My Website Ranking is terribly drop

[AngieDang]

So sorry I really need your all help I'm really frustrated and stressed.

For my website http://www.cma-academy.edu.sg , it has been ranking on Google 1st page (with the keywords "design course/design courses") for the past over 6 months and the traffic was really good...

But it has been almost 2 months since the big drop... my ranking all is gone in just a week and now it's even not on the top 50.. While my competitors websites are stand stil.

I seriously really want to cry because of this.. And I'm sure there is nothing much wrong with my SEO to be abandoned by Google like this and Google still index my webpage, but the crawling rate is so much slow than before..

I really need some help from the expert, especially from seomoz.. Please help me in this, I'm willing to answer any questions as well...

[AngieDang]

Dear Larry,

Yes yes I can try doing that. Have been trying to figure out about building back-link and stuff.

But I actually had link back to my website www.cma-academy.edu.sg from www.awardslab.com and www.madglobal.org but I don't know why my metrics doesn't show any number about it...

Is there any special tips about building link back to the page? If my domains are under the same hosting, does it count by domain or by my main hosting?

Do I have to give exact seperate link or in-content link is okay?

Many thanks all of you for valuable advices!

[jonrognerud]

Awesome Angie - glad that you are responding and taking it in.

1. Guest blogging is a good way to begin - for authority, trust, leadership (and links).

2. Yes, you need to promote more. Use social media to connect with leaders in the space. Retweet and "like" them, and provide useful information to your/their community.

3. GKWT is Google Keyword Tool - https://adwords.google.com/o/KeywordTool

4) You can use http://www.usertesting.com/blog/pages/website-usability-test.php to test what people think. But, I can tell you that I was confused.

Cheers, and thanks for taking action!

• J

[AngieDang]

Hi Jon, Well being even more direct is still good. I m really willing to take more and more advices Yes from before until now I've been only try my best to optimize the keywords and haven't start on link building. I haven't work on backlink building before, do you have any tips? Because my website is about Design School - Education, so I don't know how should i attach link to other blog...

About my traffic to website, it's slightly decreasing as well, because most of our clicks are from Google Organic search from back then till now, so I'm really having big headache about this, I really need more exposure on the internet.

May I know what is KWT? Can I have a full name instead? Coz I search about it on Google, the result shows Kuwait Google hahaha.

Thanks a lot Jon, may I know what is your idea about the design and front page? I'm really welcome advices and complains (if there is)

Again thanks a lot in this Angie

[jonrognerud]

Hey Angie!

This looks like an approach or thinking of "optimize for keywords/SEO" site/page only. There is no/little trust built here. The "Algo" doesn't respond well to it. Build more quality links, and expand your social influence, including Google+. Use the "piggyback" method for this: Find out who's trusted that you can follow and engage with, guest blog with, etc. (this takes time). Do this for your niche, not "everybody".

But, before that - (important) - what's the % conversion rate to sales? How many sales do you get per day/week/month? I would worry about figuring out your lifetime and/or average visitor value is (you probably don't know), and work different traffic strategies into the equation, not just SEO. Then, as traffic increases test pages (A/B) against keywords to pages match from your analytics, and tune towards sales.

The keywords you mention have very little traffic (exact match in Google KWT), and you would want to do a more complete kw research. I think you may be focusing too much on rankings here, it's not important.

Finally - the design and front page is cluttered. I don't know what I should be doing. Simplify.

Sorry to be so direct.

- JOn

[larry.kim]

Hi Angie - this site doesn't appear to have the link profile to have justified the first page rankings in the first place. Is the site just 8 months old?

Could you try doing some some legitimate, white-hat link building efforts and seeing if that has any impact?

My sense is that you just need build up the link profile a bit, in a non-spammy, real way. Could you try doing that?

[AngieDang]

Dear Irish,

Thanks so much for answer.

From GA, my traffic are still doesn't have any big drop. But the traffic decreased since end of August.

About my keyword ranking from my personal report, on 6th September the keywords are still okay until the 10th, my page is flushed down page by page then slowly disappeared.

Here is the crawl rate on my Google Webmaster Tools:

For non-www : http://i.imgur.com/cT5sK.png

For www : http://i.imgur.com/2FQUW.png

I also don't know how come Google Crawling Rate is different for the same site. (in my Google Webmaster Tools i have added non-www and www)

Oh about the OSE, my site, yes it doesn't have any backlink to it, not so much but yea, so far it's okay with the ranking so i haven't start to build backlink to my webpage yet (coz I also not so good and sure about building backlink...)

Up until now I have been using SEOmoz to fixing all the crawl rate like keyword in page, or fix crawling error or fix meta tag...

Really thank you for helping me in this case, please feel free to check with me in anything

cT5sK.png

[MarkScully]

Hi Angie,

From GA, what date did you notice the drop in keyword rankings and traffic? I ask because it could be attributed to an algorithm update from Google.

From looking at OSE, the domain and page metrics of your site are basically non existent. How long has it been operational?

Up until now, what have you been doing in terms of on-page and off-page SEO to achieve the rankings you had before? The more information you can provide, the easier it will be for us to offer advice