Is a Tumblr company blog good for SEO?
-
Hi,
We are in the process of gaining coverage and visibility over our SaaS service. And one of the work we're doing is, very much standardly, having our pro blog with content.
I see that most of companies/people are using a WordPress or a Blogger blog to achieve this. Another school is choosing Tumblr, which is a rising star.
But then I can't help to feel that there is something wrong with Tumblr. It doesn't appear in Google search at all... It is never in the top of the searches. And sometimes even search for an exact match of a known post extract won't show the Tumblr link into google Search.
What it means to me is that Tumblr has a very poor SEO-friendly policy.
I was also reading in different posts that it was indeed the case. Tumblr is bad for SEO.
I can't help but feeling confused and not really understanding how such a big social blogging engine couldn't get into google search... Or are they going twitter-like?
I guess my question will be:
"Is it good to have chosen Tumblr, or should I switch to either WordPress.com or Blogger using a custom DNS?"
Thanks for reading.
-
Tumblr is a bit controversial in the world of business blogging. Some people swear by it, and others say it is a waste of time – it doesn’t have the SEO capabilities or the customizability of the other two platforms, that’s for sure. If your target market is over the age of 35 , or if your business sells something that isn’t very visual, then Tumblr probably won’t fit your needs. But if you are in an industry or run a business that can use Tumblr to share images and quick updates, then you really should consider it despite its drawbacks.
My business doesn’t use Tumblr because we are a document filing service – how many cool, viral images can you imagine coming out of that? But Tumblr is great if your product is visual and you are willing to spend the time to talk to and engage with your customers. Remember that Tumblr users are very reciprocal - that means it is up to you to go through posts, comment, and like if you ever expect to attract people over to your business’s page. It’s also very easy to use, and a bit addictive, so once you get going you’ll likely find yourself spending a lot of time on the site. Just remember to get a custom domain for your business’s Tumblr and link to your blog on your homepage.
I hope this information will help you,
Good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
G+ company page custom url
Hi I thought these could only be strictly brand name and as suggested by Google however i see a clients competitor has added an obvious target keyword to the end of their custom url Does this have any benefit ? Is it advisable to try achieve similar for my client or is it bad practice since contrary to G's guidelines ? If it is ok to do similar how do you edit your custom domain ? All Best Dan
Social Media | | Dan-Lawrence0 -
Are there any proven SEO benefits of presence and popularity on Facebook, just as there is supposedly benefit from Google+?
How much does visibility on Facebook (or for that matter, Twitter) impact search engine results? I did see a post recently on SEOMoz recently related to that--- but do others have similar experience/ have data to show strong correlation between FB shares/ Likes and search engine results (on Google)? The second, FB-related question is: what are your thoughts on the effectiveness of Facebook for a B2B audience, particularly in a rather niche sector - let's say industrial products? Look forward to your views and answers! Thanks.
Social Media | | ontarget-media0 -
Social channels, tools sites for promoting a blog or article
Hello, I would like to promote blogs, articles etc. Can you give me some tips, advice on how to promote these? I guess everyone starts with Facebook, Twitter and LinkedIn. After that, Reddit, StumbleUpon. Any other good ways (penguin proof) to promote a blog, article etc? Any tools you use: SocialOomph or something similar? Thanks! 🙂
Social Media | | ThomasH0 -
Does anyone know of a good place where I can make or have an iframe hosted for a page tab on Facebook?
I just want a simple place that will host an image for the tab. I don't want it to look cheap or tacky (obviously) Any suggestions?
Social Media | | hwade0 -
Is there any SEO benefit to hosting your Facebook photos on your own site?
I will often post photos that I have taken to my Facebook page (either personal or my fan page). Sometimes these can get lots of likes. I got thinking that perhaps I host these photos on my site (i.e. www.example.com/images/photo1.jpg) and then share that "page" on Facebook. That way any of the likes would be counted towards my site. What do you guys think?
Social Media | | MarieHaynes0 -
What are current SEO Treads to improve your ranking
What are current SEO Treads to improve your ranking and increase the website Au What are the factors impacting SEO and how?
Social Media | | diyawards
How do you win over these Factors to ensure you get good results?
How do you measure these Factors (tools you use)?0 -
Social or SEO?
all, would you consider social bookmarking to be part of an SEO package or a Social Media Package? thanks
Social Media | | imageworks-2612900