Why would a website rank lower than weaker site?

[Benjamin379]

Hi,

Today I noticed that my website is ranking one place lower than a competitor in Google UK ,despite my site having a stronger domain authority and page authority.  Is there a plausible reason for this, i'm slightly confused?

Thanks,

[Jinx14678]

The Metrics you see in SEOMOZ (and really any other SEO Tool suite) is just a combination of a few of the variables within the Google Algortithm

It is attempting to emulate the algorithm, but with thousands of less data points.

So to say that just because you have a better "Score" that you will rank higher for every term is impossible to say based off of SEOMOZ data.

Possible Reasons -

Better on page SEO for given keyword

Better Author rank/Trust in Keyword Niche

You could have a penalty for that keyword or phrase

The list could go on and on, but the best thing in my opinion is to not concentrate on how your opponent is beating you, but concentrate on creating more genuine user interest/buzz around your site/product/service

Shane

[KLLC]

Hi,

First of all I wanna tell you that GOOGLE is making us confused I was also searching for any strong reason for such results. I am giving you an example. I search for "buffalo web design" in Google US search and found a domain "http://www.buffalo-website-design.com/" having poor domain authority, google pr / alexa rank but was there at 2nd position despite the domain name was a keyword, Google was giving it a position.

I agree that Domain Authority/Google PR/Alexa Rank are some core factors to measure any website rank and those factors are still performing but sometimes strange results make us confuse and the is the key of Google's success.