Diversifying anchor text question
-
Hi,
I've seen a new article by Dr. Pete on diversifying links for 2013 (http://www.seomoz.org/blog/top-1-seo-tips-for-2013), now my question is this:
Dr. Pete talks about mixing up the anchor text for links, is so we don't get caught out by Google or actually mixing it has a better impact?
For example:
1. 20 anchor text links targeting just the target term.
2. 20 anchor text links targeting 4 variations of the target term.
Is number 2 recommended so things look natural or does it actually have a better impact on SEO.
Thanks
-
Hi,
I see it that diversifying the anchor text will make things look more natural instead of looking like trying to target a specific keyword. Furthermore, by mixing up the anchor text linking to the a targeted page, you are targeting multiple keywords that are related to that page. Hopefully, that page can be ranked for multiple keywords.
-
IMO, Anchor text diversification has a lot to do with your niche market and industry. For instances, in your industry if all the sites ranking on top have very targeted anchor text with no major diversification as such then you might want to take that route while if sites in your industry have unrelated (with respect to keywords targeted) anchor text - like brand names, click here, read more then you should work in that direction because you might play but cannot compete in soccer while wearing tennis shoes.
-
Hi there,
straight answer would be, diversity in the anchor text makes your links look natural and they can have an in-direct positive impact on your SEO efforts overall.
Anchor text diversity will not have a direct impact (positive) for your SEO efforts as the search engines will not be able to relate the text in the anchor with that of the landing page's content.
But anchor text diversity will have an in-direct positive impact because of the fact that the search engines will see or feel your links growing naturally with varied anchor text which is the case with super authority big websites on the Internet. Hope this helps.
Best regards,
Devanur Rafi.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to go about product comparison text?
Our website is in the midst of a massive content enrichment project - we're moving from mostly catalog content to optimized web content. Our catalog and copy teams are hoping to include more product comparisons on the web (e.g. "unlike composite basketballs, rubber one's are more X..."), which can certainly provide useful information to our shoppers! However, from an SEO standpoint, we seem to have confused search engines when doing this in the past (i.e. the example above is currently ranked for a "composite basketball" term, not a rubber one). So... What is the best way to provide useful product comparisons without confusing search engines?
Intermediate & Advanced SEO | | laurenf0 -
Href lang and multilingual question
Greetings Moz-Hive mind! I'm hoping you can help me on the internationalisation conundrum below; We currently have a website with three distinct 'locales' US, SEA and UK we automatically redirect customers using IP recognition to a locale which matches, we also determine their currency based on IP. The issue we currently have is a lot of duplicate content and no use of href lang or rel=canonical tags etc... My proposed structure would be to create a locale based directory for the three locales we offer. / - being US and most other Worldwide /uk - being UK /as - being Hong Kong and other Asian territories. How would you suggest we set up the href lang tags for these? Because technically there are going to be multiple language possibilities within. Our main customers are English only if this helps. Also as a secondary question, how should I set up the Google Search Console settings for each of these directories? Many thanks in advance.
Intermediate & Advanced SEO | | Ashley-Jacada0 -
Domain Name Redirect Question
My agency just built a new website for a client who is a franchisee. It's not launched yet - it's currently under an IP address. I suggested to client that he buy a keyword-rich domain name for it, which he did. Then he found out that the franchisor will not allow it to be his main domain name. They want him to use a domain name with the franchisor name in it. But they WILL allow him to put a 301 redirect on that franchisor-approved domain name, and redirect it to his keyword-rich domain name. He is interested in having my agency perform an SEO Campaign for this new website. But would SEO and link marketing work for a website that has a new non-keyword domain name that 301 redirects to a new keyword-rich domain name?
Intermediate & Advanced SEO | | netsites0 -
Will aggressive use of branded keywords in anchor text attract Penguin’s wrath?
I'm working on a site for a serviced apartment site http://www.alcove.co.in/ which offers apartments in 9 cities in India. Site was ranking in 1st page of Google for “serviced apartment + city” for 7 cities until sometime in Jan 2013. However organic traffic has been gradually falling since sometime in September 2012 (40% fall this month over same period last year). There’s been no sudden fall in traffic which we may link with any Penguin update. There have been no warning messages in Google WMT. Even today the site ranks in 1st page for 3 cities; however ‘Serviced apartments bangalore’ which was the biggest revenue earner, is not ranked in first 5 pages. My questions are whether will aggressive use of branded keywords in anchor text will attract Penguin’s wrath, does Google makes allowance for case when company's name includes keywords. In our case, company name is Alcove Service apartments, could there be some other reason for fall in ranking/traffic? The distribution of anchors (external links, multiple links from same domain are counted) is : percent
Intermediate & Advanced SEO | | anand53
Keywords 34%
brand+keywords 43%
Natural 4%
only brand 11%
URL 7% For the above, Brand = ‘Alcove Service apartments’ or ‘Alcove Serviced apartments’ brand+keywords = various combinations of ‘alcove’ + [‘guest houses’ or ‘hotels’ or ‘accommodation’] + city1 + city2… Intriguingly, Open Site Explorer analysis of domain metrics (Domain Authority, Followed Linking Root Domains, etc) ranks Alcove higher than all but one site appearing in 1st page of Google for ‘Serviced apartments bangalore’. Most of alcove’s links are from article directories (no spun articles were used), directories and link exchanges with relevant sites. Any suggestions and guidance on what we could do to remedy the situation would be greatly appreciated! Thanks0 -
Duplicate Content Question
Hey Everyone, I have a question regarding duplicate content. If your site is penalized for duplicate content, is it just the pages with the content on it that are affected or is the whole site affected? Thanks 🙂
Intermediate & Advanced SEO | | jhinchcliffe0 -
301 redirect via htaccess question
So, I have www.sitea.com and www.siteb.com I want to redirect SOME pages from www.sitea.com to www.siteb.com (example: www.sitea.com/plugins/wp/ to www.siteb/wp/ etc ) and the rest of any pages left, to the homepage of www.siteb.com. It is something with conditions... any help, please?
Intermediate & Advanced SEO | | jasmin280 -
Page Titles... question about which is better
Hi, I'm kind of a newbie and I'm working on an e commerce website. I would love to be able to optimize the site so that the keyword "dog boutique" was ranking for the homepage. B/C a lot of the pages call from php to create the meta data, most of generated page titles look like "Product Name, Category - Moondoggie Dog Boutique" My question is would it be more helpful to just have Moondoggie Dog Boutique on the page title on the page I would like to rank for "dog boutique" and use Moondoggie Inc. or Just Moondoggie in it's place on all of the other pages? Would this help or make it worse? Thanks! KristyO If you would like to see hte site: http://www.moondoggieinc.com
Intermediate & Advanced SEO | | KristyO0 -
Another deduplication question.
Where an existing website has duplicate content issues - specifically the www. and non-www. type; what is the most effective way to inform the searchers and spiders that there is only one page? I have a site where the ecommerce software (Shopfitter 4) allows a fair bit of meta data to be inserted into each product page but I am uncertain, after a couple of attempts to deduplicate some pages, which is the most effective way to ensure that the www related duplication is eliminated sitewide - there is such a solution. I have to own up to having looked at ,htaccess 301 redirects webmaster tools and become increasingly bamboozled by the conflicting advice as to which is the most effective way or combination to get rid of this problem. too olod to learn new tricks I reckon 😉 Your help and clarification would be appreciated as this may help head off more fruitless work.
Intermediate & Advanced SEO | | SkiBum0