SEO Ads On Third Party Job Sites?
-
Hello all,
I seriously doubt I will get a reply to this as I'm guessing no one has experience with it. if you do though then I would appreciate any information either via comment or PM.
Basically, I need to know how I can improve the rankings of job posts within the third party sites. An example would be totaljobs.com, how can I improve the rankings of advertisements that are posted there or is it simply ranked by date and location?.
When I had my eBay business, I did a lot of research on eBay SEO and discovered some important factors for ranking within the eBay website. I'm basically wanting to do the same here on job board websites for job ads posted to them.
Their algorithms won't be as advanced as Google etc so I'm guessing if they do they will be open for higher keyword density levels and that kind of thing..
I've googled it quite a bit and can't find any information at all on it.
Thanks.
-
From a programmer's perspective I would assume a basic algorithm exists where your search is partially matched, then shown in reverse order (most recent first).
If they're clever they might match other factors from your profile against the job requirements - e.g. if you have a required qualification, or previous experience.
As it's been a while since I applied for a job and the last job site we built was over a year ago, I can't speak for 'most job boards'. If I were you I'd give a few a spin and see if you can work out what's going on when you search. Try some non-logged in searches, then set up a profile and try again, see if the results are different.
Martin
-
Hi Martin,
Thanks for the reply. Do you think that most job boards use some kind of algorithm to determine results or do you think they simply arrange by most recent?.
I'd love to hear your thoughts on this.
Cheers.
-
My initial opinion would be to do all your 'standard' SEO activities as far as you have the ability to
1. Get your keyword choices right
2. Get the on-page optimisation right based on (1)
3. Link Build/Social Media ShareAnd couple all of the above with some competing page analysis and see why those pages are ranking for the relevant keywords.
As it's a third party website you may be limited in terms of implementing (2) but do what you can and use SEOmoz's on-page tool to guide you on this. So in essence, not much different from any other campaign.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site migration 301's list on Apache server - when do I take the old migrated URLs off our 301 list?
Howdy! The site was migrated last year to a new platform, therefore the URLs were migrated over using 301 redirect rules. Since then, the server has a huuuuge list of rules for URLs and I wanted to know when can we start taking these off of the list? And, how can I test to see if they are still indexing, do I simply just add the url to the google search bar? Thanks Guys! Kay
SEO Learn Center | | eLab_London0 -
Developing A Survey To Assist With SEO Plan
Hello everyone, I searched through the forums to see if this has come up but it appears that it has not. I am in the process of developing an SEO plan for a client as part of an educational research project. As part of general research, we are planning on sending out a survey/questionnaire to all of the client's contacts in order to help us develop the SEO plan. Obviously a big emphasis would be placed on keywords (i.e. what keywords would you use if you were looking for ______) but there are other areas to look at as well. So, I would greatly appreciate any suggestions regarding the types of questions to ask in a SEO research project like this. What would you ask? What would you be interested in? If clarification is needed, please let me know.
SEO Learn Center | | Function50 -
Local SEO Practice: Creating a Fictitious Business?
Has anyone tried fabricating a fake, brick-and-mortar store as an SEO experiment? Sort of along the lines of what Starwood is doing (check out this Wikipedia experiment with the Test Galaxy Sheraton), but with a legitimate physical address and all? Was it useful? And are there any potential legal troubles that could arise from borrowing a vacant address? I'm thinking this could be helpful for my Intern to gain practical experience in local SEO, without the politics of working for a client But I wouldn't want to blight that address for future occupants if the experiment went horribly awry. We could instead offer pro bono services to a small business with a limited web presence – that would be useful to her, and constructive. But I'd like to have a better understanding of what signals Google looks for when deciding whether to index a website in local search, and see whether possible to dupe those algos. What are your thoughts, Mozzers? .
SEO Learn Center | | sweetfancymoses0 -
Good technical SEO resources for a newly hired front end dev who has no SEO experience
I am a SEO/product manager for a big online publisher. I work with several front end developers who have great technical and design skills, but zero SEO or social media knowledge. I end up answering a lot of SEO 101 questions and/or making them redo things with SEO and social media in mind. What are some good resources for them? I was already going to send them these SEOmoz links. http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development http://www.seomoz.org/beginners-guide-to-seo/how-usability-experience-and-content-affect-search-engine-rankings Can anyone recommend other, more thorough, more technical reading and reference materials (print or online)?
SEO Learn Center | | EhrenReilly0 -
Suggestions for Best SEO tools and extensions for chrome?
The only browser I am very comfortable working with is chrome. There are plenty of extensions and tools for it but adding them all makes it slow. could use some suggestions from experienced chromers which are most effective extensions for SEOs in Chrome?
SEO Learn Center | | GulitUpadhyay0 -
Missing SEO Moz Blog Post
I cannot find the blog post that I read earlier this month. I thought I had bookmark it, have checked my browser history and the link seems to be broken. The blog was 'Search Engine Marketing Tactics and Strategies'. Can anybody please provide the link? Thank you.
SEO Learn Center | | angie_corel0 -
.ca and international SEO
So we are building out on some of our Ecommerce sites, and expanding and adding .ca domains to our already established .com. What techniques have you used to generate success in similar launches to this one. I will reply to each response with thoughts and questions 🙂 Enjoy the discussion 🙂
SEO Learn Center | | Blargh1230