Anybody here look at Alexa Rank and or PageRank when doing research?
-
Any Seo'ers out there still looking at PageRank and or Alexa Rank?
Any suggestions on how to look at these stats?
I personally believe both are not relevant in todays SEO researches.
I'm i very wrong?
-
Very good point,
I hadn't thought about this yet. It could explain a lot. I've seen sites around with PR0 but a good link profile and was wondering why this is.
That might be the anwser.
Butt..... just spoke with a colleague about this and he mentioned his site got major penalties before (didnt even rank for its own brand name any more), whilst the pagerank went up from 2 to 3.
Man im confusing myself now again. Darned PageRank, so many sites with good PA and DA but Pr 0. So i or should i not get that link hahaha.
-
As Mat Bennett already mentioned, the information provided by Alexa is way to impartial in order to provide any relevant information.
As for PageRank, in correlation with other metrics it's useful to find out if a website was penalized due to suspicious link schemes or link selling. For example, if a 2-3 year old website is linked through tons of good quality links, yet it has no PageRank, then there's most likely something rotten with it.
-
I agree. Rand did a great column on this subject earlier this year. My takeaway? If it's not accurate, then why bother http://www.seomoz.org/blog/testing-accuracy-visitor-data-alexa-compete-google-trends-quantcast
-
Ehhh depends on what you are looking at them for
As competition analysis of others in your niche it can give you some insight into them and the landscape of your path ahead (as well as used in conjunction with other general cyber forensics tactics)
If using for link evaluation, if it is a PR 0 then it MIGHT be a bad sign (but also might mean nothing), but I truthfully am not sure how correct of a statement that is these days.
If using Alexa as a basis for an analysis of a possible exposure/traffic link, then it is in conjunction with other traffic tools a way to estimate the traffic/exposure your link might see.
But as an overall part of a big picture strategy I think they are useless, but still have their small role to play in conjunction with hundreds of other data points and tools.
Shane
-
I'm not sure that Alexa really ever had any relevance. It was always based on too small a sample and was too easily gamed for me.
Toolbar PR I suppose can still fill in a small part of an overall decision. However I can't think of many questions that you could answer looking at those two metrics alone.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Confused about sites ranking when compared to each other
I'm looking at the keyword "snow guards" for two competitor websites: snogem dot com (SG) snoshield dot com (SS) I've been watching these two for about 4 months. SG stays in the top 5 SERPs consistently, while SS bounces around from 15-20 on Google. I've looked at the competitive link comparison and SS appears to have a much better link profile when it comes to DA. Page specific metrics in OSE show SS with a higher mozrank, moztrust, internal followed links, linking root domains, total linking root domains, and linking C Blocks. It appears to me that SG has many more links, but their links seem to be many site wide exact match keyword links, and paid for advertisements on a major site in the metal roofing industry. Honestly the linking profile of SG surprises me that they rank so much higher than SS after the Panda/Penguin updates. I have two questions: 1. When competing against these sites, should I model SG's link profile? I'm nervous to because of my previous statement thinking they will get hit with Panda/Penguin like updates. 2. What would it take to bounce SS to competing with SG on the first page? Is the number of links the only thing this site is missing, or is there something else to focus on.
Competitive Research | | kadesmith0 -
How can stale, poor quality sites rank above fresh, high quality sites?
Dear Community, How is it that a Google search for temperature sensors shows the second result as site **A **(http://goo.gl/zRS1L) in a higher positionthan site B (http://goo.gl/3Xy2O) which is on the 2nd page of the SERPs. Site A blatantly does not follow Google's webmaster guidelines and recommendations for design, content or code. Site B scores an 'A' for on page analysis using SEOmoz, it also has a much higher number of root domains in and Moz rank, we have checked that site B has only quality inbound links, and anchor text is natural, it follows Google's guidelines for content and code diligently, and it is on an older domain. We are satisfied that site B has not been penalised by Google, e.g Penguin algorithm updates. We have also done a website verification with Google. Site B has fresher content compared to site A. Site B also has a sitemap yet site A doesn't. We're satisfied that we can rule out the following Algorithm Factors: Penguin algorithm updates Google Notified penalties Dodgy Inbound links Dodgy Anchor text Website verification with Google Fresh vs. static content Sitemap present Server Speed Server location Domain age and about 170 other algorithm factors Does anyone have any ideas as to why site A is ranking higher than site B in Google.co.uk? Thanks in advance. CD.
Competitive Research | | chichesterdesign0 -
Competitor Keyword Rankings
Is there a way within SEOMoz to uncover the keywords your competitors rank for and their respective SERPs? Thx
Competitive Research | | qiherbs.com1 -
How is otr ranking?
With the only content a list of links to realaudio files, how is the website, otr ranking?
Competitive Research | | newmon0 -
Question about Keywords & Ranking
I hope this isn't too basic of a question, but I am confused about something. If you use the Keyword Research tool and type in "Stained Concrete Flooring", the 3rd result (stainedconcrete.org) has the lowest numbers of any of the sites in the top 8-10... Is it because they have a large amount of traffic? or is there some other factor that I am missing?
Competitive Research | | Timvroom0 -
API's for User Profiles other than Alexa
Hi, We are building an app that requires some audience profiling of websites as part of its architecture. Alexa provides some of this info, along with visitors by country which is useful, however I am quite skeptical of the information it provides as it is well known it can be way off (particularly on smaller sites), so are there any other API's that provide better data along the same lines as Alexa? NOTE - The app will profiling websites without having their authorized logins etc, so it needs to be an API that doesn't require authorisation from the website to get the data . Many Thanks
Competitive Research | | James770 -
Sites With Duplicate Content Ranking Way Higher
The site I am writing about is easendtorontohomes.com I don't get it. I see that some of my competitors have more inbound links and have been around longer. Their SEOmoz trust etc is also higher. But I don't get how many could possibly be ranking higher since they're sites are all template based site via Web Tech Design and the content is duplicated from one to the other. The other weird thing is that they do everything wrong - they stuff their keywords tag, some of them use the same keywords/meta data on every single page, some of them don't even have meta tags, some of them don't even have a blog with ANY original content. Apart from listings EastEndTorontoHomes.com has TONS of original, well-researched, and keyword rich content. I just don't get it. Is it possible that google has some sort of relationship with that company? Or am I totally missing something? Some of these sites include: tinasmith.ca, mikeclarke.com, teamkassen.com
Competitive Research | | annasus0 -
Can i have chance to rank higher than official website in google local domains ?
Q : can i have chance to rank higher than official website in google local domains ? for example : rank higher than microsoft,kaspersky,nokia etc... in google italy or google germany or any other local domain for google
Competitive Research | | activeacts0