Customer testimonials and customer profile article guidelines?
-
I want to help people who give testimonials by writing an article about their business including a good quality link. This will be on the site that received the testimonial, possibly linked from an our customers page.
I want to make each customer profile testimonial into a separate page.
I don’t want to compete with the customer who gives the testimonial for their keyword phrase but I do want to boost their page rank if possible.
What would be the best formula for title tag, headline and linking keywords etc?
-
Philip
SEOmoz is a great help for local and in our firm we have a saying we use with every new client. If you only have a little to spend, wait on everything else and let us get local tight for you. We have a local coordinator who stays on top of local and insure we get it right.
On moz there are several who have a ton of Local knowledge and as an associate, Miriam, is invaluable. You can also read Mike Blumenthal, etc. for a ton of data.
Hope it helps, best to you and your clients.
-
Thanks for the thread ! i want to start a page for testimonal in our blog, from sponsors and advertisers and other bloggers !
With their profile and and link to their site ! Can i add the rel=nofollow in the link ?
If they accepted it will be like 100+ Testimonals and links ! Will it be ok. I think mine is something different from the about site. Like review in Google.
Just a page for the Fellow bloggers and get worthy review from them !
-
Hello Robert
First, thanks for taking the time to provide such detailed replies. As you say “experience is a dear teacher”, and yours is much appreciated.
My new plan...
Forget about articles and concentrate on helping local businesses get on local listings like Yelp etc.I wasn’t thinking in terms of bribing people, my plan was to help local businesses in a tight economy when every little helps. I can now see how this could look a bit fishy.
“My concern would be the quid pro quo would cause you problems with Google and Yelp specifically.”The Google seven pack...
“We strive to show them ways to get the reviews put on Google, CitySearch, Yelp, etc. This is because it will help them rank better in local search.”This makes a lot of sense, I'll rethink my plans and try help them get on Yelp etc.
Cautionary: words like "valuable link" are subjective.
I live in Bradford England, many small local businesses have basic websites and make no attempt to optimize them. I've come across several websites with no inbound links at all. These are the people I was hoping to help.
My new plan...
Forget about articles and concentrate on helping local businesses get on local listings like Yelp etc.Thanks once again Robert
Best wishes
Philip. -
There are a couple of things to consider with your approach. First, will it provide you what you are looking for - reviews that matter for the site. First, is having them on the site the best/only place they should be?
With Google, being highly ranked in the seven pack is valuable real estate. Your reviews on the site will not carry any real weight as a review for the purpose of ranking; we have clients who literally have hundreds of reviews on their sites that I am sure bring them business for those that go to the site. We strive to show them ways to get the reviews put on Google, CitySearch, Yelp, etc. This is because it will help them rank better in local search.
If, you want to encourage people to put them on the site, are you going to state that somewhere on the site or will it simply be a reward? (By saying, hey, give us a review and we will put a page up about your company, it is really a bribe.) Not in the worst sense obviously, but in the literal. My concern would be the quid pro quo would cause you problems with Google and Yelp specifically.
The problem lies in giving something to someone and then stating it is not for just good reviews. When you do that, human nature is such that they tend to give better reviews for that because they feel they have to "pay back" the favor.
So, yes to doing it on the site. I would not if it is off the site as above.
Cautionary: words like "valuable link" are subjective. If you give them their own page and the link is from that new page, there will be no value in it in the beginning and likely none going forward. (Obviously, my 'no value' is subjective as well. It won't be a single link from a PA of 50 is my point.)
Phillip, I hope this is helpful and not confusing to you. If it is, let me know and I will continue to respond. One last thing is we are big in local and we have developed good and bad mechanisms to get reviews; experience is a dear teacher.
Best to you in your endeavours, (I think that's the Brit spelling;)
Robert Fisher
-
Hello Robert
Thanks for the help, sorry about the confusion.I want to make a win win situation for people who provide testimonials.
If you give me a testimonial, I write an article about you and link to your website.
I'm not talking about Yelp etc. just my own website (or a site I make for my customer).
I hope the graphic below makes it a bit more understandable.
-
Phillip, I am not sure others will be confused, but I am. This is what I hear you saying:
You have a site Company1.com that is a client.
Whoever gave the testimonial ("review" is what I think you mean) for a given company would get something written up on that companies website profiling the reviewing company. So, they give a review on Company 1 from their site JoetheMortician.com. You will put a page on Company1.com that is about JoetheMortician.com and link from that page to JoetheMortician.
Where did they leave the review? Google+, Yelp, Citysearch, YP, etc.? assuming it was Google and/or possibly Yelp, you could be creating a penalty situation for your client (I am assuming your client is Company1.com). You are inducing people to leave reviews it would appear.
Next, I think a blog post would be just as helpful with a link as a page. The issue with the page is that if others do not link to it, it won't have much PA and that link won't be helpful. Are you planning to link from a home page (remember each new link dilutes the others) or some other page with PA that is high?
As to title tag: http://www.seomoz.org/learn-seo/title-tag,
headline (assuming you mean the H1 and H2 here)http://www.seomoz.org/learn-seo/on-page-factors and
linking keywords (anchor text) http://www.seomoz.org/learn-seo/anchor-text
For each of these, you would follow the conventions in the links I have provided. BUT, It would help to have a clearer picture before you go down this road. I would hate to see you wasting time and money otherwise.
Best,
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Could anyone help me with this fake site I found in my backlink profile?
The site is masquerading as 'yurbuds' store, a brand of headphones, but in SERPs, as seen in the image below, the content on the site is actually of one of my other sites. Has anyone seen anything like this before? How would it have happened? My instinct is to disavow. Any other thoughts? Thanks in advance! IvDcE
Link Building | | chloeczhashemi0 -
Do these types of profile links gets indexed typically?
Recently set up some profile links on high domain authority sites like Twellow and Manta - could I get some opinions on whether these links typically get indexed and pass value please? Also any tips on how to find profile links that do pass value?
Link Building | | Clicksjim0 -
I found a link to my customer's site with an over-optimized
I found a link to my customer's site with an over-optimized anchor text using the OpenSite Explorer tool, but when I opened the link, my customer's link is nowhere to be found. Here is the link Opensiteexplorer gave me: http://www.derbymadness.com/my-profile/demolition-derby-groups/viewgroup/12-web And here is my customer's link: 1896omalleyhouse.com The link is not on the cached version of the page either. Can anyone tell me how this might happen? Thanks!
Link Building | | Acorn-IS0 -
Are Links from an article site with a pr5 valuable when the article page itself has no PR
This article site has a PR5 my article with author bio here, has no PR http://goarticles.com/article/A-Guide-to-an-At-Home-Spray-on-Tan/6531453/ Is this type of link of any value ? Thank you in advance, Joe
Link Building | | jlane90 -
Custom Domain Vs Free Sub Domain for SEO
What is your take on custom domain vs free sub domain for SEO? (example.com vs example.blogspot.com) Say if I have 10 links from 10 different domains but all hosted on blogger.com, will it still have the same link benefit as ones hosted on different hosting account? I am assuming it might be less due to the same C class IP appearing for blogger hosting. What do you think?
Link Building | | jombay0 -
Two Links in one Article to One Domain
Will multiple links in a single article to one target domain (but seperate pages) count, or just the first link of that article? Thanks, Chris
Link Building | | Diderino0 -
What do the "best" backlink profiles look like, in terms of percentages from quality content, bookmarks, social media, directories, etc?
I recognize that there is no such thing as one ideal link profile, per se, but I am curious, if you sampled 100 high authority sites, what would their inbound links look like on average, broken out by source type? Some sites would have a ton of social sharing due to their funny pop-cultural content, while others might be quoted and linked in context for their brilliant insights. A very technical resource might gain a lot of links from forum discussions. If I can complete this exercise on my own, I welcome your advice on how to do that with OSE or the like.
Link Building | | withoutthestress0