Can you help with quality and interesting content ideas?
-
Hi
I'm ranking for "online biology degree" and "online wildlife biology degree" but I have bad content and I receive almost 100% bounce rate.
Can you help me with ideas on good content and interesting information I can provide for people looking for "online wildlife biology degree" and "online biology courses" "biology degree online"
Every idea would be appreciated.
Yoseph
-
Hi Yoseph, the first question I usually ask myself when starting planning a content strategy around a keyword is - "What information would I be looking for if I entered that search term?" So, for example, someone searching for an online wildlife biology degree is probably interested in course content, structure, accreditation, price etc. Make sure you include these basic elements.
Then I'd use keyword research to help shape other content ideas (FAQs, keywords optimised around specific modules and topics etc.). Google auto-suggest in searches and the Adwords keywords tool and two basic places to start.
I'd measure the audience's response to this content carefully in Analytics - which pages are most popular; where are readers spending longest; if you have a site search, what words are readers searching for; if you have a sales funnel, whereis it leaking. This data will inform your content strategy for providing content that will match your cusomters' needs. Good luck..
-
I asked for good ideas how to write good content. Please.
-
Unforunately, if you do not know how to write good content, you'd better take a course or tutorial or something because you probably won't get to far when it comes to ranking.
You can always get ideas of others, just do not steal or spin their content.
-
Thanks! I sent it to you in private message
-
Can you share your landing page URL? I'd be more than happy to take a look!
Kevin Phelps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How updating a post can influence seo
I have just read this great post from moz blog: http://moz.com/blog/google-fresh-factor But I haven't found nothing about updating post date. If I edit an old great post (now ranked 2nd after several months in 1st serp position) does it be better if I also update the date of the post in the wordpress post edit page? Thank you very much and sorry for my poor english. Bye, Dario.
On-Page Optimization | | Italianseolover0 -
Is This A Reason To Move Content?
Dear All, I am questioning my initial decisions when I planned a site due to reading lots of info on moz. Although what I have read has made me question what I have already done, I can't find anything that is specific to my exact case, so here goes. I recently built a shopping cart in OpenCart. I want the site to have lots of information on the products it sells. I have populated each category with at least 1000 words of content that is specific to the products in that category, also I have some information pages that have no products in them at all, just copy. So the shopping site actually has a few pages that look like a static website and a few that look like a normal shopping cart. My thought behind this was I wanted the pages with lots of info to rank and become authoritative, in some way elevating the whole site. I have recently put a blog on the site, and a combination of that, and reading Moz has lead me think that I should move all the content from the category pages to the blog, and deep link each blog post to it's relevant products and category. From what I have read it would be easier to get the blog ranking and acknowledged as an authority rather than 30 category pages. Also each 1500+ word category page will make at least 3-4 nice blog posts, and each post can be focused on a single keyword rather than a large category page that has maybe 3-4 keywords it's trying to rank for. Also the blog is much better optimised than a standard OC category page (even using extensions with them). The only negative I can see is moving the content, but the site is less that 2 months old, and the amount of link juice it has is negligible. Does google cut new sites a bit of slack in these situations of moving content around, or will I be seen as 'up to something' by google? I guess my question is, am I barking up the right tree? Or is the old adage 'a little information is dangerous' true in this case, and I just about to make a load of work for the sake of it with no real benefit. However, if I am to make such a dramatic change to the sites architecture I think the time is now, before things start gaining juice & rank. I hope I have explained my situation clearly and I thank anyone who can offer me any advice. Great forum, Thank you, Ian
On-Page Optimization | | cookie7770 -
Help! A site has copied my blog!
My site tanked on July 21 and I have been working so hard to bring it back up but nothing is working. Today I looked at "Links to Your Site" on Google Webmasters and I see a copy of my site on another URL. mysite.eemovies.org/mycategory/mypost The domain name is eemovies.org and then all my stuff is wrapped around it and all my content is there! How do I stop this?!
On-Page Optimization | | 2bloggers0 -
How long can rich snippets be?
How long (how many words) can a description tag of a rich snippets code?
On-Page Optimization | | seoflorida0 -
Duplicate Content Warning
Hi Mozers, I have a question about the duplicate content warnings I am recieving for some of my pages. I noticed that the below pattern of URLs are being flagged as duplicate content. I understand that these are seen as two different pages but I would like to know if this has an negative impact on my SEO? Why is this happening? How do I stop it from happening? http://www.XXXX.com/product1234.html?sef_rewrite=1 http://www.XXXX.com/product1234.html Thanks in advance!
On-Page Optimization | | mozmonkey0 -
Is there any benefit in on-site duplicate content?
I have about 50 internal pages on my site that I want to add a "Do it yourself tutorial" to in an effort to build the quality of the pages. Is this going to de-value the content if I put it on all 50 pages? It's difficult to write similar content 50 different ways.
On-Page Optimization | | BradBorst0 -
What is considered to be great quality content for e-commerce websites?
Hi there, At the moment I am building an e-commerce website selling a bunch of iphone accessories. I have been aware that great quality content is one of the most important factors for a site to stand out in the list of search results especially when it comes to google's latest panda update. I was wondering what is considered to be great quality content for e-commerce websites? It would be great if you could share some ideas about how to build/create fantastic content for e commerce websites. Many thanks!
On-Page Optimization | | PHDAustralia680 -
Cross Domain Duplicate Content
Hi My client has a series of websies, one main website and several mini websites, articles are created and published daily and weekly, one will go on a the main website and the others on one, two, or three of the mini sites. To combat duplication, i only ever allow one article to be indexed (apply noindex to articles that i don't wanted indexed by google, so, if 3 sites have same article, 2 sites will have noindex tag added to head). I am not completely sure if this is ok, and whether there are any negative affects, apart from the articles tagged as noindex not being indexed. Are there any obvious issues? I am aware of the canonical link rel tag, and know that this can be used on the same domain, but can it be used cross domain, in place of the noindex tag? If so, is it exactly the same in structure as the 'same domain' canonical link rel tag? Thanks Matt
On-Page Optimization | | mattys0