Brands for services

[dave_whatsthebigidea.com]

What would be a logical way to set the correct brands if you offer a service like "WordPress Design" or "Web Design" or "Magento Development". At the moment just using my company name "WhatsTheBigIdea" or "Whats The Big Idea" seems to be my brands, not the app brands that I work with. Please explain. Thanks!

[dave_whatsthebigidea.com]

I was just wondering what's SEOMOZ term "brands" meant in their application|tools so that I can take advantage of it. Thanks.

[Andy.Drinkwater]

Building a brand for a service isn't as easy as say, for a product and can cost huge sums of money. I have never tried to help anyone build a brand where it hasn't been a hugely expensive exercise.

I don't tend to worry about brand building myself though, just because I get my work through referrals primarily - however, I think I am more well known for my name than I am for my company name.

What would I do in your shoes? Without knowing what you already do, you need to dominate your field through articles, blog posts, social media, guest-blogging, public speaking, etc. - it's a never ending list of ways to try and gain publicity.

Andy

[dave_whatsthebigidea.com]

Here's question: what's your brand?

[dave_whatsthebigidea.com]

Thanks for your reply. Which is best? I suspect that since "WordPress", "Magento", "osCommerce" and other tools I use are more recognizable than my company name, then that it may be the right direction to pursue. My brand is my company name [WhatsTheBigIdea] though it says little about me.

[Andy.Drinkwater]

Without mentioning the platforms you work with, you are never going to have brand influence until someone visits your website.

However, brand management is not a 2 minute subject as there are nuances that need to be looked at such as who your audience are, where they find you, opportunities to name-drop, how you advertise, how you are perceived - the list goes on.

So are you looking to piggy-back your service based on the platforms that you work with? or just build a brand of your own?

Andy