Guest posts/article marketing can be considered as paid posts by SEs?
-
Hi,
Guest posting/article Marketing is a major part of our link building strategy. Normally we get one or two links for our site and one or two links to other authority sites(relevant).
Some time author bio is not published with article or even not mention that this is a guest post. ( I know that we get just link and missed the other advantages of guest if author bio isn't mention)
Is this a good practice especially when some posts are published on low quality blogs?
SEs can be considered these as paid posts?
What will be the better way to do this?
Thanks
Alex
-
Guest posts/articles wouldn't generally be considered paid, but they can create problems if they're obviously low quality or if you're spinning the same articles across dozens of sites. It really depends on a lot of factors:
(1) How much you use this tactic. No single tactic like this, especially if low-quality, should be the bulk of your link-building. Diversity is very important ("natural" link profiles tend to be diverse).
(2) If the sites are part of a link network. There's been a big crackdown lately on networks, and many article marketing services use them. If you're buying into a network or service, it's a lot more likely. If you're finding places to guest post manually, it's probably not a big risk.
(3) If the post/articles are clearly spammy. Use your judgment - if you look at the blogs your articles are posted on, and there are 20 other articles all on unrelated topics in spammy verticals (mortgages or pay-day loans, for example), it's going to be easy for Google to spot your quality issues. You may not get penalized, but the links will be devalued.
-
Hi Alex,
Assuming the blogs are genuine and the articles are unique I can't see how search engine's could possibly know for sure whether the content is paid for or not.
It sounds like a pretty sound strategy to me.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many links to the same page can there be for each page?
I need to know if I can add more than 2 equal links on the same page, for example 1 link in the header, another in the body and one in the footer
Intermediate & Advanced SEO | | Jorgesep0 -
How I can improve my website On page and Off page
My Website is guitarcontrol.com, I have very strong competition in market. Please advice me the list of improvements on my websites. In regarding ON page, Linkbuiding and Social media. What I can do to improve my website ranking?
Intermediate & Advanced SEO | | zoe.wilson170 -
Should I use **tags or h1/h2 tags for article titles on my homepage**
I recently had an seo consultant recommend using tags instead of h1/h2 tags for article titles on the homepage of my news website and category landing pages. I've only seen this done a handful of times on news/editorial websites. For example: http://www.muscleandfitness.com/ Can anyone weigh in on this?
Intermediate & Advanced SEO | | blankslatedumbo0 -
Will have /index in my url hurt?
I am trying to setup permalinks on a wordpress blog that is installed on iis. I can't update the web.config file so I have to make every page /index/pagetitle. as shown here-http://codex.wordpress.org/Using_Permalinks#PATHINFO:_.22Almost_Pretty.22 How much of a difference is there between no /index and having the /index in there?
Intermediate & Advanced SEO | | EcommerceSite0 -
Advice on Content Marketing in a Tough Niche
Hello, In our niche, nobody links to the content/information with rare exceptions. Do you guys have any good articles/ideas for cases like this? The content that is linked to is once removed in subject matter from the content of our site, like if we sold shoes and had to write on different types of clothing stores. Looking for advice on what to do and how to figure out what to write about. We've probably got a descent budget this time but we're not sure how to go about this. Any advice is appreciated.
Intermediate & Advanced SEO | | BobGW0 -
Can cookies harm your webiste?
Hi mozzers, I am doing an seo audit and one of the components of crawlability in the audit template I have is: "Disable Cookies/Make Googlebot user agent", I am not quite sure why cookies could harm your SEO? Can someone explain me what problems can arise because of cookies? Does it prevent bots to crawl your website like .js on your nav? Thanks!
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
/%category%/%postname%/ Permalink structure
Mostly everyone seems to agree that /%category%/%postname%/ is the best blog structure. I'm thinking of changing my structure to that because now it's structured by date which is bad. But almost all of my posts are assigned to more than one category. Won't this create duplicate pages?
Intermediate & Advanced SEO | | UnderRugSwept0 -
Domain Authority / Page Authority
I manage a site that has home page authority of 69, and overall domain authority of 63. To improve domain authority, would it help to remove some of the pages that have 0 page authority? There are over 1,000 pages to this site, and I always thought that the more pages you have, the better (generally). But, does it actually hurt the site to have pages that Google perceives as having 0 page authority, or does this have no bearing? Any insight would be greatly appreciated.
Intermediate & Advanced SEO | | DiscoverBoating0