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If I built log network for my own personal use(no link selling) would this be a white hat or blackhat thing? The content would be hand written, but the link won't always be relevant to the niche. Can anyone offer some insight?
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There's no easy answer to this.
| How can I go about becoming building relationships with web owners if I have little to give for a high quality link.
That's the main problem. It starts with having a really amazing website.
However, at this point in time, if you are trying to rank a site in a competitive niche I would say that it is really hard to compete using only whitehat tactics. Sites are still getting away with all sorts of spammy tactics if they are smart enough to avoid Penguin. I personally believe though that Penguin is going to continue to get better and better and eventually the vast majority of those techniques are not going to work. But right now, many of them are.
Try going to google and do site:seomoz.org "white hat". You'll find a lot of discussions on what can work. However, it's darn hard. If you can produce a high caliber of stuff that people would naturally want to share on Facebook and tweet about then eventually you will start to attract links naturally which is what Google wants to see.
I have a good sized informational site that does really well with this type of thing - produce excellent content, do some promotion to people and links come in naturally. But, when working with small business sites this type of thing is hard unless I am super familiar with the subject matter and also if I want to put in many many hours. Producing something that will go viral and attract links is difficult.
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I would buy this. It sounds like a good read.
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Start by making content that deserves to be linked to (no easy feet could take you tons of time and $) but then you at least have a reason to be linked to. Then you can package it in infographics , guest posts , comments etc and earn links
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competition are black hats offering white hat seo services! Thanks for the responses, I used the Seomoz tool and got a full report on the highest ranking. I guess now its time to use Scrapebox to find people who I can "convince" to link to me
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LOL.
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Maybe write "Confessions of a Blackhat".
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Ayite, think of Link Building as Brand Building. Unfortunately, there are no shortcuts. You will have to come up with things that people would want to link to. Think of a combination of Link Bait, Infographics, Press Releases, Some Guest Posts and other misc links. Just a little bit of everything in your niche. Not too much of anything.
I would also start with analyzing your competition backlinks and see how and where they got/get their links from. Try to get some of those kinds of links.
It's a slow and steady, painful, expensive process. But it works.
Spun content has no value for the user. I would therefore suggest investing time and effort in building value to the user. If you are able to do that, you will gain loyalty amongst your users. Depending upon the niche and nature of your website, your user's may share your website on their blogs and social media. They may also come back to your website and so on. That does what Google is looking for in real sites...sites that should rank.
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