Best way to manage SEO for a massive events listing website.
-
I run a website that tracks entertainment for the entire state of South Dakota. While I've made some fantastic strides in gaining traffic, I feel lost on how to manage all those entries in an SEO friendly manner. I have a TON of errors showing on my crawl diagnostics and I just don't know what to do. The nature of the website is such that there are going to be duplications all over the place. I know that I can help some of this by getting my canonical links setup properly (that's coming in my next version of the site's theme), but what else should I do to make those event listings friendly for the SE's??
-
You are very welcome JC. Don't give up on your rich snippets. I think it was Richard Baxter who recently said that the most common problem he's seeing with micro-data is people giving up too soon when they don't see Google picking it up and displaying it right away. It could take 6 months. Just hang in there, and by all means try the tool. I bet it works
-
Thanks Dana! I have been using microformats in the code and hoping that Google would start using that in the snippets, but so far they haven't thrown me a bone. I'll check into this and see what I can do with it! Thank you so much.
-
Hi JC, You're in luck. Google just rolled out a new tool, specifically for events, that helps you get them set up with Structured Data without having to go in and code your pages. It's called the Data Highlighter Tool. Here's a linke to the offical post announcing it: http://googlewebmastercentral.blogspot.com/2012/12/introducing-data-highlighter-for-event.html
Here is a quote: "Data Highlighter is a point-and-click tool that can be used by anyone authorized
for your site in Google Webmaster Tools. No changes to HTML code are required.
Instead, you just use your mouse to highlight and "tag" each key piece of data
on a typical event page of your website:"Log in to your Google Webmaster Tools and click on "Structured Data" in the left Nav. - then click the subcategory "Data Highlighter" - Watch the brief video, then click "Start Highlighting."
I am hoping (for the love of God!) they add the same kind of simple tool to allow Webmasters to markup other types of data like product videos and reviews.
I hope this helps you out a little. Given that this tool is specifically designed for sites with events, it should be a perfect fit!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why DA of my website is not increasing
Hi, Everyone.
Technical SEO | | Lauragabriel
I hope you are well So my question about Moz DA. I would like to ask that I have increased the content on my website which is related to Best Machete. I've done all the things that Google asks us to do for ranking and I'm avoiding wrongdoing. So what else do I need to do to increase Moz DA of my website?
So Please, If any one know also guide me, I would be grateful to him/her.0 -
What's the best way to handle product filter URLs?
I've been researching and can't find a clear cut answer. Imagine you have a product category page e.g. domain/jeans You've a lot of options as to how to filter the results domain/jeans?=ladies,skinny,pink,10 or domain/jeans/ladies-skinny-pink-10 or domain/jeans/ladies/skinny?=pink,10 And in this how do you handle titles, breadcrumbs etc. Is the a way you prefer to handle filters and why do you do it that way? I'm trying to make my mind up as some very big names handle this differently e.g. http://www.next.co.uk/shop/gender-women-category-jeans/colour-pink-fit-skinny-size-10r VS https://www.matalan.co.uk/womens/shop-by-category/jeans?utf8=✓&[facet_filter][meta.tertiary_category][Skinny]=on&[facet_filter][variants.meta.size][Size+10]=on&[facet_filter][meta.master_colour][Midwash]=on&[facet_filter][min_current_price][gte]=6.0&[facet_filter][min_current_price][lte]=18.0&per=36&sort=
Technical SEO | | RodneyRiley0 -
Best Web-site Structure/ SEO Strategy for an online travel agency?
Dear Experts! I need your help with pointing me in the right direction. So far I have found scattered tips around the Internet but it's hard to make a full picture with all these bits and pieces of information without a professional advice. My primary goal is to understand how I should build my online travel agency web-site’s (https://qualistay.com) structure, so that I target my keywords on correct pages and do not create a duplicate content. In my particular case I have very similar properties in similar locations in Tenerife. Many of them are located in the same villa or apartment complex, thus, it is very hard to come up with the unique description for each of them. Not speaking of amenities and pricing blocks, which are standard and almost identical (I don’t know if Google sees it as a duplicate content). From what I have read so far, it’s better to target archive pages rather than every single property. At the moment my archive pages are: all properties (includes all property types and locations), a page for each location (includes all property types). Does it make sense adding archive pages by property type in addition OR in stead of the location ones if I, for instance, target separate keywords like 'villas costa adeje' and 'apartments costa adeje'? At the moment, the title of the respective archive page "Properties to rent in costa adeje: villas, apartments" in principle targets both keywords... Does using the same keyword in a single property listing cannibalize archive page ranking it is linking back to? Or not, unless Google specifically identifies this as a duplicate content, which one can see in Google Search Console under HTML Improvements and/or archive page has more incoming links than a single property? If targeting only archive pages, how should I optimize them in such a way that they stay user-friendly. I have created (though, not yet fully optimized) descriptions for each archive page just below the main header. But I have them partially hidden (collapsible) using a JS in order to keep visitors’ focus on the properties. I know that Google does not rank hidden content high, at least at the moment, but since there is a new algorithm Mobile First coming up in the near future, they promise not to punish mobile sites for a collapsible content and will use mobile version to rate desktop one. Does this mean I should not worry about hidden content anymore or should I move the descirption to the bottom of the page and make it fully visible? Your feedback will be highly appreciated! Thank you! Dmitry
Technical SEO | | qualistay1 -
Relaunching website seo audit
Hi People, We are going to Relaunch the website(https://www.y-axis.com). Url remains the same; the website has good SEO (Ranking, Leads, Traffic...). Website skin (layout, content) is going to change.Hence, would like to know the precautions to secure SEO. Please provide us necessary SEO Checklist for the above request.
Technical SEO | | Anshul.S1 -
Redirects - How Best to do this ?
Hi I am looking to close Website A which has many pages. I would like to keep the home page and add some great content to it with a link pointing to Website B. As for all the other pages excluding the home page , how is it best to approach them on Website A. Should I redirect them all to the home page of Website A which will tell Google thoose Pages are no longer needed and to prevent the visitors from seeing a 404? My Main aim here is to not lose any visitors to Website A by sending them to Website B but also to hopefully pass any Page strength from Website A to Website B Thanks Adam
Technical SEO | | AMG1000 -
Is Buying Domains Good For SEO? Can I 301 redirect domains to an Original website?
I have a friend that purchased multiple domains related to their website. Each of these domains have the back ground of the original website and irrelevant content on them. Is is possible to redirect the various domains to certain pages on the original website. For example if the website is www.shoes.com and they purchased domains such as www.leathermensshoes.com and a few others related to the website. Is it SEO friendly to link the domains purchased to the original website?
Technical SEO | | TSpike10 -
How do i implement event tracking
Hi, Please excuse me for being too simplistic or dumb. I haven't had any experience in Event tracking so far. So, Please help me out I want to track how many persons have clicked on "subscribe for Newsletter" button on website - http://bit.ly/w7iwdh Pls can anyone paste here the code to implement this ?
Technical SEO | | seoug_20050 -
Seo template for new website
I am revamping my website (www.UltimateBasicTraining.com). It's going to be major and I am concerned about the potential traffic loss since over 60% of my overall traffic comes from organic search results in the military basic training area. Are there any good SEO website templates I can start from? I see a lot out there but would prefer the advice of professionals. Thanks
Technical SEO | | TheVolkinator0