What more to do for such a client
-
Hi.. We have taken a automobile spare parts clients SEO deal. 4 keywords to work on and competition is not that great also. So looks good.
For the first 2 months, we have finished doing its social bookmarking, social blogging , few directory submission and thre complete onsite SEO.
Now for the new months, what should be the new plans ?
What all things we can do for those 4 keywords ?
I mean, what more methods to promote ?
For this month, I have a new plan. Find all the related websites and send a personalized email to all asking them for a Link exchange.
Tell me more.
-
I'm going to be a little harsh here.
Does this website know your level of experience? Are you charging them appropriate to your level of experience?
The methods that you have used so far are not likely to make a huge difference in today's world of SEO. And, depending on how you are going through with this campaign you have the potential to do harm. Be very careful about what anchor text you are using. Overdoing social bookmarks and directories can cause a site to be affected by Penguin. See http://www.seomoz.org/ugc/are-seos-destroying-small-businesses-a-penguin-story
Reciprocal linking done on a large scale can get a site penalized. A few reciprocal links are not going to get a client penalized but are not going to be terribly effective as compared to one way links.
If you are not certain what else you can do for SEO, it's totally ok to ask questions and learn what works to rank sites these days but be careful that you are not doing your learning (and making mistakes) on someone else's dollar and with someone else's livelihood.
-
ohh sorry did I mention the URL -
take your time, read this first ..
-
Please please do not kill that website. Whatever, you are doing is killing the website. As the website is in automobile industry, there are loads of things to do. Do you have a social media marketing plan ready? What about the local seo strategy? How is the online structure of the website? Do you have a content driven marketing plan? Are you reaching out to your targeted audience by blogger outreach? Are you utilizing the power of email marketing? What you are doing in the engagement front? What plan do you have to improve the usability of the website?
-
Agree wholeheartedly with Sean here.
Link exchange?! Instead of writing emails to webmasters, write meaningful, useful content in this niche. Examples would include auto spare parts guides (how to install, what to look for etc), comparison guides between brands/products etc etc.
-
Well said Sean
Iain - Reload Media
-
Let me just start with saying...stop and take a step back.
Above you mention a bunch of outdated (directory submission) or just bad techniques (link exchange). I suggest you take a look at the SeoMoz beginners guide first to see what is all involved in SEO and than start from the ground up
-
Hi,
If your on site optimization is done properly then your focus going forward should be on the 2 activities listed below:
-
Link Building
-
Social Media Optimization
Some posts below that you might find useful in your SEO planning:
Building a Monthly SEO Action Plan
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One of our clients has a ranking anomaly happening...
Good afternoon, Mozzers! My boss and I noticed a weird thing happening in the rankings for one of our clients. Just in case the niche has anything to do with it, the client is an HVAC company. When my boss is in an incognito window and he googles "commercial HVAC Portland" - The client showed up at #8. BUT ---- When I googled the same keyword-string in an incognito window, the client showed up at #14. We are both on the same IP. And we did these searches within minutes of one another. Does anyone know why / how this might be happening? We'd love to hear your thoughts!
Intermediate & Advanced SEO | | TaylorRHawkins1 -
Client wants to show 2 different types of content based on cookie usage - potential cloaking issue?
Hi, A client of mine has compliance issues in their industry and has to show two different types of content to visitors: domain.com/customer-a/about-us domain.com/customer-b/about-us Next year, they have to increase that to three different types of customer. Rather than creating a third section (customer-c), because it's very similar to one of the types of customers already (customer-b), their web development agency is suggesting changing the content based on cookies, so if a user has indentified themselves as customer-b, they'll be shown /customer-b/, but if they've identified themselves as customer-c, they'll see a different version of /customer-b/ - in other words, the URL won't change, but the content on the page will change, based on their cookie selection. I'm uneasy about this from an SEO POV because: Google will only be able to see one version (/customer-b/ presumably), so it might miss out on indexing valuable /customer-c/ content, It makes sense to separate them into three URL paths so that Google can index them all, It feels like a form of cloaking - i.e. Google only sees one version, when two versions are actually available. I've done some research but everything I'm seeing is saying that it's fine, that it's not a form of cloaking. I can't find any examples specific to this situation though. Any input/advice would be appreciated. Note: The content isn't shown differently based on geography - i.e. these three customers would be within one country (e.g. the UK), which means that hreflang/geo-targeting won't be a workaround unfortunately.
Intermediate & Advanced SEO | | steviephil0 -
Client WIll Not Rank for Targeted KW Terms
Good Morning Mozzers, I am at a total loss. I have been working with a client in a "difficult" (to say the very least) vertical for roughly the past two years and for the life of me, cannot get these clients to rank within the top 3 for the targeted keyword terms. It seems that every time our targeted keyword begin to gain a little bit of traction and improve their ranking position, it is immediately followed by the same keywords plummeting shortly thereafter. I have done everything (in my mind) I can to try and get this client's keyword terms to rank, everything from revising the on-/off-page content, building citations, submitting the site to services like Yext, advertising on AdWords and Yelp, etc. but it doesn't seem to make any significant difference. I'm hoping that someone can offer some guidance into how I can get these clients to start ranking highly for the targeted keyword terms because I'm at a complete loss. I look forward to all of your responses! Thank you for reading. If you'd like to check out the site, the URL is: www.lawtonmd.com
Intermediate & Advanced SEO | | maxcarnage0 -
Our client's web property recently switched over to secure pages (https) however there non secure pages (http) are still being indexed in Google. Should we request in GWMT to have the non secure pages deindexed?
Our client recently switched over to https via new SSL. They have also implemented rel canonicals for most of their internal webpages (that point to the https). However many of their non secure webpages are still being indexed by Google. We have access to their GWMT for both the secure and non secure pages.
Intermediate & Advanced SEO | | RosemaryB
Should we just let Google figure out what to do with the non secure pages? We would like to setup 301 redirects from the old non secure pages to the new secure pages, but were not sure if this is going to happen. We thought about requesting in GWMT for Google to remove the non secure pages. However we felt this was pretty drastic. Any recommendations would be much appreciated.0 -
My client wants to rebrand their company including URL...
Hi all! An easy one for probably most of you. I have a client who wants to re-brand their business name and also match their URL to the new name. Their current domain name URL has been out there for over 5 years, and the site is performing quite well in search. Switching to a new URL will obviously be a very bad thing, but what are the options? newname.com redirect to the aged oldname.com, but when they are on the site, or when they find them in search, the oldname.com has nothing to do with the new brand. Or should we 301 every page of the oldname.com site to the newname.com be good enough? What is recommended? Thanks!
Intermediate & Advanced SEO | | BBuck0 -
What NAP format do I use if the USPS can't even find my client's address?
My client has a site already listed on Google+Local under "5208 N 1st St". He has some other NAPs, e.g., YellowPages, under "5208 N First Street". The USPS finds neither of these, nor any variation that I can possibly think of! Which is better? Do I just take the one that Google has accepted and make all the others like it as best I can? And doesn't it matter that the USPS doesn't even recognize the thing? Or no? Local SEO wizards, thanks in advance for your guidance!
Intermediate & Advanced SEO | | rayvensoft0 -
Client Can't Write His Own Articles
Hello, I'm helping a client put together an FAQ and 5 thorough, graphically stimulating, articles. The client can easily write his FAQ articles. However, he's not knowledgeable enough to write the 5 thorough articles, and hiring an expert to write them from scratch would cost a huge chunk of money. Should we have a writer put together an outline or rough draft and present that to the expert for editing? The client can afford that. Or what's the best way to move forward without costing a huge amount of money?
Intermediate & Advanced SEO | | BobGW1 -
A Client Changed the Link Structure for Their Site... Not Just Once, but Twice
I have a client who's experiencing a number of crawl errors, which I've gotten down fo 9,000 from 18,000. One of the challenges they experience is that they've modified their URL structure a couple times. First it was: site.com/year/month/day/post-name
Intermediate & Advanced SEO | | digisavvy
Then it was: site.com/category/post-name
Now it's: site.com/post-name I'm not sure of the time elapsed between these changes, but enough time has passed that the URLs for the previous two URL structures have been indexed and spit out 404s now. What's the best/clean way to address this issue?I'm not going to create 9k redirect rules obviously, but there's got to be a way to address this issue and resolve it moving forward.0