With MATT telling PR gone which factor tells now site is good
-
MATT CUTTS in his like second last video told the world.Guys turn off PR in your Browser.If PR is no longer have value than what an SEO professional needs to know is the site good or bad.
1.Domain authority.
2.alexa
3.SEMRUSH rank
4.compete.
So guys need your advice about it.
-
YUP.
-
You are very welcome Christopher. I hope it was helpful.
-
DANA thanks a lot for your clarification.
-
Hi Christopher,
Yes, this is a perfect example of what I was talking about. Matt Cutts at no point in this video says that PR has no value. In fact, he says exactly the opposite. He says:
"There are a lot of SEOs and people in search who look at the PageRank toolbar, but there are a ton of regular users as well. You would be really surprised at how many just regular people have the Google toolbar and use PageRank as a way to figure out ihow reputable something is....We get into our tunnel vision and think no one else uses the PageRank toolbar, but the fact is a lot of people do."
He goes on to say that Chrome doesn't have a PageRank toolbar and IE10 won't allow toolbars or add-ins of any kind. He talks about how, if IE10 catches on, the PageRank toolbar might not be used by as many people.
He then reiterates: "A lot of people do use it. I believe we will continue to support those people while they use the Google toolbar...but it looks like the writing's on the wall that with IE 10 the Google Toolbar won't be allowed any more on IE 10 in Windows, so we'll see how things develop in the future."
So you see, his video is about the Google Toolbar. He never even addresses PageRank, aside from the fact that it is something in the Google Toolbar. He certainly acknowledges that people use it and that Google continues to support it. In no way did he ever say or even imply that PageRank wasn't a valid way to determine the trustworthiness of a site. In fact, he said just the opposite.
What are your thoughts?
Dana
-
I read that case of newpaper where there PR getting down from PR 7 to PR 3.
Lets see what he said last week.
-
I think characterizing what Matt Cutts said about PageRank as meaning that PageRank no longer means anything is a mistake. In his blog post from August 2012, (http://www.mattcutts.com/blog/why-did-my-pagerank-go-down/) Cutts clearly spends an entire email explaining to a Newspaper why their PageRank might have gone down. If PageRank no longer meant anything, he would have said that in his response to them. But he didn't. Instead, he spent the entire email discussing several issues that Google saw with the site that were in violation of the terms of service. As a result, the PageRank dropped 50%.
I think Cutts' comments regarding PageRank in no way undermine the fact that PageRank still is an indicator of a site's authority and value. I think what he's trying to get people (including SEOs) to understand, is that attempting to manipulate PageRank, via sculpting, selling links that pass PR or buying links that pas PR are bad things to do and could hurt your site, possible even getting it removed from Google's index.
I still pay attention to PR as I am managing SEO, but it isn't the be all end all, nor do I do anything to try to articfically manipulate PR on the sites I manage.
I also use all of the other resources you mentioned. One I use that isn't on your list is http://ahrefs.com, and for domain authority I specifically use OSE.
I hope this is a helpful viewpoint. I do think there are a lot of misconstrued notions about things Matt Cutts has to say, with people often over-interpreting or reading things into his comments. Mostly, I think he means exactly what he says, no more, no less.
Cheers!
Dana
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site appearing and disappearing from google serps.
Hi, My website is normally on page 2-3 on google consistently. Over the past month it has been appearing and then completely disappearing from the serps. One day it will be on page 2, then the next day completely missing from the serps. When i check the index it seems to be indexed correctly when doing site:mysite.com. I don't understand why this keeps happening, any experience with this issue? It doesn't seem to be a google dance as far as I can tell. When my other sites dance they typically just go up or down a few ranks for a couple weeks until they stabilize. Not completely fall off the search engine.
Algorithm Updates | | Chris_www0 -
Is "Author Rank," User Comments Driving Losses for YMYL Sites?
Hi, folks! So, our company publishes 50+ active, disease-specific news and perspectives websites -- mostly for rare diseases. We are also tenacious content creators: between news, columns, resource pages, and other content, we produce 1K+ pieces of original content across our network. Authors are either PhD scientists or patients/caregivers. All of our sites use the same design. We were big winners with the August Medic update in 2018 and subsequent update in September/October. However, the Medic update in March and de-indexing bug in April were huge losers for us across our monetized sites (about 10 in total). We've seen some recovery with this early June update, but also some further losses. It's a mixed bag. Take a look at this attached MOZ chart, which shows the jumps and falls around the various Medic updates. The pattern is very similar on many of our sites. As per JT Williamson's stellar article on EAT, I feel like we've done a good job in meeting those criteria, which has left we wondering what isn't jiving with the new core updates. I have two theories I wanted to run past you all: 1. Are user comments on YMYL sites problematic for Google now? I was thinking that maybe user comments underneath health news and perspectives articles might be concerning on YMYL sites now. On one hand, a healthy commenting community indicates an engaged user base and speaks to the trust and authority of the content. On the other hand, while the AUTHOR of the article might be a PhD researcher or a patient advocate, the people commenting -- how qualified are they? What if they are spouting off crazy ideas? Could Google's new update see user comments such as these as degrading the trust/authority/expertise of the page? The examples I linked to above have a good number of user comments. Could these now be problematic? 2. Is Google "Author Rank" finally happening, sort of? From what I've read about EAT -- particularly for YMYL sites -- it's important that authors have “formal expertise” and, according to Williamson, "an expert in the field or topic." He continues that the author's expertise and authority, "is informed by relevant credentials, reviews, testimonials, etc. " Well -- how is Google substantiating this? We no longer have the authorship markup, but is the algorithm doing its due diligence on authors in some more sophisticated way? It makes me wonder if we're doing enough to present our author's credentials on our articles, for example. Take a look -- Magdalena is a PhD researcher, but her user profile doesn't appear at the bottom of the article, and if you click on her name, it just takes you to her author category page (how WordPress'ish). Even worse -- our resource pages don't even list the author. Anyhow, I'd love to get some feedback from the community on these ideas. I know that Google has said there's nothing to do to "fix" these downturns, but it'd sure be nice to get some of this traffic back! Thanks! 243rn10.png
Algorithm Updates | | Michael_Nace1 -
In one site a 3rd party is asking visitors to give feedback via pop-up that covers 30-50% of the bottom of the screen, depending on screen size. Is the 3rd party or the site in danger of getting penalized after the intrusive interstitial guidelines?
I am wondering whether the intrusive interstitial penalty affects all kinds of pop-ups regardless of their nature, eg if a third party is asking feedback through a discreet pop-up that appears from the bottom of the screen and covers max 50% of it. Is the site or the third party who is asking the feedback subject to intrusive interstitial penalty? Also is the fact that in some screens the popup covers 30% and in some others 50% plays any role?
Algorithm Updates | | deels-SEO0 -
Regarding site url structure
OK so there are already some answers to questions similar to this but mine might be a little more specific. OK website is www.bestlifeint.com Most of our product pages are as such: http://www.bestlifeint.com/products-soy.html for instance. However I was trying to help the SEO for certain pages (namely two) with the URL's and had some success with another page our Soy Meal Replacement I changed the site URL of this page from www.bestlifeint.com/products-meal to www.bestlifeint.com/Soy-Amazing-Meal-Replacement-with-Omega-3s.html (notice I dropped the /product part of url and made it more seo friendly. The old page for this page was something like www.bestlifeint.com/products-meal The issue is that recently this new page and another page I have changed http://www.bestlifeint.com/Whey-Milk-Alternative.html I have dropped the "/product" on the URL even though they are both products. The new Meal Replacement page used to be ranked like 6th on google at the begining of the month and now is like 48th or something. The new "whey milk" page (http://www.bestlifeint.com/Whey-Milk-Alternative.html) is ranked like 45th or something for "Whey Milk" when the old page...."products/wheyrice.html" was ranked around 18th or so at the begining of the month. Have I hurt these two pages by not following www.bestlifeint.com/product.... site structure? And focusing more on the URL SEO? I have both NEW pages receiving all link juice inside web site so they are the new pages (can not go to old page) and recently seeing that google has pretty much dropped the old pages in search rankings I have deleted these two pages. Do i just need to just wait and see? According to my research we should rank much higher for "Whey Milk" we should be on the first page according to googles own statements of searchers finding good relevant material. Any advice moving forward? Thanks, Brian
Algorithm Updates | | SammisBest0 -
Any insight on what factors Penguin is looking at?
Anyone have insight into what specific factors penguin is targeting and how it works? Matt Cutts seemed to infer that the site was targeting things such as spun content, keyword stuffing, etc. but most of the sites that have been hit that I've seen aren't doing any obvious content spamming like that. For example: Is penguin looking primarily at onsite or backlink factors? Does Penguin just discount spammy backlinks, or does it apply an additional penalty to sites that have poor quality backlinks? Anyone noticing specific onsite or offsite factors that correlate with whether a site has been hit or not?
Algorithm Updates | | AdamThompson3 -
Youtube, Video SEO, & my site
For our business we are building a collection of videos ranging including product info, how-to's, and some funny content. My understanding is that if you embed these onto my site from youtube you don't get any credit for these videos on the web site even if submitting a video sitemap. My thinking is to post these videos to youtube and to host them on our own site and submit a video sitemap including the videos on our site. We would change the name, description, etc. on youtube vs. what's o our web site. Question is - is this the best strategy? Do I get penalized for duplicate content? They are important for both the social aspects of youtube and the content vaue of our web site.
Algorithm Updates | | uwaim20120 -
Dedicated IP Address on my forum site www.astigtayo.com?
Hello and Good Day, Does having a dedicated IP Address to my site affect my search engine ranking? https://www.astigtayo.com
Algorithm Updates | | ificallyoumine0 -
Why is this site ranking 1st?
I'm a relative SEO newbie, so please go easy on me. I've been an SEOMOZ pro user for a few months and have used it to dramatically improve my organic rankings. However, for the life of me, I cannot determine why the site that currently ranks number one, does so. For the factors I can determine, they shouldn't be ranking where they are, but reality is different. Could someone please offer me some ideas? My target keyword is "photography classes edmonton" My site is www.bsop.ca and I'm targetting the Google Canada engine. Any and all assistance is appreciated.
Algorithm Updates | | pburwell0