How Does Google differentiate a keyword you are optimizing for and a non-keyword?
-
So, let's say that my company is called John's Business Consulting and I offer outsourced HR work (recruiting, evaluating, personality assessments, background checks).
So for my home page I want "Business Consulting" to be my keyword that I want to rank for. But "recruiting services", "talent development" are all words that describe a service that I offer and could potential be keywords, how do I get Google to not dilute my authority for "business consulting"?
-
Optimizing pages for individual keywords/ phrases ad utilizing interior linking strategies and anchor text. Especially because of the highly competitive phrases.
-
If I will be at your place I would have considered using 1 keyword per page. For instance “Business Consulting” is my primary keyword would try and use it on the home page and for recruiting services i would create a page based on this keyword and target that keyword from that page only instead on targeting all the keywords on the home page.
-
I'd recommend focusing on the keyword phrase "Business Consulting" in the title tag of the home page along with the company brand as well as the meta description so that it clearly indicates the company's main business focus. You can have a specific "Business Consulting" page under the services section of the website and optimize that page for this keyword.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices-Optimize Theme Before Coding or After Coding?
We purchased a Wordpress Real estate theme called wpcasa. My developer started coding it. We hired a new SEO. The SEO looked at a simple page (About Us) and saw about 70 Java scripts and 11 templates and was very dissatisfied with the coding and heavy source code contained in the theme. My SEO claims the optimizing this theme (removing the unnecessary Java Scripts and combining the templates is way too much work and that it would be better to start from scratch and purchase a theme like https://my.studiopress.com/themes/agentpress/ with more compact, efficient and streamlined code. Problem is we need to throw out 2 months and thousands of dollars worth of code. My SEO says that in the day of Google's "mobile first" streamlined code is particularly important. My developer has taken the position that the code can be cleaned up after the design. Where it seems my SEO wants clean code to stat with. I don't know who to is right. Any ideas? Am I better of starting from scratch with a new more efficient theme, or cleaning up the code on the wpcasa theme? The code for the test page is below. Thanks! | |
Web Design | | Kingalan1
| | lang="en-US" prefix="og: http://ogp.me/ns#"> |
| | |
| | charset="UTF-8"> |
| | http-equiv="X-UA-Compatible" content="IE=edge"> |
| | name="viewport" content="width=device-width, initial-scale=1"> |
| | rel="profile" href="http://gmpg.org/xfn/11"> |
| | rel="pingback" href="http://dev.metro-manhattan.com/xmlrpc.php"> |
| | |
| | <title></span>About Metro Manhattan - Metro Manhattan Office Space<span class="html-tag"></title> |
| | |
| | |
| | |
| | name="description" content="New York City real estate brokerage service helps business tenants acquire office, commercial loft, retail or showroom space anywhere in Manhattan."/> |
| | name="robots" content="noindex,follow"/> |
| | property="og:locale" content="en_US" /> |
| | property="og:type" content="article" /> |
| | property="og:title" content="About Metro Manhattan - Metro Manhattan Office Space" /> |
| | property="og:description" content="New York City real estate brokerage service helps business tenants acquire office, commercial loft, retail or showroom space anywhere in Manhattan." /> |
| | property="og:url" content="http://dev.metro-manhattan.com/about-us/" /> |
| | property="og:site_name" content="Metro Manhattan Office Space" /> |
| | name="twitter:card" content="summary_large_image" /> |
| | name="twitter:description" content="New York City real estate brokerage service helps business tenants acquire office, commercial loft, retail or showroom space anywhere in Manhattan." /> |
| | name="twitter:title" content="About Metro Manhattan - Metro Manhattan Office Space" /> |
| | name="twitter:image" content="http://dev.metro-manhattan.com/wp-content/uploads/2018/07/process-01.png" /> |
| | |
| | |
| | rel='dns-prefetch' href='//maps.googleapis.com' /> |
| | rel='dns-prefetch' href='//maxcdn.bootstrapcdn.com' /> |
| | rel='dns-prefetch' href='//fonts.googleapis.com' /> |
| | rel='dns-prefetch' href='//s.w.org' /> |
| | rel="alternate" type="application/rss+xml" title="Metro Manhattan Office Space » Feed" href="http://dev.metro-manhattan.com/feed/" /> |
| | rel="alternate" type="application/rss+xml" title="Metro Manhattan Office Space » Comments Feed" href="http://dev.metro-manhattan.com/comments/feed/" /> |
| | rel="alternate" type="application/rss+xml" title="Metro Manhattan Office Space » About Metro Manhattan Comments Feed" href="http://dev.metro-manhattan.com/about-us/feed/" /> |
| | |
| | |
| | rel='stylesheet' id='font-awesome-css' href='http://dev.metro-manhattan.com/wp-content/plugins/menu-icons/vendor/kucrut/icon-picker/css/types/font-awesome.min.css?ver=4.7.0' type='text/css' media='all' /> |
| | rel='stylesheet' id='menu-icons-extra-css' href='http://dev.metro-manhattan.com/wp-content/plugins/menu-icons/css/extra.min.css?ver=0.11.2' type='text/css' media='all' /> |
| | rel='stylesheet' id='contact-form-7-bootstrap-style-css' href='http://dev.metro-manhattan.com/wp-content/plugins/bootstrap-for-contact-form-7/assets/dist/css/style.min.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='wpsight-favorites-css' href='http://dev.metro-manhattan.com/wp-content/plugins/wpcasa-favorites/assets/css/wpsight-favorites.min.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='wpsight-listing-labels-css' href='http://dev.metro-manhattan.com/wp-content/plugins/wpcasa-listing-labels/assets/css/wpsight-listing-labels.min.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='wpsight-listings-map-css' href='http://dev.metro-manhattan.com/wp-content/plugins/wpcasa-listings-map/assets/css/wpsight-listings-map.min.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='wpfront-notification-bar-css' href='http://dev.metro-manhattan.com/wp-content/plugins/wpfront-notification-bar/css/wpfront-notification-bar.css?ver=1.7' type='text/css' media='all' /> |
| | rel='stylesheet' id='wpfront-scroll-top-css' href='http://dev.metro-manhattan.com/wp-content/plugins/wpfront-scroll-top/css/wpfront-scroll-top.min.css?ver=2.0.1' type='text/css' media='all' /> |
| | rel='stylesheet' id='chld_thm_cfg_parent-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/style.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='fontawesome.min.css-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london-child/assets/css/fontawesome.min.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='load-fa-css' href='https://maxcdn.bootstrapcdn.com/font-awesome/4.1.0/css/font-awesome.min.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='wpcasa-london-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london-child/style.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='bootstrap-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/vendor/twbs/bootstrap/css/bootstrap.css?ver=3.3.6' type='text/css' media='all' /> |
| | rel='stylesheet' id='bootstrap-dropdownhover-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/vendor/kybarg/bootstrap-dropdown-hover/css/bootstrap-dropdownhover.min.css?ver=1.0.0' type='text/css' media='all' /> |
| | rel='stylesheet' id='bootstrap-select-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/vendor/silviomoreto/bootstrap-select/css/bootstrap-select.min.css?ver=1.10.0' type='text/css' media='all' /> |
| | rel='stylesheet' id='awesome-bootstrap-checkbox-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/vendor/flatlogic/awesome-bootstrap-checkbox/awesome-bootstrap-checkbox.min.css?ver=0.3.7' type='text/css' media='all' /> |
| | rel='stylesheet' id='pushy-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/assets/css/pushy.css?ver=1.2.1' type='text/css' media='all' /> |
| | rel='stylesheet' id='lightslider-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/vendor/sachinchoolur/lightslider/css/lightslider.min.css?ver=1.1.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='lightgallery-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/vendor/sachinchoolur/lightgallery/css/lightgallery.min.css?ver=1.2.15' type='text/css' media='all' /> |
| | rel='stylesheet' id='animate-css' href='http://dev.metro-manhattan.com/wp-content/themes/wpcasa-london/assets/css/animate.min.css?ver=1.2.1' type='text/css' media='all' /> |
| | rel='stylesheet' id='dashicons-css' href='http://dev.metro-manhattan.com/wp-includes/css/dashicons.min.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='google-fonts-css' href='//fonts.googleapis.com/css?family=Lato:700,400|Raleway:400,300&subset=latin' type='text/css' media='all' /> |
| | rel='stylesheet' id='wpmtst-custom-style-css' href='http://dev.metro-manhattan.com/wp-content/plugins/strong-testimonials/public/css/custom.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='zcffront-jquery-ui-css' href='http://dev.metro-manhattan.com/wp-content/plugins/zoho-crm-forms/assets/css/jquery-ui.css?ver=4.9.5' type='text/css' media='all' /> |
| | rel='stylesheet' id='zcffront-end-styles-css' href='http://dev.metro-manhattan.com/wp-content/plugins/zoho-crm-forms/assets/css/frontendstyles.css?ver=4.9.5' type='text/css' media='all' /> |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | rel='https://api.w.org/' href='http://dev.metro-manhattan.com/wp-json/' /> |
| | rel="EditURI" type="application/rsd+xml" title="RSD" href="http://dev.metro-manhattan.com/xmlrpc.php?rsd" /> |
| | rel="wlwmanifest" type="application/wlwmanifest+xml" href="http://dev.metro-manhattan.com/wp-includes/wlwmanifest.xml" /> |
| | name="generator" content="WordPress 4.9.5" /> |
| | rel='shortlink' href='http://dev.metro-manhattan.com/?p=3800' /> |
| | rel="alternate" type="application/json+oembed" href="http://dev.metro-manhattan.com/wp-json/oembed/1.0/embed?url=http%3A%2F%2Fdev.metro-manhattan.com%2Fabout-us%2F" /> |
| | rel="alternate" type="text/xml+oembed" href="http://dev.metro-manhattan.com/wp-json/oembed/1.0/embed?url=http%3A%2F%2Fdev.metro-manhattan.com%2Fabout-us%2F&format=xml" /> |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | rel="icon" href="http://dev.metro-manhattan.com/wp-content/uploads/2018/06/metromanhattan_icon-75x75.png" sizes="32x32" /> |
| | rel="icon" href="http://dev.metro-manhattan.com/wp-content/uploads/2018/06/metromanhattan_icon.png" sizes="192x192" /> |
| | rel="apple-touch-icon-precomposed" href="http://dev.metro-manhattan.com/wp-content/uploads/2018/06/metromanhattan_icon.png" /> |
| | name="msapplication-TileImage" content="http://dev.metro-manhattan.com/wp-content/uploads/2018/06/metromanhattan_icon.png" /> |
| | |
| | |
| | |
| | |
| | |
| | class="page-template page-template-page-tpl-about page-template-page-tpl-about-php page page-id-3800 page-parent custom-background wpsight-london" itemscope itemtype="http://schema.org/WebPage"> |
| | |
| | |
| | id="top" class="site-wrapper"> |
| | |
| | |
| | class="header-widgets"> |
| | |
| | class="header-full-width"> |
| | id="section-wpsight_london_listings_search-2" class="widget-section section-widget_listings_search">id="wpsight_london_listings_search-2" class="widget widget_listings_search"> <form <span="" class="html-attribute-name">method="get" action="http://dev.metro-manhattan.com/search/" class="wpsight-listings-search horizontal"></form> |
| | |
| | class="listings-search-default"> |
| | class="row gutter-30"> |
| | class="listings-search-field listings-search-field-text listings-search-field-keyword col-xs-12 col-sm-9"> |
| | class="listing-search-keyword text form-control" title="Keyword or Listing ID…" name=" |0 -
Website Form Doesn't Work for Visitors from Google Search App
I've got a strange issue where if visitor is viewing a website from within the Google Search App, the app doesn't seem to be able to handle online forms. The form relies users on entering data, which is then POSTed to an external booking engine site. Normally this works fine, except when Google Search App is acting as the browser, the post payload is empty and the URL breaks. We're a bit stumped as to how to move forward. So far the only lead is that Android users can override having the app behave as a browser - but doesn't seem like iOS users can. Any additional ideas/tips are welcome here - thanks. 🙂
Web Design | | mirabile0 -
Multiple sites using same text - how to avoid Google duplicate content penalty?
Hi Mozers, my client located in Colorado is opening a similar (but not identical) clinic in California. Will Google penalize the new California site if we use text from our website that features his Colorado office? He runs the clinic in CO and will be a partner of the clinic in CA, so the CA clinic has his "permission" to use his original text. Eventually he hopes to go national, with multiple sites utilizing essentially the same text. Will Google penalize the new CA site for plagiarism and/or duplicate content? Or is there a way to tell Google, "hey Google, this new clinic is not ripping off my text"?
Web Design | | CalamityJane770 -
Does Google have problem crawling ssl sites?
We have a site that was ranking well and recently dropped in traffic and ranking. The whole site is https and and not just the shopping pages. Thats the way the server is setup, they make whole site https. My manager thinks the drop in ranking is due to google not crawling https. I think contrary, but would like some feedback on this. Site is here
Web Design | | anthonytjm0 -
Do Pages That Rearrange Set Off Any Red Flags for Google?
We have a broad content site that includes crowdsourced lists of items. A lot of the pages allow voting, which causes the content on the pages (sometimes the content is up to 10 pages deep) to completely rearrange, and therefore spread out and switch pages often among the (up to 10) pages of content. Now, could this be causing any kind of duplicate content or any other kind of red flags for Google? I know that the more the page changes the better, but if it's all the same content that is being moved up and down constantly, could Google think we're pulling some kind of "making it look like we have new content" scheme and ding us for these pages? If so, what would anyone recommend we do? Let's take an example of a list of companies with bad customer service. We let the internet vote them up and down all the time, the order changes depending on the votes in real time. Is that page doomed, or does Google see it and love it?
Web Design | | BG19850 -
Old links in Google, new website affecting SEO?
Hi Guys, I have launched my website in october and it has already been indexed by google. Now I'm going to launch my redesign which comes with a new structure, content, links, etc. So the question is, do I have to resubmit my website to google to get rid of old links? Onsite Explorer shows links to my forum which has been spammed with p* stuff which has been already indexed as well. The forum is off now. I want to use SEOmoz to track my new website but I guess this could be a hard thing as old links etc will be shown as well. Is there any tool to let Google know about my changes? Does it affect my SEO in any way? Thank you for your help. Nick
Web Design | | NickITW0