Interesting SERP trend I'm observing
-
I know Google has been favoring brands a big names lately, but I'm seeing something a bit more alarming
Our company offers custom embroidered patches, and through keyword and search research I have discovered that almost all searches for "embroidered patches" are by people who need embroidered patches and are looking to purchase them, or learn more about the process of purchasing them. The SERPs for this term used to be all embroidered patch companies such as ours.
In the past month:
We've been outranked by a page on Amazon that's fairly irrelevant.
An equally irrelevant ebay page has emerged
The Wikipedia page for "embroidered patch" is now number seven.
This has pushed three other embroidered patch companies off the first page (not that I'm complaining because it wasn't our company . . . yet).
My question is, has anyone else noticed something similar happening, where large sites are gaining ground, in spite of the fact that they have low relevance to the search term?
-
I have absolutely no idea. I don't think they really need to at this point.
-
Does Wikipedia actively do SEO?
-
Our Client are UK base and we are seeing same kind of results
Keyword like Radiator cabinets big brand are now appearing and taking over the serps. Ebay and Amazon about a year ago they were not even on top 3 pages. The page that you land on from there SERPs is also not relevant at times. This is just one example but similar scenarios on other industries e.g. baby, children's furniture etc. Seems like Google like big boys and it feels its no longer fair game especially for small businesses.
We have started to work on other avenues like facebook, niche directories, amazon, E bay, Direct email marketing, monthly newsletters etc.
all these are geared towards getting sales.
.
-
Could be. I don't see why they'd waste any effort trying to dominate a result they're irrelevant for and no one will click on, or if they do, will bounce.
-
Yes Marisa. I have seen both Amazon and eBay creeping into the top results for a niche product we sell that only churches buy. I am wondering if this is less Google and more a concerted effort by Amazon, eBay and Wikipedia to dominate. Let's face it, they have resources for research that we little guys don't have.
-
I feel like the latest hidden update behind the EMD update has hurt sites with lots of low quality links. This means that a site like Amazon just needs to internally link to a page with a specified term and they can rank for it. I am sure this will not last too long, when searchers don't find what they are looking for the searchers are going to return to SERPs more often for different result.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
US domain pages showing up in Google UK SERP
Hi, Our website which was predominantly for UK market was setup with a .com extension and only two years ago other domains were added - US (.us) , IE (.ie), EU (.eu) & AU (.com.au) Last year in July, we noticed that few .us domain urls were showing up in UK SERPs and we realized the sitemap for .us site was incorrectly referring to UK (.com) so we corrected that and the .us domain urls stopped appearing in the SERP. Not sure if this actually fixed the issue or was such coincidental. However in last couple of weeks more than 3 .us domain urls are showing for each brand search made on Google UK and sometimes it replaces the .com results all together. I have double checked the PA for US pages, they are far below the UK ones. Has anyone noticed similar behaviour &/or could anyone please help me troubleshoot this issue? Thanks in advance, R
Algorithm Updates | | RaksG0 -
Anyone Notice Google's Latest Change Seems to Favor Google Books?
I've noticed a change in the search results lately. As I search around I notice a lot of results from books.google.com Seems a little (ok a lot) self serving... JMHO
Algorithm Updates | | get4it0 -
How big is the effect of having your site hosted in the country you're targeting?
Other than having a ccTLD domain and assigning your target country in Google Webmaster Tools' "geotargeting" feature, how big is the effect of having your site hosted in the country you're targeting? Is it really necessary? or it is just a small signal? Thanks in advance! 🙂
Algorithm Updates | | esiow20131 -
Why am i not ranking in the top 50 for the keyword 'cocktails' even though all my other cocktail related keywords are in the first 2 pages of Google???
I have checked the first 50 pages of google for my website www.socialandcocktail.co.uk using the keyword 'cocktails'. It is NOT to be found. However, if I search for other keyword combinations eg cocktail recipes, cocktail bars etc they are all in the first 2 pages! What is going on????????
Algorithm Updates | | cocktailboss0 -
Changing in website design reduce traffic? I don't think so.
HI, Around the month of Nov I was working on the website. Due to some reasons I have to change the design of website. I saw my traffic going down and down(70 - 100/day) so roll back it on previous one. after that it improve little bit but not as on previously. (traffic 250 - 300/day). Question: All Urls, content and links are same then how that can effect on the traffic. We have removed all the errors that was shown in the seomoz report.But traffic is still the issue here. We are working on SEO area enough and try to recover from it. Your suggestion may be helpful for us.So I am looking forward for your answers. how i can over come with it. Thanks Regards
Algorithm Updates | | lucidsoftech0 -
Why if PR and DA are higher is this site lower in SERPS
Hi there Why if PR and DA are higher is this site lower in SERPS. Example: https://www.google.co.uk/webhp?sourceid=chrome-instant&ie=UTF-8#hl=en&sclient=psy-ab&q=samsung+SF-4200+cartridge&oq=samsung+SF-4200+cartridge&gs_l=hp.3...13009.13824.2.14464.2.2.0.0.0.0.72.143.2.2.0.eiatsh..0.0.l4idQl3RGWc&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&fp=69f1c60047c60e0c&biw=1045&bih=580 Pos 1 www.inkfactory.com/ink-cartridges/samsung/sf4200-series PR:1 DA:48 Pos 3 www.internet-ink.co.uk › SAMSUNG INK PR:25 DA:60 I though is you had top DA and PR you should out rank those below you?
Algorithm Updates | | smashseo0 -
How Do I Make My Google SERP "SiteLinks" more relevant?
I have a shopping website with thousands of products, and the sitelinks that google has chosen for me (for a long time) are random product pages, which makes no sense to me. I do not emphasize those products on the home page, and I have a sitemap that clearly lists the directory of all the categories. I also added a "nofollow" attribute to almost every link on the home page that is not important. These products in the site links seem completely random and there isnt even a sitelink for "about" or any of the footer content! What gives? Also, my sitelinks never updated to the new, better version. Any suggestions?
Algorithm Updates | | cDNAInteractive0 -
Title of home page is changed to domain name in SERPs
Hi, We have a unique problem, we are getting a totally different title in Google serps for a large site. When we search with domain name with space in google.com. We are getting title as domain name with space. We don't have any Open Directory listing. We don't have any cannonical issues and other pages with title as domain name. Can you please tell us what we have to do get our original title back in SERP ? Thanks, With Regards,
Algorithm Updates | | semshah1430