Site Content Review Please!
-
I m looking for someone who can review my site and let me about quality of content on my site. Can anyone suggest / know who I can talk to about this ?
Nick
-
Ok here is my url goo.gl/Ai17f we have tons of products, some with long descriptions some with short. Categories have some content in them and we also have videos, brands, articles section and a blog. I m suffering from google's algo changes in 2012. We received a link penalty in sept 29th and since then have cleaned up our link portfolio got rid of thousands of links, used the disavow tool and working on new links. We are trying to get back on the right track here. I have fired everyone who worked on this site for the past 3 - 4 years. I m now trying to fix all the issue by myself. I would appreciate if you could guide me in the right direction with any advice.
thank you
-
Which is better in your opinion a short but to the point paragraph, or longer but more generic content about whatever product you are selling in google's mind ?
If you write a short paragraph of a couple dozen words you run the risk of "thin" content. That is usually not a problem if you only have a few of these pages on your website, but if you have thousands of them then it is possible to be hit with a Penguin problem.
Writing those short descriptions is also a lost opportunity. If you write something substantive it might rank better and it will also bring you more long-tail traffic from the diversity of words on a page.
So, you have to please the visitor (Jane in Nebraska) and you have to please google. To do that you can write a very short paragraph that summarizes the product or topic and then add as much supplemental information as you want below. That gives visitors immediate and short information - plus those who want more will have it readily available.
I had a lot of pages on one of my sites that had very short (15-20 word) descriptions. When I upgraded them to 100-300 words most of them improved in rankings within a few weeks and they immediately received a lot more traffic from long tail queries involving words that were not included in the original short description but were included in the improved version.
I am currently upgrading the 100-300 word descriptions to articles with several photos and 1000 to 3000 words of text. These are now some of the best content on the web for these topics and they compete for top positions on the first page of the SERPs, they appear in lots of image searches and pull in even more long-tail traffic.
-
Yes it is a learning process here. I come here sometimes and read threads hoping to learn some stuff and get advice. But some of the answers are short of helping the individual find the right direction, cause not all of us are seo or into these subjects as deep as some others. Which is better in your opinion a short but to the point paragraph, or longer but more generic content about whatever product you are selling in google's mind ? is having a short paragraph considered "thin" ? is having lots of content considered crowded, too much stuff, or confusing for Jane in Nebraska ? I guess the question is do you have a recipe for what is the right amount ? or do you know someone who knows.
-
And this is definitely what I was talking about when I said you get great advice on the forums.
EGOL and Salmon brought something to the table that I haven't thought about, and I'm definitely going to use in the future. That's why I love using this forum. I've learned so much by interacting on here, and that's how you advance.
Don't give up on the Q&A orion68, and always keep an open mind.
-
Thanks....
I think that the people who gave thumbs down want to hear...
"Uh huh... looks good."
Who on SEOmoz is going to do a competent content review of my article on flame spectrophotometers?
"Uh huh... looks good." is what I will get.
-
I think EGOL makes a pretty decent point actually.
I speak from experience... once upon a time we hired one or two respected SEO companies to write content on our air conditioning site. The content included a lot of keywords but in the main was waffle and uninteresting.
We later got proper aircon engineers to help us create our content, this included great explanations, high quality diagrams and videos/animations. This practice massively improved the user experience and significantly helped our rankings.
SEO people don't know your industry, experts (in your field) do!
-
You said that you wanted a content review.
I told you where to get competent opinions.
-
I thought that's what I was doing since this is the joint for SEO people who know this kind of stuff. This answer definitely makes me want to come back here for more great advice.
thank you anyways
nick
-
Hi Nick,
You can try private messaging some Mozzers who have demonstrated interest in this sort of thing in previous threads.
Or, if you're feeling completely open, try posting your websites URL in your thread and any associated links to external content you've created (Does the site have a blog? Are you submitting guest blogs?)
Other than that, there are paid consulting services you could try, but there are many willing and helpful people in this Q&A forum who will always give you great advice!
-
Hopefully the website isn't about local serial killers...
-
If you have a website about hydraulic jacks, ask someone who knows about them.
If you have a site about knitting, ask someone who knits.
Otherwise the reviewer will tell you.... "Uh huh... looks good."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Images & Duplicate Content Issues
Here's a scenario for you: The site is running WordPress and the images are uploaded to the media section. You can set image attributes there such as the Description & Alt Tag. Let's say you'd like to reuse the same image in two different blog posts. The image keeps the same Description & Alt Tag associated with it in the media section. Would this be considered duplicate content? What would be the best practice in this case to reuse the same image in multiple posts?
Content Development | | VicMarcusNWI0 -
Community Discussion - Should low-cost content providers be seen as viable options for content marketers?
Hello there, In the latest YouMoz post, "Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing," Tom McLoughlin recommends an idea for content creation that is sure to elicit strong opinions from all sides: "Websites like Fiverr and Upwork are fantastic resources for finding freelancers who do great work. It simply takes a bit of initial time to sift through and separate the wheat from the chaff. Once that’s done, give the freelancers a detailed brief and tell them exactly what you want." What's your opinion? Have you had good experiences using these sites? If so, what have you found as the keys to making the working relationship a success.
Content Development | | ronell-smith1 -
Duplicate Blog Content
Hey Mozzers! I have a client who is a dentist, with multiple offices, and wants to use an identical blog post (including images, alt text, text, tags, everything pretty much) from one of his office's website on his other office's website to save time and mimic the success of the original content for his other office. Everything I've researched says this is a HUGE no-no, but I'd love to hear if anyone else has tried to do something like this and if they were successful in doing so (implementing rel=cannonical or 301?). Also, if he is the owner of both sites and they both receive low traffic will Google even notice? My biggest worry is that if I did post the content on his other site, identically, that it would dilute the visibility of the original post, which has and is continuing to surpass our organic search goals... The main goal though, is to drive traffic to BOTH sites via organic search using the same content. Would love to hear everyone's opinions if this is possible or unrealistic... Thanks! -D
Content Development | | Derrald0 -
Should a business blog be on a separate site or on the ecommerce site itself?
Hey there. I'm a new Pro member and this will be my first question on the Q&A. Thanks in advance for your responses. I'm the owner of an ecommerce site that sells custom candles. www.prometheancandle.com in case anyone wants to take a peak. I've become somewhat of an expert on all-things-candles over the past 4 years and I am thinking about starting a candle related blog. My question is this. Should I build this blog on the ecommerce site itself, say @ www.prometheancandle.com/blog.php, or should I devote a separate site to answering candle related question, history of candles, etc? At first, I was thinking that the blog should remain on the ecommerce site so readers would have easy access to the shop to be able to purchase products. But then it occurred to me that people who may be interested in reading up on candle history, candle making, meditation & candles, etc., may not want to go to an obviously ecommerce site to do that. I know Google values informational sites more than ecommerce sites (at least I think they do), so that encourages me to lean towards the separate site. Well, I may have just answered this question myself, but I'd definitely be interested to hear feedback and opinions. Thanks so much guys and I look forward to hearing from you.
Content Development | | Devynn0 -
Fresh content ideas for a static site?
I have an ecommerce site. My home page is set-up just as I want it. I'm not looking to redo it or change my site to a blog. Just looking for some new, different, SEO friendly ideas or concepts to keep it "fresh".
Content Development | | VictorVC0 -
What is the best practice for using the same content on two pages?
I have two websites in a very similar niche(s)...I have good unique content article that I would like to use on both sites because it adds value to the visitor experience.. Example: Science of Colors would be very useful for my seattle house painting paint colors page. I want to have content so they do not need to leave the site to navigate to second site. Would the identical content trigger a penalty or would it be crawled, ignored, and not indexed. Does having a rel=authorship on one site trump the site..Or is it a pile of BAD.
Content Development | | johnshearer0 -
Help with Duplicate Content Issue for pages...
I have pages with duplicate content, i want to put them on hold while i write unique content as i do not want to get marked down for it. I also want to keep the urls and use them again.
Content Development | | pauledwards
There are about 300 pages affected by duplicate content currently. Am i best doing 302 redirects as it is temporary? to the origional source of the content, or canonical tags no index? The pages are currently indexed and cahced by google, i want to use the url in the future for unique content to get it valued by Google. Any advice much appreciated. Kind Regards,0 -
How to best implement "metered model" on a site
Hi, I'm scratching my head over how to best implement the "metered model" on a site without users being able to game it all too easily. Has anybody in this QA forums implemented one before and is willing to share his/her best practises and findings? Currently I think raising the bar to force everybody to login is a bad idea + we would still need to open the site for google and other engines and can be tricked that way. Also this might lead to some penalty (cloaking)? Using cookies might not be enought as I think almost every Internet user these days knows that this might be the #1 place to look and they are deleted in a second. Counting based on a users IP-adress is also a bit critical as this is not accurate enough. Should we just use cookies and hope for the best?
Content Development | | jmueller0