How effective are online press releases for SEO purposes?
-
As part of a SEO program for a small business, how effective are optimized, online press releases?
-
A service like pr web is very good for well written and targeted releases. It's ability to target specific journalists and niches can mean you get decent secondary coverage on niche sites e.g the last pr I wrote got covered by a local news site. Links on many pr sites themselves are worth next to nothing as google must have them on their panda/penguin radar.
-
Doug- Its kind of like getting dressed up for a big party. Someone could ask you how important is it to wear a nice shirt? The answer is it is important; but so is fixing your hair; your shoes; brushing your teeth etc...Optimized online press releases are an effective part of your overall strategy if you have interesting stuff to release.
If you do online releases, to optimize make sure that you do several important things:
- Anchor text links (3 are recommended). Make sure they link back to your product or solution page, to your blog post which will mention the release and of course your home page.
- Make sure you have images. Pictures and videos can DRAMATICALLY INCREASE your CTR. In the images make sure you have alt-tags....
- Make sure your title of the release is keyword optimized. And make sure you have your money keywords in your descrioption tag (meta tag).
- URL string-make sure your keyword is in there. All of the online PR companies do something different, so make sure you include it.
Good luck. Hope this helps.
Mark
-
I'd say they can still be fairly effective for SEO. However, in a post-Panda environment you'll need to be pretty careful on the distribution. Quite a few press release distribution services got Pandalized rather badly.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mobile Version SEO question
Hi there, Quick question on mobile SEO. Basically, I don't think I can effectively format my mobile website design unless I just build it as a collection of pictures. This way it'll be possible to format so it doesn't look a jumbled mess. My question - if my mobile version is just essentially HQ screenshots/pictures put together, how will that affect my SEO for mobile? PS if anyone has suggestions on how I can design my mobile version without affecting desktop I'd appreciate it. I'm using shopify and across many of the themes I've tried whatever I design on desktop has to format on mobile as well. To my knowledge only wix allows you to independently edit the mobile and desktop versions.
Content Development | | markellw0 -
Question About Embargo'd Dates and SEO Timeliness
Hello, this is a very specific SEO issue my company and I often have so we want to get a definitive answer for it. Let's say we're writing a guide about a product. Would we be better off releasing that guide as soon as we can (the information embargo date) or is it better to post that guide on the day the product officially releases for the public? We really don't know the answer here, because while we understand being first is very important, we wonder if timeliness with when people are searching for the information matters more. Thanks for all the help, Moz community!
Content Development | | TwinfiniteSEO0 -
Duplicate Content - Joint Press Releases
One of my clients posts Joint Press Releases with it's partners on their blog. The client's partner posts the exact same press release on their website. I think this must meet the Duplicate Content flag... does anyone have experience in dealing with this? Sarita
Content Development | | sarita-2201190 -
Are there any tools available for wordpress that can help with SEO?
I'm looking for a wordpress plugin that that keeps current/updates with all the changes that constantly take place on various search engines. Is there such an addon that meets this criteria?
Content Development | | uofmiamiguy0 -
Issues with copying online forum reviews on own website
Apologies- I asked a similar question the other day but did not word it as clearly as possible. We are looking at having a text box of 'What customers say' on our product pages using reviews written about us online (to remain factual) and wanted to know if this created any issues relating to search engines finding matching content on two separate websites? Will this have any SEO implications as effectively we are 'plagiarising' the content in the eyes of the bots even though it is just customer opinion of our own products right? Thanks in advance.
Content Development | | jannkuzel0 -
Will using online forum reviews create duplicate content issue?
We are looking at having a text box of 'What customers say' on our product pages using reviews written about us online to remain factual and wanted to know if this will create duplicate content issues? Thanks in advance.
Content Development | | jannkuzel0 -
Online proofreading service
We are mostly writing our own article but need a helping hand proof reading and putting the final touch on the articles. Any ideas to online services offering this?
Content Development | | Resultify0 -
Does anyone know if a large forum can impact your seo rating on specific terms?
I have a large forum and I'm trying to figure out how to leverage it for SEO. Hopefully it'll help. Any advice? Does google ignore forums?
Content Development | | RamseySolutions0