Content Marketing, Who do I use?
-
I know nothing about content marketing, so who do I hire? Who are the authorities & leaders in this new era of digital marketing.
-
Who you use depends on what you are marketing and how much you are willing to pay for it.
Look up your local respected marketing company - they will have the know how to help you with a content marketing campaign. If you are looking for a more wallet friendly solution, look to virtual workplaces like oDesk.com to find freelancers with proven experience.
There are many marketing professionals who moonlight on such sites to make extra cash. There are also specialists in certain types of content marketing so look for one who specializes in the type of content you provide.
-
www.ContentWriting360.com very good service been using them for years
-
Hi Kristopher,
I would say that you start a blog on our site and make it truly shine from Day 1. If needed, hire an editor to help you. Then, hire a few very gifted writers and pay them well to also help you add content to your site. You can start a blog easily with WordPress and then go from there. Don't worry about 'marketing' yet. You have to develop your authority and brand first. Get noticed and make everything you do matter.
This has been my strategy for years and we have great content on our site. I am sure it helps with gaining customers and it sure helps with traffic. Once you have 300+ superb articles over a year or two that truly matter, then consider reaching out and seeing how the world of content marketing is going. You might be the leader in your field.
Thanks!
Thomas
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Project content marketing SEO value and Traffic
I'm creating a content marketing plan and need to project the visitor impact it could have on an exact-keyword domain name. The plan will produce at least 10 quality, original articles per day. Are there any common metrics or ways to guess what the visitor impact could be?
Content Development | | msantore821 -
Community Discussion - How do you create and distribute content?
Hi there, Moz Community! It's Thanksgiving here in the US, and this year I'm thankful for the release of Moz Content. 🙂 With that in mind, I'd like to revisit Kelsey Libert's November 5 Moz Blog post on creating and distributing content to kick of a community discussion to hold us over during this long weekend. Kelsey said: "Some content is designed to “go viral,” while other times a piece of content intended to stay among friends takes the Internet by storm. But whether planned or unplanned, rapidly-shared content has several commonalities. One of the key factors is that the content creates a strong emotional response in viewers." What do you think? How much effort do you put into getting your content distributed? Do you have particular strategies for creating your content? What are they?
Content Development | | MattRoney5 -
Why do other sites rank higher for our blog content?
Our site has always allowed other sites to RSS feed our content. Recently, we've noticed that searches for a title of our blog post will rank 2 sites that only publish said content, while our links are nowhere to be seen on the SERPs for Google. Is there any way I can fix this or prod Google to adjust it for us? Background: We were ranked highly in many long tail keywords, but lost many of them in June 2013. During this time going forward, we received no manual action.
Content Development | | FreedomKeepsMe0 -
Site Content Review Please!
I m looking for someone who can review my site and let me about quality of content on my site. Can anyone suggest / know who I can talk to about this ? Nick
Content Development | | orion680 -
Using Google Blogger
Hi, On my website I have a specific blog section, which like most people is linked to Wordpress. I have been advised that to achieve better SEO its also a good idea to use Google Blogger, because it will link back to your website from Google. Obviously we don't want to submit the same articles to Google blogger or else that would be duplicated, but is this something that could benefit and is anyone else doing this? Thanks!
Content Development | | Pulsar0 -
Does the duplicate content on the crawl errors report test content on external websites?
Hello, Can you tell me if this is just duplicate content within my site or if it also recognises duplicate content on external sites as well? Thanks
Content Development | | stuarta600 -
If we use content copied from another site ( assuming we have not plagerized), does it hurt our Google Rankings?
We have permission from another company to copy their content and use it on our site. This happens when we are describing a manufacturer's product and we copy pages from their site and add these pages to our site in order to describe the product we are selling. Is this considered duplicate content? Can this practice hurt us?
Content Development | | huskers0 -
Using testimonials to build quality content
I don't see a lot of talk on here about using testimonials to build good content. From what I have seen, the search engines love client testimonials. I haven't found a good service provider for this yet. I'm thinking something combined with Twitter or FB that also allows you to show the content on your site would be great. Can anyone recommend a service like this? I'm checking out a service called, "Quick Vouch" but I haven't tested it yet.
Content Development | | BradBorst0