Organizing Website Content
-
Hey everyone!
I am looking for some opinions on organizing website content. Here are two thoughts. I am open to alternative suggestions as well. Thanks for any consideration in this matter!
**Aviation Supply Store Thought A **
**Helicopters Airplanes Rockets **
Helicopter engines Airplane engines Rocket engines
Helicopter Fuels Airplane Fuels Rocket fuels
Helicopter Accessories Airplane Accessories Rocket Accessories
Aviation Supply Store Thought B
Engines Fuels Accessories
Helicopter Engines Helicopter Fuels Helicopter Accessories
Airplane Engines Airplane Fuels Airplane Accessories
Rocket Engines Rocket Fuels Rocket Accessories
I simply chose aviation as an example. I'm just having difficulty deciding on how best to catagorize.
Thank You!
-
Boomajoom, I like that idea. Space is a little bit of an issue right now, but I will keep that thought around for a while. Thank you!
-
I am wondering about the possibility of duplicate content as well. In terms of key word research. They are all pretty strong. Hmmm, I am going to be giving it more thought for now. Thanks again.
-
Hi Mark, thanks for the reply. I was thinking the same thing; although I was also worried a bit about duplicate content issues as Margarita S has mentioned. Titles and Headings could be fairly similar excluding the aircraft type. Could this be a duplicate content issue?
-
Agree with the suggestion about doing keyword research. Assuming that checks out for you, why not categorize according to both ideas? Have the largest volume categories at the top, say thought A, and do the thought B categories in a sidebar?
-
Hi Quilbur,
Honestly, the best suggestion I have for you is to do some keyword research and get a sense of how your target audience is searching for the content you have. I think that will be the most useful way of doing it. Also, assess if there's some overlap on the content you have. Would you be duplicating content if you talk about "helicopter fuels" and "airplane fuels"?
Hope this helps!
MS
-
Quilbur- You always want to categorize by the most specific heading......this will always help you in both paid and organic search results.......
Airplane, helicopter and rocket are much more specific search headings....then your subheadings of engines, fuels and accessories make more sense as secondary keywords........
Hope this helps.
Mark
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Featured Links in Organic Search Results?
Hi guys, I just performed a search and came across something that looks like "featured links" under a regular organic search result (see screenshot). This is the first time I'm seeing this. It looks like a combination of callout and sitelink ad extensions for Google ads. Basically, linked callouts. I went to the landing page to check out the source code and it seems like they are calling it "featured link" in their code. I tried to find more info online but wasn't able to find anything. (I might not be using the correct search terms.) Does anyone know how to take advantage of this? Thanks a lot for your feedback. dJ9dmTr
Algorithm Updates | | HinterP0 -
Why are organic search results vastly different on Bing, Google and Yahoo Search
We searched two words for a client so see how/where their site returned results. Depending on both the browser we used and the search engine, the results were so vastly different we were shocked. The site returned #2 or 3 on Bing and YahooSearch and not until the 3rd page for Google! And it also returned much worse on Chrome than any other browser, a Google product. I know this topic must be covered somewhere, or perhaps someone would be kind enough to chime in and shed some light? We have been working hard to optimize for Google and failing, but doing very well everywhere else. What gives?
Algorithm Updates | | jimmyzig1 -
Does adding lots of new content on a site at one time actually hurt you?
When speaking with a client today, he made the comment that he didn't want all of the new content we'd been working to be added to the site all at once for fear that he would get penalized for flooding the site with new content. I don't have any strong data to confirm or refute the claim, is there any truth to it?
Algorithm Updates | | JordanRussell0 -
How to follow up Google search in a Joomla website
Hello ! I'm facing a stupid issue but cannot solve it. Google Analytics can track the seach into a website. When I try to activate it I need to add some more parameters that I do not know. http://awesomescreenshot.com/03f1bnau8d Has anyone ever tried to configure Google analytics search for a Joomla website ? Tks a lot !
Algorithm Updates | | AymanH0 -
Will Parked Domain hurt My SEO as Duplicate Content?
Hello, I have one website (Migration Lawyers) and I have an extra 8 domains Parked so they are basically cloning the content of the site. so if the main site is: migrationlawyers.co.za and I have an addon domain migration-lawyers.com is that good or bad? is there a proper way to redirect the sites, will redirecting (301) subdomains be more effective? Thanks for your Input 🙂 0i8VXqr.png
Algorithm Updates | | thealika0 -
Lost over 65% of organic visits since Sept - Please help
Hi all, I'm fairly new to SEOmoz, i am here because i dont seem to be getting any actuall help from my SEO company, so am trying to figure this out myself. I have done a quick analysis using google analytics and have gone from 13441 google organic visitors in Sept to 4527 google organic visitors in March. (see attached image GA Sept - March) Visitor numbers seems be to fairly stable in sept, oct, nov, and perhaps a slight decline in Dec, but then on Jan17th seems a big drop, and i have never recovered... (See images GA - Oct, GA - Nov, GA - Dec and GA - Jan ) I am at a bit of a loss, i have heard about google penalties, but there are no warnings in my webmaster tools about this, the only warning i ever got was a message on Dec 24th which read : http://XXX.co.uk/: Big traffic change for top URL Search results clicks for (my site) have decreased significantly. The number of clicks that your site receives from Google can change from day to day for a variety of factors, including automatic algorithm updates. However, if you have recently made significant changes to the content or configuration of your site, this change may be an indication that there are problems. This is not a penalty notice is it? its simply google telling me i have lost a lot of traffic? Strange thing is December's traffic was pretty much fine, so do not understand why i got this message, when the drop in traffic happened a month later. I've been racking my brain for months trying to fix every little possible issue i can find with my site (its not nice, when you do not actually know what google has decided it doesn't like about your site!) but nothing seems to be helping, i've been hiring content writter's as i found loads of websites have copied a lot of content, i also decided maybe the product descriptions are being classed as duplicate so again have got in content writter's to re-write hundreds of product descriptions (all this is costing me an arm and a leg)... Nada! Then today, when doing this google analysis (see image GA Sept - March) i noticed two sites, i have renamed them on the image to: XXX-1.co.uk & XXX-2.ecomm-search.com XXX-1.co.uk was a test server where i could play around with code on my website before i actually implement changes, usually i delete all the files after i use it... but it looks like i forgot to do that.... the site is a complete copy of my website (but obviously a version where you can not actually process an order) but all the pages still have canonical links back to the proper website... Just in case this was causing issues, i have 301 redirected the site back to my main site... Is this wise? or should i just delete the site? XXX-2.ecomm-search.com is a search company i was trialing as i wanted to improve the search functionality on my own site, however the search features are hosted on their site... I was told it has no bearing on SEO as its not indexed... however if google is seeing refferalls coming from that site, which is basically a duplicate of my search pages but with better functionality, could they be considering this a duplicate content issue? If anybody can give me any advice at all about above questions, or in general about what happened on Jan 17th (as i see from web search's many people were affected but i can not seem to find people who actually know what google did) i would be very grateful. Thanks James iNiKRDq jd6FJ3l RzaqTEy 8KCtykz 2m2OGvG
Algorithm Updates | | isntworkdull0 -
Mutliple Websites for Same Company (different areas of practice)
My company has had one primary website for a number of years, a few years back we created a second website separate and apart from the first one to generate more business in a niche market that we cater to. Since then we ended up adding 3 more websites to help increase our footprint with more content. Each of the new websites deal with a major aspect of our business and the content generated on those websites are related to those areas of our business. My question is - is it bad idea to have a network of 5 websites for SEO-purposes? What are the pros and cons and why? Any supporting resources to back up your position would be greatly appreciated. Note there is no "duplicate content" problem here, all content we create is unique to the site it is hosted on.
Algorithm Updates | | goldbergweismancairo0 -
Redesign, new content, new domain and 301 redirects (penalty?)
We merged our old webshops into one big project. After a few days we received our rankings back and traffic was coming in. Then suddenly we lost almost all rankings overnight. We did not use any wrong seo techniques and have unique content, written by our own writers. Is this a penalty or do we have to wait longer?
Algorithm Updates | | snorkel0