Organizing Website Content
-
Hey everyone!
I am looking for some opinions on organizing website content. Here are two thoughts. I am open to alternative suggestions as well. Thanks for any consideration in this matter!
**Aviation Supply Store Thought A **
**Helicopters Airplanes Rockets **
Helicopter engines Airplane engines Rocket engines
Helicopter Fuels Airplane Fuels Rocket fuels
Helicopter Accessories Airplane Accessories Rocket Accessories
Aviation Supply Store Thought B
Engines Fuels Accessories
Helicopter Engines Helicopter Fuels Helicopter Accessories
Airplane Engines Airplane Fuels Airplane Accessories
Rocket Engines Rocket Fuels Rocket Accessories
I simply chose aviation as an example. I'm just having difficulty deciding on how best to catagorize.
Thank You!
-
Boomajoom, I like that idea. Space is a little bit of an issue right now, but I will keep that thought around for a while. Thank you!
-
I am wondering about the possibility of duplicate content as well. In terms of key word research. They are all pretty strong. Hmmm, I am going to be giving it more thought for now. Thanks again.
-
Hi Mark, thanks for the reply. I was thinking the same thing; although I was also worried a bit about duplicate content issues as Margarita S has mentioned. Titles and Headings could be fairly similar excluding the aircraft type. Could this be a duplicate content issue?
-
Agree with the suggestion about doing keyword research. Assuming that checks out for you, why not categorize according to both ideas? Have the largest volume categories at the top, say thought A, and do the thought B categories in a sidebar?
-
Hi Quilbur,
Honestly, the best suggestion I have for you is to do some keyword research and get a sense of how your target audience is searching for the content you have. I think that will be the most useful way of doing it. Also, assess if there's some overlap on the content you have. Would you be duplicating content if you talk about "helicopter fuels" and "airplane fuels"?
Hope this helps!
MS
-
Quilbur- You always want to categorize by the most specific heading......this will always help you in both paid and organic search results.......
Airplane, helicopter and rocket are much more specific search headings....then your subheadings of engines, fuels and accessories make more sense as secondary keywords........
Hope this helps.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How often should I update the content on my pages?
I have started dropping on my rankings - due to lack of time after having a baby. I'm still managing to blog but I'm wondering if I update the content on my pages will that help? All my Meta tags and page descriptions were updated over a year ago - do I need to update these too? We were ranking in the top spots for a good few years, but we're slowly falling 😞 Please give me any advice to keep us from falling even further. I have claimed all my listings, and try to add new links once a month. I share my blog to all social sites and work hard to get Google reviews, we have 53 which is higher than any of our competitors. Any other ideas? Have I missed something that Google is looking for nowadays? Many thanks 🙂
Algorithm Updates | | Lauren16890 -
Canonicals from sub-domain to main domain: How much content relevancy matters? Any back-links impact?
Hi Moz community, I have this different scenario of using canonicals to solve the duplicate content issue in our site. Our subdomain and main domain have similar landing pages of same topics with content relevancy about 50% to 70%. Both pages will be in SERP and confusing users; possibly search engine too. We would like solve this by using canonicals on subdomain pointing to main domain pages. Even our intention is to only to show main domain pages in SERP. I wonder how Google handles it? Will the canonicals will be respected with this content relevancy? What happens if they don't respect? Just ignore or penalise for trying to do this? Thanks
Algorithm Updates | | vtmoz0 -
Do sub-domain visits do not count for website?
It's a common understanding that Google treats sub-domains as different websites. Does that mean visits of sub-domain do not impact website in-terms of ranking or visibility or reputation at Google?
Algorithm Updates | | vtmoz0 -
Site has disappeared since Panda 4 despite quality content, help!
Our site www.physicalwellbeing.co.uk has lost over 20 first page rankings since the end of May. I assume this is because of Panda 4.0. All content on the site is high quality and 100% unique, so we did not expect to get penalised. Although I read somewhere that if Google can't read particular js anymore they don't rank you as high. The site has not been blacklisted as all pages are showing in Google's index and there are no messages on webmaster tools. We have not taken part in any link schemes and have disavowed all low quality links that were pointing there just in case (after the penalty). Can anybody see anything on www.physicalwellbeing.co.uk that may have cause Panda update to affect it so negatively? Would really appreciate any help.
Algorithm Updates | | search_shop0 -
Website Rankings Dropped April 12
A client website dropped drastically on April 12. Outside of some branded keywords, search results dropped off of the first page and are buried on page 3+ at best. Nothing has changed on the site, and there were no problems with the link profile. GWT has no manual actions. Kind of at a loss. Does anyone know if there was an algorithm update or anything external that may be causing some problems here? Site is www.averybiomedical.com if you want to take a look, but I'm just curious if there was anything I should be aware of. Thanks for the help!
Algorithm Updates | | AdamWormann0 -
Why a terrible website ranks number 1??
Hi, I'm an SEO newbie. A couple of months ago I launched a new E-Commerce website for my client : http://www.corporategiftsshop.co.za The site has over 1000 pages indexed in Google. I've done some link building and on-page SEO for the keyword terms : corporate gifts
Algorithm Updates | | MarnusW
promotional items
promotional gifts Currently the website ranks number 31 for "Corporate Gifts" in Google.co.za What I cannot comprehend, is that the site which ranks number 1 is simply shocking! http://www.corporategifts.co.za/ It is a single, static webpage with all links pointing to another website : http://www.promogifts.co.za It has 1 back link and a page rank of zero, yet it still ranks number 1? Can anyone give me a reason or some insight into this as it has me stumped.. Some of the other sites in the top 5 are also poor, yet they still rank high. Our site has a Page rank of 5 and 67 unique domains which links to it ( according to our webmaster tools ) yet it still only manages a 31 ranking?? Any advise would be greatly appreciated as I need to make sense of this, otherwise hang up my SEO gloves.. Regards, Marnus.1 -
Content on Wordpress blog inside the main website for SEO
Hi, We have our main website and our blog on blog.practo.com. Now what I see is that we wish to write in content to grow our seo keywords and links. Should we put the blog as www.practo.com/blog and then begin writing all the content or we should put the wordpress blog as www.practo.com/(wordpress blog here) and then begin writing the content. For best practices I suppose we should have content lined up as www.sitename.com/category/article name etc or www.sitename.com/article name etc - am I correct? Our main site consists of few html pages and then we have our software on a different sub domain. What are the best ways to publish content and get it crawled at a faster rate for growth? I would also wish to understand how to measure the number of growth in % to our content we are writing. Only via google analytics or some other tool? Say I wish to see the growth of 10 articles from month of may and compare it to the month of april or march 2012. So what tools could I use to see if we are progressing or not? Thanks
Algorithm Updates | | shanky10 -
How to beat this website?
I just start doing SEO in Thailand I would like to be number 1 for this term "ร้านเค้ก" (means Cake place) The number 1 for this term is cake2thailand. com Here is my website cakeplease.info I would like to ask you guys how do you set the SEO strategy? I check the competition site backlinks by seo spyglass they got 1720 overall backlinks Only 58 links are link back the rest is no follow or link missing. For the strategy should i just copy 58 links and add more links to beat them? or doing linkwheel btw i have SEnuke too i can get links from that. Please give me some advice how do you plan for SEO Thank you very much
Algorithm Updates | | jeanjean10