What would you do with virtually unlimited quality content?

[bradkrussell]

Hi All,

We have a site with over 6000 products, several hundred category pages, numerous brand landing pages etc etc.

As part of an ever expanding SEO team we have a number of article/content writers that are writing QUALITY content. Because we are in the cooking/cookware/kitchenware niche, these articles are on a range of subjects. E.g. recipes, how to clean products, getting the best out of products, differences between brands and styles, seasonal trends etc etc.

We currently have a dedicated blog that is a completely different URL to our ecommerce site, a number of smaller blogs that are quite spammy but rank well for certain terms that are all interlinked in a random way (hey, don't hate me), buying guides, all the usual social media accounts etc. We also sponsor a number of quality external cooking blogs that link back to our site when we give them products to review.

My question is, how would you best use this content? We are looking at starting our own blog hosted on our ecommerce domain as well (the one on the other domain is OK, but our new blog will have awesome content).

Any suggestions would be very helpful.

Thanks!

[EGOL]

Unlimited QUALITY content?   That makes me salivate.

Be sure that each new piece of content is going to do at least one if these things:  get you out in the SERPs for new keywords, provide information that visitors are interested in, be a magnet for social attention and links.

The cooking niche is enormous.  However, I personally would not give one page of QUALITY content those "smaller blogs, buying guides and social media accounts"  especially if they are "interlinked in a random way".

I would put all of my energy into building a fortress instead of building a lot of hotdog stands out yonder.

[DeptAgency]

Hi Brad,

I'd love to have all these loads of quality content for our site. However, there is a limit to what you can use to rank. Suppose you move your blog to your ecommerce domain (which I think is a good idea), you suddenly have a lot of pages on this website. Combine this with the 6000 product and category pages you speak about, and you might just have too many pages to rank properly.

With a site this big you need a perfect internal linking structure:

1. If you spread you linkjuice too thin you might see your rankings drop, I've seen that happen before. Make sure that your authority grows along with your content, and that google can keep up indexing everything.

2. See what pages could potentially rank for high volume and competitive terms, and make sure that they get lot's of linkjuice. Longtail is great but you might want to rank for some high volume keywords as well!

Keep up the good work!

Sven Witteveen

Expand Online

[BryanCasson]

Hi Brad, it sounds like you are doing everything right, you can't get much better than quality content.  My question for you is: If you have the quality domains, blog and articles do you even need the "Spammy" blogs? I would do away with the spammy blogs and rather add the a blog of quality content to your e-commerce site. This will add value to your primary e-commerce domain.