day it's nr. 65 then jumps back on say 30 and then in a few more days it's going back to 50.
What's the logic behind that ?
Thanks
Cezar
-
I can get way up in the clouds on this one.
Fluctuation is a natural part of the SERP. I would say this increases with the less domain authority you have relative to a search query. If your domain is not as strong as those ranking in the top results, Google may have less trust in your site, and thus move it around a lot more to see how it performs. The fact that you are jumping around on pages deeper than the 1st 2 leads me to believe that your domain authority is not competitive enough for the keywords you are monitoring.
We know that Google and Bing both measure CTR. It could be one indication to how relative a site's content is to a search query. Google may drop a site in a new spot, measure the CTR, and see if that site is more relevant than most sites that fall into that position.
Ultimately try to pay more attention to ranking averages - focusing on the jumps my drive you mad.
Good luck.
-
Need more information to give an adequate answer. There are so many factors that can influence it on both sides of the fence. (Google's side and your side) If you have not changed anything on your site and have not done any off-page SEO, then you are seeing the changes with the algorithm that is affecting your ranking. Google is making changes almost every day, and it will affect your rankings, and those of your competitors if those changes are targeting certain attributes on your pages and other's web pages. As you add more content and pages to your website, it tends to settle down on movement.
-
Don't think you will really get a good answer on this one, it is just the mystery of Google's algorithm. Best thing to focus on is that your content is useful for the keyword you are trying to rank.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How GOOGLE can re-index my site as possible as?
I have facing the question about re-indexing in the google search engine, the case is: i have changed my site meta description but google indexed display part description why?? my site is http://www.green-lotus-trekking.com/everest-base-camp-trek/ whats the problem in meta tag description? Please let me know about this?
Technical SEO | | agsln0 -
Why my website main page suddenly disappear from Google search?
Hello friends, I need help . I lost everything , i don't know what happen to my website (hindustanfoods.com). My site is suddenly disappear from google search .. In 2013 it was on first page on top but suddenly this i lost my position not only position i lost from any pages. It is not showing anywhere. I have hosted a temp domain which links to some of the restaurant to our main (hindustanfoods.com) website and this website is seems good on google search where it has only 4 or 5 page website and main website has good pages. Somebody help should we need to work from start...................please help me
Technical SEO | | Tufail0 -
Google Dancing?
Hello, I was wondering why my website for some keywords goes from 2nd 3rd page in Google to 7th or even more sometimes? This happens since a while. Any suggestion? Thanks. Eugenio
Technical SEO | | socialengaged0 -
Google webmaster showing 0 indexed, yet I can see them all them Google search?
I can see them all the pages showing up in Google when i search for my site. But in webmaster tools under the sitemaps section in the indexed pages - the red bar is showing 0 indexed pages, even though they seem to be indexed. Any idea why is this showing like this? I don’t really think it’s that important as the pages are still indexed, but it just seems odd. Please see in the image.
Technical SEO | | Perfect0070 -
Does Google distinguish between core content and accessory, 3rd party widgets when considering how slow or fast a site is?
Our site's Facebook Plugin is really slowing page speed down. As far as users are concerned, the page loads fast enough and they can already start interacting with the page before the last sidebar widget has loaded. But the FB widget is really slow to load and is dragging the performance down in Google Analytics Page Speed for example. Any thoughts on whether this should be an SEO concern, and whether Google differentiates between different elements of the page when deciding whether a page is a bad user experience? Thanks!
Technical SEO | | etruvian0 -
NoIndex/NoFollow pages showing up when doing a Google search using "Site:" parameter
We recently launched a beta version of our new website in a subdomain of our existing site. The existing site is www.fonts.com with the beta living at new.fonts.com. We do not want Google to crawl the new site until it's out of beta so we have added the following on all pages: However, one of our team members noticed that google is displaying results from new.fonts.com when doing an "site:new.fonts.com" search (see attached screenshot). Is it possible that Google is indexing the content despite the noindex, nofollow tags? We have double checked the syntax and it seems correct except the trailing "/". I know Google still crawls noindexed pages, however, the fact that they're showing up in search results using the site search syntax is unsettling. Any thoughts would be appreciated! DyWRP.png
Technical SEO | | ChrisRoberts-MTI0 -
Google Webmaster Site Performance
In webmaster tools, under labs/site performance google provides your ave page load time. When google grades a page, does it use how long that specific page loads -or- Does google use the overall ave page load time for the domain as provided in lab/site performance
Technical SEO | | Bucky0 -
Is it a good idea to make 301 from a site which you know google has banned certain keywords for to a new site with similar content
Here is a short question re. 301. I read Dovers article on how to move an old domain to a new one. Say you have been a little inexperienced regarding linkbuilding and used some cheap service in the past and you have steadily seen that certain keywords have been depreciating in the SERP - however the PR is still 3 for the domain - now the qustion is should you rediect with a 301 in .htaccess to a new domain when you know that google does not like certain keywords with respect to the old site. Will the doom and gloom carry over to the new site?
Technical SEO | | Kofoed0