Blog on Subdomain or Subdirectory?
-
I was wondering what the SEO impact was of having a blog on a sub domain or sub directory.
Which of the following is better?
Personally, I like making the blog a more important part of the site so 2) is preferable; however, I don't know which one is best for SEO purposes. Do the search engines consider a subdomain as a different website? Can SEO authority be passed through each equally?
What is your preference?
Regards, Dino
-
You're very welcome. I'm glad I could help
-
That is what I thought as well. Thank you for taking the time to answer.
Regards, Dino
-
Hi Dino,
The consensus in the SEO community is that search engines still identify subdomains as separate sites (with respect to how domain authority is calculated and distributed throughout the Web graph).
Therefore, the second option (i.e., companysite.com/blog) is much better from an SEO perspective because it consolidates all of the website's content under a single site and maximizes the flow of authority through that site.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blogspot blog is subdomain, but domain is changing - How will this affect backlinks?
Hi Moz community, I appreciate the title is confusing, so let me explain. We use blogspot to host our blog. It's set up as a subdomain of our website. Let's call it: lovelyblog.lovelytraining.com Our website, in this example, is **lovelytraining.com ** We're migrating our website to a new domain: lovely.training We'll be redirecting everything on the primary website, so our link profile won't be lost. However, as the blog is hosted on blogspot, we'll lose links pointed to the blog. The blog would remain lovelyblog.lovelytraining.com - but our website would now be lovely.training The question is, has anyone migrated/redirected a blogspot blog in this way, to retain links? Secondly, is there another way we can tell Google that this is blog should be treated as a subdomain of our website? I'm sure I'm missing out something stupid, so don't go easy on me! Thanks all.
Web Design | | RobertChapman0 -
Is there a way to host my website.com/BLOG URL PATH from a different host than my main website.com host?
Is there a way to host my website.com/BLOG URL PATH from a different host than my main website.com host? Is it accomplish-able with DNS settings or are there other considerations that might lead to complications doing this? Specifically, we are investigating install WordPress on a dedicated host, JUST to power the blog for our main website, but our main website is on an internal proprietary hosting and CMS. So basically we're trying to host: website.com --> OFF OF CURRENT INTERNAL HOSTING website.com/blog/ --> OFF OF THIRD PARTY HOSTING (USING WORDPRESS) I know this is a technical question beyond the scope of SEO, but I'm figuring there are members of the community that may have tried this already so I'm floating it here. Many thanks! Cheers.
Web Design | | AlexVelazquez0 -
Wordpress Blog for Magento Store?
Magento is fantastic for e-commerce although the blog capabilities are limited and our web development fees are just ongoing. I have great experience with wordpress sites and I don't have a bad word to say about the CMS, there are plugins available for everything you possibly need to develop the blog. Would it be a good idea to integrate a wordpress blog for our e-commerce store? To keep both the transactional website and the blog on the same domain, but have a different style for the blog so we're not trying to 'sell' to people looking for home improvement advice and DIY guides, our main priority with the blog is to grow the website authority.
Web Design | | Jseddon921 -
E-Commerce Website Architecture - Cannibalization between Product Categories and Blog Categories?
Hi, I have an e-commerce site that sells laptops. My main landing pages and category pages are as follows:
Web Design | | BeytzNet
"Toshiba Laptops", "Samsung Laptops", etc. We also run a WP blog with industry news.
The posts are divided into categories which are basically as our landing pages.
The posts themselves usually link to the appropriate e-commerce landing page.
For example: a post about a new Samsung Laptop which is categorized in the blog under "Samsung Laptops" will naturally link somewhere inside to the "samsung laptops" ecommerce landing page. Is that good or do the categories on the blog cannibalize my more important e-commerce section landing pages? Thanks0 -
Site structure and blog tags for local with five locations
I have a client who has five locations. Their current web site was structured very well for the pre-penguin and Panda world. However it does not seem to do as well after these changes. I believe it would serve them both with their customers as well as on Google if they localized the site for each location. Currently all the content on the site if focused on one location that is in the largest metro. On the content side we have a plan to produce local content and blogs for each location. My questions are how to go about structuring the site map and blogs to provide the most local juice. I was also wondering how to properly mark up a site with a main trunk and five local branches. I am also trying to figure out how to structure the tags on the blog. On the site map itself I was planning on maintaining all the content as well as the older blogs in the main trunk of the web site. Under this trunk there is a locations page that currently goes to five pages that simply have an address as well as a bulletin board of upcoming events. The blog is directly off the main page with no tie to any location. Here are my thoughts on what I think we should do: I believe we should create a mini web site starting at the location page that has specific content and navigation related to each location. That the content should focus on the specifics of that area and what would serve that clientele the best. We should add to each branch location based on the key words and competition in that area. The blog off the main web site should continue to house the general categories that are already there as well as any other general posts. I think we should add a link to each store page with a location specific blog in each mini location site. Each mini location site should have it's own blog with specific blogs targeted towards the local market. This local blog would also feed in the general blogs from the "trunk" as they are posted. Relating back to my original questions: is what I outlined the right approach or is there a more effective way to do this? Is there any special mark up I should do to tell the directories what to do? How do I structure the tags for the blog? I was thinking of a structure like this: General blog/category/subject under the main structure : local blog/category/subject Any ideas of input on this? Ron
Web Design | | Ron_McCabe1 -
Blog vs. News/Editorial Layout?
We're in the coupon blogging space & saw that one of the larger coupon sites move away from the more traditional blog layout: http://thekrazycouponlady.com they now have more of an editorial type layout. Here is another site which is more similar to our layout: http://hip2save.com. So here are my questions: Which layout type do you feel better serves their visitors & why? How does the affect the SEO of the site? How does it affect the advertising revenues? Which layout do you prefer? Is there strategy in this move for the coupon blog, or is this just a preference on how they now display their content? We're making some updates to our design soon & I wanted to get some feedback on the overall direction we take.
Web Design | | seointern0 -
WordPress blog hosted on GoDaddy domain mapping help
We set up a WP blog that's hosted through GoDaddy. For various reasons, we purchased a URL to use to get through the technical build and set up and are trying to map that to a subdomain of our company website. (We can't host it on our own server, unfortunately). My question is: for WP blogs hosted via WP you can buy a domain mapping upgrade and I'm trying to find a similar plugin that could offer the same thing that would apply to our GoDaddy hosting and point to our subdomain (GD apparently doesn't offer the domain mapping). Anyone have any thoughts, please?
Web Design | | josh-riley0 -
Are Subdomains Beneficial?
Are subdomains beneficial? I have a client with 4 stores. As it stands, they use one domain, www.mainpage.com/store1, www.mainpage.com/store2, etc. Are there any big benefits to making these subdomains like store1.mainpage.com, store2.mainpage.com?
Web Design | | eldoradoseo0