Campaign set-up: root domain vs. subdomain

[csmm]

Hi,

I have a question about the proper way to set up a new SEOmoz campaign for a simple 5-page website (home, about, services, blog, contact). If I'm tracking only www.domain.com, does it make a difference if I set it up to track just that subdomain or should I track it at the root domain? Is it better to use the root domain? Are there pros or cons to using one over the other? If the website is expanded in the future, any future pages will most likely be on the same subdomain (e.g., www.domain.com/page).

Thanks in advance!

Carolina

[csmm]

Thanks, Darin!

[DarinPirkey]

If all of your future pages will be sub folders then you'll only need to track at the sub domain level.  I generally do the same thing you do but I ALWAYS track at the Root domain level.  Generally if you have different sub domains and want to track them separately then the sub domain radial is the best answer.  An example would be when you have different identities on your root domain at the sub domain level.  For instance, you want to track your blog at blog.example.com and you have an investor relations section at investors.example.com and you track them as separate campaigns.  Sub folder can be same scenario but at the sub folder level.  You want to track your blog at example.com/blog and the /blog is a platform or another installation of a CMS.  (hope that makes sense)  If you want to track everything that is on your root domain (both sub domains and sub folders) then choose the root domain radial.    Like I said before, I always use the root domain.  I think the other options are for specific scenarios only.

Let me know if you have any questions

Darin.