Company name often shows in anchor text (important keyword phrase within), can this impact ranking?
-
Hi everyone,
My company is called "Hawaii Job Engine" - www.hawaiijobengine.com - and many sites that link to my site use my company name as anchor text "Hawaii Job Engine". I have heard Google may devalue a certain keyword phrase if used too often in anchor text. Does this mean I may, over time, get a poor ranking for the term "Hawaii Job" since that phrase is part of my company's name. Or, will search engines easily notice it is my company name and therefore it will not have a negative impact on rankings? Example: if the anchor text leading to my company's homepage is company's name 95% of the time (on authoritative sites) could this be an issue? I don't know the %, but just to establish if there may be in % levels to keep in mind.
thank you,
Kristian
-
thank you. I appreciate this.
-
Kristian,
Dr. Pete has a really good post discussing your exact question:essentially if you have a keyword rich domain name you are not going to be penalized just because you have a keyword rich (exact match) domain unless you go aggressive with the exact match anchor text backlinks. Link to the post below:
http://www.seomoz.org/blog/are-exact-match-domains-in-decline
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is anyone aware about a tool that can be used for tracking YouTube video ranking on SERP & YouTube?
I am looking for a tool that can track ranking position of a YouTube video on SERP and YouTube. An example would be, Suppose I have a video X. I want to know the position of the video for keywords A,B,C on SERP and YouTube. Do let me know your inputs.
Intermediate & Advanced SEO | | SameerBhatia0 -
Will "repurposing" a keyword on our website affect rankings gained over time?
Hi team! Thinking of "repurposing" a keyword on our website. Reason: when researching this particular keyword, GMS are quite high, however, the new content we're creating is more up to date, better in general, than the old content this keyword is attached to. How will this affect rankings we've gained over time? (i.e., will any "age" benefits gained as that keyword has been in use on our website for a few years, be lost?) Will Google see the keyword/URL as totally new because it's attached to new content/something that has gone live recently? Thanks
Intermediate & Advanced SEO | | MariaPuche-Jimenez_Parker0 -
How important is it to rank for a product category?
We make a product in a category of products -- let's say "donuts". There are really only 4 major donut companies (lots of artisanal donuts out there, but they're not really competitive yet). One of our competitors has systematically achieved top rank for "donut" and lots of adjacent keywords like "donuts" and "buy donuts". My question is, does their success ranking for the product category keyword "donut" influence their success ranking for long-tail keywords like "powdered donuts" and "tastiest donuts"? Or, to flip that question, should we try to compete for "donut" before worrying about "decadent delicious donuts"? Other factors: In terms of search volume, as you would expect, "donut" sees 10 to 1000 times as many searches as most of the other keywords adjacent to it. We can definitely compete for "donut" -- just trying to figure out if doing so should be our top priority.
Intermediate & Advanced SEO | | hoosteeno0 -
Can i migrate to a new domain without losing rankings?
we are looking at migrating to a new domain name, but worried about current rankings.. can we do this and keep our rankings if we 301? if we can expect a dip, how long will that generally take? thanks
Intermediate & Advanced SEO | | Direct_Ram0 -
Cannot Increase Ranking For a Keyword Phrase
I've been working on the keyword phrase, "Niceville Assisted Living" for the website: http://nicevilleassistedliving.com and my increase in rankings has pretty much stalled. When I first started working on this website, a lot of the content was duplicated (which we took care of by plugging in unique content), there were locations listed on the homepage that were throwing my rankings off, I've created blog posts each week (we've even tried posting one post every day for a week), added the Facebook feed to the homepage, corrected errors in the theme, and I'm trying to get a resources page built. I know content is a very, very large part of SEO.. but it seems like the content I am plugging in isn't helping. There aren't any errors in Webmaster Tools and my keyword density is fairly close to the website ranking #1. I think my biggest problem is backlinks. Other websites have quite a few whereas the website I'm working on doesn't have any (I'm working on that, but the number I have doesn't compare to the websites ranking in the top three). I'm stumped as to what to do next. Does anyone have suggestions to improve the ranking for this keyword phrase?
Intermediate & Advanced SEO | | ReviveMedia0 -
Why Keyword Ranking Fluctuate?
Hi All, I have a shoes website and I am working on it from last four months. I am targeting four main keywords but I have some issues with ranking. First one is that keywords ranking fluctuate many time a day but they remain on the same page. Second one is that these keywords remain on the same page for 2 to 3 week and than suddenly they drop down in the ranking. Please help me regarding these issue. Waiting for replies. Thanks
Intermediate & Advanced SEO | | Cuttingseo0 -
Will using a service such as Akamai impact on rankings?
Howdy 🙂 My client has a .com site they are looking at hosting via Akamai - they have offices in various locations, e.g UK, US, AU, RU & in some Asian countries. If they used Akamai, would the best approach be to set up seperate sites per country: .co.uk .com .com.au .ru .sg etc Although my understanding is that Googlebot is located in the US so if it crawled any of those sites it would always get a US IP address? So is the answer perhaps to go with Akamai for the .com only which should target the US market and use different / seperate C class hosts for the others? Thanks! Woj
Intermediate & Advanced SEO | | wojkwasi0 -
Can Anyone show me a site that has followed the seomoz seo rules
Hi i have been reading the seo information on here which is very interesting and i would like to know if anyone can point to any sites that have followed the rules and advice. It is great when you can read the info and rules but i feel it is also better to see a site that has followed the rules and to hear from people who have followed the information and put them into practice and explain what results they have got. I am currently building the following website http://www.womenlifestylemagazine.com so it would be great to see a site that has followed all the rules and who can explain if they work or not.
Intermediate & Advanced SEO | | ClaireH-1848860