Better rank VS Better Title Tag
-
I changed my title tag to encourage a better CTR by looking less keyword stuffed and my rank dropped from #2 to #5. So what do you think is better a title that business name first unlike everyone else who is just keywords first or a more google friendly title that looks like everyone else?
-
I generally use heading of the landing page as the title tag. This makes the title tag relevant to the landing page and it also improves the CTR (provided your landing page handing is really Click worthy in the first place). I use business name at the very end of the title tag and never at the very beginning no matter how big a brand is. I also don't repeat keywords because they don't help SEO wise and make the title tag looks spammy. i hope it helps.
-
Which of these will get the clicks?
FamousBrand.com | Brown widgets in all shapes and sizes.
EgolsLittleBiz.com | Brown widgets in all shapes and sizes.
Famous Brand will get the clicks.
============================
Now, which of these will pull the clicks from a person who is quickly scanning the SERPs?
EgolsLittleBiz.com | Brown widgets in all shapes and sizes.
Brown widgets in all shapes and sizes.
Now you know why I rarely use my biz name in a title tag. People will see it in green in the second line of the Google listing if they really want to know which site they are clicking into.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google not giving ranking to the intended page of my website.
Hello friends, This is my very first question, I hope I will explain my issue correctly. I have created two pages related to SSC CGL keyword on my website: https://www.ibtindia.com/ssc-cgl-notification-exam-date 2) https://www.ibtindia.com/ssc-cgl-apply-online I want to target the keyword SSC CGL Apply Online on the 2nd URL but Google is only considering the 1st page for all the "apply" related keywords as well. Can anyone suggest to me how to get the second page in rankings for its intended keywords? I will be very thankful for this help. I tried adding image but its showing dummy. Please you can check it op GOOGLE SERP Second page
Search Behavior | | namitathakur0 -
Google smacked my site and dropped all rankings, can't find out why
I have checked out everything, I mean everything. We have no dupe content, our content is a little thin, but it is ours and accurate enough to help our customers.We follow all SEO guidelines and make sure we de-index any pages with no / little content (like privacy, or faq) All in all, we haven't done any major updates to the sites, and everything was great (page one on almost all kw) but beginning of the month, all kw wiped to the second page, than third, than back to one and now pretty much gone (rank 100-200) I really don't know what to do. We didn't receive a manual action, and the last algo update was nothing big to cause such a drastic change. Meanwhile our competition (multiple sites) are gaining in ranks and nothing happened to them (most of them have even less content and not even SSL) Negative SEO is out of question, I check all links via ahrefs every other day. Any help is appreciated Thanks
Search Behavior | | s-s0 -
Image ranking in Google but not in Bing and Yahoo search results
Hello, I have one image from my blog post which is ranking well (ranking in first page for all related keywords) in Google web search as well as image search. Getting pretty good visits from the image result itself for past few days. But this image doesn't appear/rank anywhere in Bing and Yahoo search results. Can anyone tell any specific reason for the same? Any methods to follow? Any solution? Please guide me.
Search Behavior | | zco_seo0 -
Google ranks our competitor above us on 1000's of branded queires!!!
Hi all, I have noticed a very bizarre phenomenon in Google SERPs. When I search for a branded keyworks [Product + our brand].
Search Behavior | | ref.price
Amazon.fr appear above us on thousands of results. Google even ranks Amazon above us for queries like [ PriceMinister google plus]. I have tried to ask Google about it but I can’t seem to get an answer. Here is the topic I posted on Google’s forum: http://productforums.google.com/forum/#!category-topic/webmasters/crawling-indexing--ranking/DFvTPr14o_o This seems like a mistake on Google’s side, some kind of semantic association with our two brands! Basically they are sending our customers to our main competitor even though they specifically searched for our brand (PriceMinister). I find the phenomenon quite interesting for the SEO community and frustrating for our company. Does anyone have ideas on this one? Do you think it's a bug from Google? Cheers Oliver0 -
Local vs Global Search Results Yield Very Different Rankings Lately
When I monitor my website's rankings, I always do it from Canada (direct connection) and from the USA (using a VPN in Arizona). I've been monitoring rankings this way for the last 3 years. Most of the time, I got similar results (-5 / +5) from both location. My website is a ".com" and targets an international audience. Lately (is it since Panda 22?), I've seen dramatic differences in rankings from both locations. Some keywords will rank in the top 10 on Google.com (from the USA) while they will appear on page 3, 4, 5 and even lower on Google.ca (from Canada). The thing is, the top 10 results on Google.ca are not even from canadian websites. Fact of the matter, there are even some results from India websites (.in) in the top 10! I understand that Google.ca will give advantage to websites from Canada (or targeting the canadian market / .ca domain name) over international / US websites but there's never been such a huge difference in rankings until lately. Has anybody else experienced this? What are your thoughts?
Search Behavior | | sbrault740 -
Is a Shorter Page Title Better?
Is there any evidence that SEs give a greater weighting to keyword phrases in the page title if there are less characters? For example: 1. "Buy Silver Bullion" 2. "Buy Silver Bullion Coins Bars Rounds Easily Privately Securely" The key phrase I am trying to optimize for is "Buy Silver Bullion." To my knowledge, current practices would say the 2nd phrase is better optimized since it contains more keywords and it has a few USPs. But is there any evidence that the 1st example would be higher ranked in google for the phrase "Buy Silver Bullion" because it is more focused than the 2nd?
Search Behavior | | nwright0 -
How do I get my report to show ranking for a location such as pittsburgh or columbus?
I am not interested in US ranking only Pittsburgh and Columbus as that's where my client's offices are located. Are there settings to help me view our rank on our areas? Thank you!!
Search Behavior | | IEInteractiveServices0 -
Has anyone yet seen any Search or User benefits from implementing any Schema tags (as in Schema.org) ? Thanks
Schema tags have been around for a while, am really interested in knowing of any noticeable benefits seen by anyone who has had experience of implementing Schema tags.
Search Behavior | | SimonCullum0