What is the advantage of using sub domains instead of pages on the root domain?
-
Have a look at this example
http://bannerad.designcrowd.com/
For each category of design, they have a landing page on the sub domain.
Wouldn't it be better to have them as part of the same domain?
What is the strategy behind using sub domains?
-
Hey designquotes - It's been a while since you posted this question. If you got the answers you needed, could you mark as "Good Answer" whichever answers you found most helpful and mark the overall question as answered? This will help other users who may come across the question in the future.
Thanks!
Paul
-
As Paul said, there is a lot more effort required to try and SEO each sub-domain as Google will see each as a separate entity.
However, there are times when a subdomain might be the preferred option - Just had a quick glance and can't see any reason why they would have chosen this route.
Andy
-
Unless there's a tactical reason for needing separate subdomains which isn't apparent to the visitor, IMO this is a strategic error to be running all of these categories as subdomains.
They are requiring far more effort of themselves by having to work to rank each subdomain separately instead of taking advantage of the aggregation of authority that occurs with sub-folders and not with subdomains.
Paul
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitemap.gz is being indexed and is showing up in SERP instead of actual pages.
Sitemap.gz is being indexed and is showing up in SERP instead of actual pages. I recently uploaded my sitemap file - https://psglearning.com/sitemapcustom/sitemap-index.xml - via Search Console. The only record within the XML file is sitemaps.gz. When I searched for some content on my site - here is the search https://goo.gl/mqxBeq - I was shown the following search result, indicating that our GZ file is getting indexed instead of our pages. http://www.psglearning.com/catalog 1 http://www.psglearning.com ...www.psglearning.com/sitemapcustom/sitemap.gz... 1 https://www.psglearning.com/catalog/productdetails/9781284059656/ 1 https://www.psglearning.com/catalog/productdetails/9781284060454/ 1 ... My sitemap is listed at https://psglearning.com/sitemapcustom/sitemap-index.xml inside the sitemap the only reference is to sitemap.gz. Should we remove the link the the sitemap.gz within the xml file and just serve the actual page paths? <sitemapindex< span=""> xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"></sitemapindex<><sitemap></sitemap>https://www.psglearning.com/sitemapcustom/sitemap.gz<lastmod></lastmod>2017-06-12T09:41-04:00
Technical SEO | | pdowling0 -
How to de-index a page with a search string with the structure domain.com/?"spam"
The site in question was hacked years ago. All the security scans come up clean but the seo crawlers like semrush and ahrefs still show it as an indexed page. I can even click through on it and it takes me to the homepage with no 301. Where is the page and how to deindex it? domain/com/?spam There are multiple instances of this. http://www.clipular.com/c/5579083284217856.png?k=Q173VG9pkRrxBl0b5prNqIozPZI
Technical SEO | | Miamirealestatetrendsguy1 -
Website of Products by a Brand on a Sub-Domain or a Sub-Directory?
Hi, We have a brand website under which we plan to develop various apps. We think that putting each website on its own sub-domain would be a good option. E.g. Main website – abc.com; app1 website – app1.abc.com; app2 website – app2.abc.com etc. Would it be the right way to do it or should we put the apps in a sub-directory. E.g. abc.com/app1; abc.com/app2 etc. These apps would either be totally unrelated or may be in future we may provide something so as to enable their integration. Thanks
Technical SEO | | IM_Learner0 -
Best use of an old domain?
I've discovered that my clients website used to have another domain name, which they still own but don't use. It's doing OK considering its not been used for a few years - almost 6,000 backlinks showing on Majestic. So what's the best way of using this for SEO? I'm presuming some kind of redirecting? A simple redirect of everything on the domain to the new domain index page? Or going trough all the old pages and redirecting them one by one?
Technical SEO | | abisti20 -
Sub-domain dilema - variations
Hi All, We're creating a sub-domain for a new program launch on a client site and we need to choose the "right" sub-domain name that properly reflects the offering and hopefully keyword driven. The client is already using the preferred sub-domain name but until we get clarification that we can take it over, I'm doing my due diligence and expecting a worst case scenario in that we cannot use it. The current preferred sub-domain is only a landing page (not a full site) and it does NOT rank for anything and it's not being built out further. My question: Would pluralizing our preferred keyword have any effect in the way SEs see the two sub-domains as they're very closely related? hardcandy.sitename.com or hardcandies.sitename.com The new sub-domain would be a fully-functional-SEO-friendly site (well that's the plan anyway). Thanks for all your help.
Technical SEO | | Bragg0 -
Using an exsisting domain for a new busines?
I have a domain name that is in use and has a domain age of 4 years. My question is this, will taking that domain name and promoting it under a completely new business in a completely different industry with a totally different business model hurt getting this new business to rank? The domain name is my first and last name. I've been promoting videos that I like under this domain name. I would now like to use the domain name to promote my local SEO services. Will this hurt my efforts to rank with search engines since Google and others have been indexing the site for a certain industry and topic? Thanks
Technical SEO | | fun52dig
Gary0 -
Root domain not resolving to www. Duplicate content?
Hi, I'm working with a domain that stays on the root domain if the www is not included. But if the www is included, it stays with the www. LIke this: example.com
Technical SEO | | HardyIntl
or
www.example.com Of course, they are identical and both go to the same IP. Do search engines consider that to be duplicate content? thanks,
michael0 -
Domain Authority and Page Rank concerns when using CNAME
In the event that a person uses a service like Blogger or a photo service like Photo Shelter, but use a CNAME to resolve example.blogspot.com or example.photoshelter.com to example.com, how does that affect Domain Authority and Page Rank in real world results, and how does it affect the user when/if they leave the service and establish their own site? For example: A client has a blog on Blogger called johndoephotography.blogspot.com but uses CNAME so what is shown is johndoephotography.com. The Domain Authority is quite high since he is really on Yahoo's domain. How does that affect SERP rankings? Is it ignored, since it is merely a sub-domain, or does the parent domain actually give a benefit? The second part: If John Doe decides to host his own WordPress blog, what happens to that domain authority? Has he lost it all?
Technical SEO | | WilliamBay0