Keywords and Getting Started with them to the top of the Search Engines
-
We are an online Saas Based startup. Strongly 70% of our daily users come directly to us since they know us by the url .
Now there these 30% who scout for software's like ours online. Get to us by some hook or crook and then maybe end up giving the trial a shot.
Our Main site is only of say 5-6 pages. These pages have basic info about our product , pricing and contact etc.
What I wish to understand is that when one says" getting those keywords to the top of the engines rankings" who do you mean by these - I presume one means that get the keywords you want to compete for and then push in "Adwords" or better content pages?
So If I want to rank well - then my websites should have good content pages you mean? Is that correct-? That means now I have to write good content on those keywords or around those keywords- without that there is no hope to come on good on engines right? Correct me here if I sway away from the actual meaning.
Next I wish to have campaigns setup in google adwords keeping in mind those competitive keywords - here again does content on my website play a role? If I have no content and then have google adwords setup does that help? Please advice
How long before I add good content pages and expect them to show up in my analytics etc?
Thanks
-
Read this and watch the other.
-
Great thanks for the advice. So now I suppose good quality content increase the quality score which in turns helps in lower CPC
For the crawl diagnostics I see a couple of error , warnings and notices - how Important are these to correct so that I have a good stand on the SEO for my website?
Some of them are :** Long url characters,Duplicate page title,Temporary redirect,Permanent redirect, Rel canonical.**
I also ran the keyword difficulty analysis for some of my keywords am planning to improve content on.
The test show difficulty levels from 1% - 61% for multiple of these keywords. How do I measure low,medium and high difficulty?
Search volumes for a lot of these say " Not enough data" - should I interpret this as those keywords for which I should not work on the getting the content better? Or these keywords are not that popularly searched?
Could you kindly throw some light upon the above questions . Thanks
-
When people say get to the top of Google, they mean SEO. SEOMOZ is all about that. On here we really don't talk much about Adwords. I love Adwords and I am great at it, but I don't think many people here are as interested in hearing about Adwords.
Yes have good content for SEO. In fact, write some SUPER KICKASS content. Use the keywords in your content, BUT don't overdo it.
"Next I wish to have campaigns setup in google adwords keeping in mind those competitive keywords - here again does content on my website play a role? If I have no content and then have google adwords setup does that help? Please advice"
Answer YES! Your quality Score if affected. Low quality score = Higher CPC. Higher Quality Score = Less CPC.
"How long before I add good content pages and expect them to show up in my analytics etc?"
I don't understand that sentence. If you mean how long your content will take to show up in the SERPS, normally on the next crawl. "IF" someone visits your new content page, then it'll take about 2 hours to report in GA.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do about one site dominating search results? (multiple pages ranking)?
Anybody have thoughts on dealing with search results where the same site gets listed multiple times? "weebly vs wix" is one example (same site #1-3, repetitive articles, not crazy high authority), but I see this now and then. I know Google likes variety, so it's weird for me to see results like this dominating search results. Thoughts? What gets these sites to take over the top rankings for a specific term? Any way to rise up in this situation, outside of the usual? Any tips on duplicating this kind of success?
Competitive Research | | davidwaring0 -
Why has my authority article gone from P1 to below the top 50? Along with the rest of my site...
My site has run into some serious and unexplained SEO issues over the last 6 months, i.e: I wrote the content at http://www.flatroofs.co.uk/flat-roof-insulation/ about 3-4 years ago, and ever since it's competed for position with the huge PLC websites and hovered around the top 3 spots in google.co.uk. However, since May this year things have declined rapidly and now isn't even in the top 50 for [flat roof insulation]! Why?? I am aware that this content has been pretty heavily plagiarised since day 1, with some other sites making the effort the 'rehash' my wording and others just blatantly copying. At the same time it's also been relatively well linked to (for a very boring subject) since day 1. Over the same period (since May) the site has suffered a huge decline in traffic and rankings, as can be seen here http://www.flatroofs.co.uk/wp-content/uploads/2013/11/Capture.png, but I find the huge drop harder to justify for a relevant article than for the homepage/site in general. What strikes me about the above is the two step changes in traffic volume; one in early June and the other in late October. I am vaguely aware of the penguin update etc, but it seems to me like I've been manually banished somehow? Thanks in advance for any advice!
Competitive Research | | Biota0 -
Long tail keywords / Close variations of keywords / Duplicate Content
In a classified site, people usually search for the same item with different keywords which are often very close to each other and point to same set of results: e.g. honda civic for sale
Competitive Research | | razasaeed
used honda civic for sale
civic for sale
used civic for sale
used civic All the above keywords should actually lead to same results i.e honda civic for sale. Our competitor is creating a page for each one of these www.sitename.com/q/honda-civic-for-sale/
www.sitename.com/q/used-honda-civic-for-sale/
... and so on Basically they create a page for each high traffic keyword they encounter where as we have very structure search. How to compete with that ? They are ranking on all these long tail keywords because of separate landing pages though most of the pages are duplicate of each other. 98% same content (all are showing honda civics) Should we go that route OR optimize our single page focusing on keyword with highest traffic and hope google will rank us for the related keywords as well ?0 -
What's the value of Exact Match Keyword Domains vs. Company Name Domains?
Hey Mozers, I was in a discussion this morning about the value of Exact Match Keyword domains vs. a company name domain and wanted to get a little more clarification. Let's say we are doing a site for a company called Favored Dental, and they have had the domain favoredental.com for quite a while and have their authority built up in it. Is it better to have favored-dental.com or favoreddental.co or keep its current form? The reasoning behind the alternate domains would be they have the exact match keyterm, in this case lets say "Favored Dental" is the keyterm we were going after. To my knowledge EMDs aren't as relevant as they'd use to be as Google would rather branding of companies instead of keyterm domains? Is this correct, or do EMDs of keywords you're going after hold higher authority? Thanks for the clarification!
Competitive Research | | MonsterWeb280 -
Trying to understand the sporadic and not relevant search results from Google?
Trying to understand the sporadic search results from Google I have been searching for answers to my situation for two
Competitive Research | | rdominey
months now with little results. I have had numerous answers and various
solutions to the issue, and I have followed through with them trying to solve
this problem but the results are the same. Beginning in late April our SERP went down drastically. I
have checked and cleaned the website of any errors and issues that I can find with
no change in the results. I have submitted a request to Google to be
reconsidered and have been told now three times that we are not being manually
penalized. The last request I asked for
any specific reason that we were seeing these very unusual SERP results and got
no answer. The best way that I can explain the issues is with a specific example. These results are similar with other pages throughout the website: www.getyourphotosoncanvas.com/ If you search for a specific page Title you get some really strange results: Search for: Gallery Wrap vs Museum Wrap Photos on Canvas The results vary from day to day but for the most part remain very similar: ·** Black and White Photos on Canvas make Amazing
Wall Art** www.getyourphotosoncanvas.com/.../black-and-white-photos-on-can... Mar 20, 2012 – ... shots to Black and White. What a great way to display your photos on canvas. ... Gallery Wrap vs. Museum Wrap · Before & Afters
That WOW! #53 | PR: ·** Sitemap - Get Your Photos on Canvas** www.getyourphotosoncanvas.com/sitemap/ Use our Sitemap to help locate exactly what you are looking for and navigate directly to that ... FREE Enhancements · MORE Enhancements · Gallery Wrap vs. #54 | PR: ·** Like Get Your Photos on Canvas on Facebook** www.getyourphotosoncanvas.com/like-us-on-facebook/ Like Us on Facebook and keep in touch with Special Offers and information about Get Your **...**FREE Enhancements · MORE Enhancements · Gallery Wrap vs. #56 | PR: ·** [Help Get Your Photos on Canvas](http://www.getyourphotosoncanvas.com/help/)** www.getyourphotosoncanvas.com/help/ Our Help Pages have information about Get Your Photos on Canvas, our Gift Cards, What our ... FREE Enhancements · MORE Enhancements · Gallery Wrap vs. #62 | PR: ·** Free Convert to Black and White for Your Photo on
Canvas Prints.** www.getyourphotosoncanvas.com/free-black-and-white-adjustments/ ... OF CHARGE. We produce the very best quality Black and White Photos on Canvas in the business. ... Wrap vs. Museum Wrap · Before & Afters That WOW! #67 | PR ·** Large Format Photographic Canvas Wall Displays - Get Your Photos ...** www.getyourphotosoncanvas.com/wall-displays/ Photo on Canvas Wall Displays or Wall Groupings can be produced in a wide variety of Layouts including ... Wrap vs. Museum Wrap · Before & Afters That WOW! #73 | PR The target page does not show up in the top 350 search results yet all of the above pages are listed in the top 100. It is important to note that most of these pages do not even contain the keywords allery Wrap vs Museum Wrap or any variation of those keywords. Yet, they appear in the displayed results? If you search just Gallery Wrap vs Museum Wrap our title page appears as #2 on Google? ·** Gallery Wrap vs Museum Wrap Photos on Canvas** www.getyourphotosoncanvas.com/gallery-wraps-vs-museum-wraps/ Gallery Wrap vs Museum Wrap Canvas, two options for your photo on canvas prints. Find out the difference between Gallery Wrap and Museum Wrap. #2 | PR Just as a point of interest, both keyword phrases score A in on page results. I would be grateful for any ideas or assistance on what might be causing these results and of course guidance on what I need to do to correct the problem. Thank You.0 -
How a site only with Frame can be at #1 google in a competitive keyword?
Guys, I need help. I have a company in Brasil and due to lack of budget, I'm doing the SEO for my self. And for two years Im reading everything that I can to do my best in my website. I worked very hard, but the #1 in the most important keyword for my company is a very bad website only with frames. What they are doing? Could anyone give help? Keyword: "acampamento"
Competitive Research | | Naghirniac
Google Brazil (www.google.com.br)
#1 website: www.acampar.net My website: www.acampamentoaguiasdaserra.com.br Thank you in advance Miguel0 -
Better tactics for keyword research
I am paying for monthly Adwords Google. I am planning to build out and optimize my website content with the findings from the Adwords campaign. What is frustrating me is the Google list of keywords recommended. Is there a better tool for determining excellent, "long-tail" keywords specific to my industry, products and services? -Feeling Left Out
Competitive Research | | natearistotle0 -
Use of competitive kw search software for KW discovery for SEO
I use traditional methods for keyword discovery, but occured to me that perhaps competitive keyword software should be applied to competitor's sites for further possibilitites. Any opinions or experience using this strategy? I know it used primarily for PPC, but value for SEO KW discovery? Any personal recommendations on which programs considered most effective? Thanks. Alan
Competitive Research | | ahw0